May 23, 2013

Party Seen: What I Wore’s Jessica Quirk Fetes Book at Azalea

The crowd that turned out to the party inside Hayes Valley's Azalea was dressed to impress and ready to sip, shop and socialize.

San Francisco’s young, stylish blogging set was on the scene for a recent release party at Azalea boutique hosted by personalized sales site Shop It To Me in honor of the new style manual from What I Wore blogger Jessica Quirk, out this month from Ballantine Books.

Combining the colorful illustrations Quirk often features online alongside extra musings, What I Wore: Four Seasons, One Closet, Endless Recipes for Personal Style guides readers to real wardrobe ideas and inspiration for every kind of weather.

During the recent event, guests filled the store to munch on miniature cupcakes and sip the night’s custom cocktail, The Shopaholic, while browsing new merchandise from labels such as Piko 1988, Acne and Madison Harding. Mannequins placed around the store featured enviable ensembles that were raffled off at the end of the night.

The newly published Quirk dazzled in a spaghetti strap Kate Spade dress as she signed copies and spoke to fans of her daily Tumblr blog, now reinvented in 144 glossy pages.

Guests lingered until well after the party’s designated end of 9 p.m. Among those spotted were Natalie Goel of Like Fresh Laundry, Laura Ellner of On the Racks, Jennie Lodge of Jennie Going West, Alison Messinger of Eclectic a la Mode, Adelle McElveen of FashionistaLab, the Lookbook.nu team, StyleNik‘s Kristen Philipkoski and Urban Daddy’s Sarah Sung.

Jessica Quirk talks with fans.

 

Attendees shopped with cocktails in hand

GlitterGuide's Taylor and Alicia with Quirk's What I Wore book

One of the outfits raffled at the end of the night.

Photography courtesy of Lindsay Harte

More San Francisco fashion events

The Do List: San Francisco Fashion Events July 18-24

Summah, summah-ty-ime. This week we hope to be able to press pause on the space heater humming away in the corner and welcome a hint of sun. But no matter what happens, we’ll be warming up to local fashion events. A few of our favorite San Francisco fashion happenings follow, and, as always, you’ll find the details on these and more on the SF Indie Fashion Calendar.

  • We hope there are three of you on Thursday night, because there are three worthy events happening at exactly the same time. So step one, clone yourself (then do it again). Next head to 440 Brannan Studio for Jonathan Rising, an event featuring the Japanese-inspired knitwear of Academy of Art and Rodarte alum Jonathan David Baker at 44o Brannan Studio. Adding to the intrigue, the event promises sushi and sake.
  • Across Market Street in a very stylish shop, those on the list will gather to celebrate the 5th anniversary of Poetic and Chic, the art- and fashion-minded blog from local writer and designer Annie Wilson. Who knows, maybe we’ll see you there.
  • Over in Hayes Valley on the same night, fans of style blogger Jessica Quirk’s What I Wore blog will congregate to celebrate her new book of the same name at Azalea boutique during an event hosted by ShopItToMe.
  • Sunday marks the return of Indie Mart after an eight-month hiatus. As you might expect, it’s sure to be full of debaucherous D.I.Y., local fashion, music and interactive antics ranging from sexy makeovers by Fox & Doll to terrarium making with Flora Grubb. Admission is a $3-$5 sliding scale suggested donation, and all proceeds go toward founder Kelly Malone’s ongoing cancer treatments.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.