May 27, 2015

SF Salon Deal: Keratin Complex Express Blowout

Johnny in his Union Square salon

When a Brazilian Blowout is too time-consuming or too expensive, the Keratin Complex Express Blowout may be exactly what you’re looking for. Luckily for SF Indie Fashion readers, Johnny Bueno is offering this new-to-his-salon treatment at a discount.

Ringing in at about half the price and requiring half the time of a Brazilian Blowout, the one-hour service is similar in its ability to smooth, de-frizz and reduce curl, but requires much less in the way of commitment. The results of the treatment last anywhere from a month to six weeks.

It’s a summer-friendly hair strategy that cuts frizz and reduces the need for styling right when added humidity, beach trips and it’s-too-hot-to-blowdry moments take over.

So here’s the deal: book a color appointment with Johnny Bueno Color Studio this month, and you’ll save 20 percent on a Keratin Complex Express Blowout (reg. $145-$165). Another perk for readers: Tell ‘em we sent ya, and you’ll score a super-soft Johnny Bueno logo tee for $5 (reg. $25).

More San Francisco beauty

Testing the Brazilian Blow-Out at Johnny Bueno Color Studio


– By Lorraine Sanders

When Johnny Bueno offered to take me to Brazil, it didn’t take long for me to pack my bag. No matter that it was my laptop bag, and I was only heading to Union Square, where Bueno’s eponymous color studio and salon occupies a sleek, yet cozy space on the 10th floor of the well-known Geary St. “beauty building.” I’d been intrigued by the idea of the Brazilian Blow-Out for months, but had yet to commit. Over the course of the spring, my hair had gotten shorter and shorter, thanks to several experiments with new cuts and stylists. To really benefit from a Brazilian Blow-Out, a treatment that purports to smooth and de-frizz hair for up to three months, shouldn’t I have long, flowing, Brazilian-lady beach hair, I wondered?

Not at all, Bueno told me. In fact, Bueno’s seen an increasing number of short-coiffed men opt for the treatment lately. Why? Simplicity seems to be the draw.

“It’s versatile, and it’s wash and wear. You can get out of the shower and let it dry, or you could blow it out in half the time it would take you,” he told me when we initially met for an interview about his studio, which he opened last year after substantial stints at Atelier Emmanuel and Red Chair Salon.

A few days later, I was sitting in Beuno’s chair, which faces out over an interior window box garden of succulents and offers views of the cityscape clear down to AT&T ballpark.

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