September 18, 2014

The Do List: San Francisco Fashion Events March 21-27

We’re thrilled to be co-hosting this week’s All Vintage Everything event on Tuesday night, and there are a great many other noteworthy events on the SF Indie Fashion Calendar in the days ahead. Read on for our weekly dose of trunk sales, beauty happenings, fashion shows and places to shop from independent sources in San Francisco:

  • Come out and hang with the SF Indie Fashion crew, the fine ladies of DNA (designers+artists) and a handpicked roster of local vintage dealers during All Vintage Everything on Tuesday night in the Mission. Besides great shopping and cocktails, other reasons to come include mini-makeovers by makeup artist Nikol Elaine, hair feather extensions by The Mission Statement and photographers Aura O’Brien and Christophe Tomatis snapping the action.
  • The next night, head to Fresh and Local, a trunk show event benefiting non-profit organization Dress for Success. Get there early for hosted Champagne during the first hour and stay to peruse the latest collection of garment and shoe bags from JenDarling, shirts and bowties by Cary LaScala, t-shirts by Farm Fresh Co. and jewelry from Eco Citizen.
  • Start the weekend with a stop by the Laline Girls Rock Fundraiser, an evening of music and beauty supporting Oakland non-profit Bay Area Girls Rock Camp. It’s the first in-store event at the first U.S. location of Laline, a beauty company best known for body scrubs made with Dead Sea salts and scented whipped body soaps. Young girls band the Bayonettes will perform. If you’re a fashion or beauty blogger interested in attending the media preview hour, contact Provocateur Media for more information.
  • Finish off the week’s fashion action with cocktails and mingling at The Factory Capsule Preview on Saturday. During the event, the recently-opened SoMa apparel production house and fashion label presents its locally-designed April collection of women’s basics, as well as contemporary and custom pieces.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

The Do List: San Francisco Fashion Events Feb. 14-20

Fashion Week may be in full swing in New York, but you can still play stylishly on the Left Coast, thanks to the SF Indie Fashion Calendar. This week, there are plenty of events to keep San Francisco fashion lovers busy with trunk sales, beauty happenings, fashion shows and places to shop from independent sources. Here’s our pick of top San Francisco fashion events this week:

  • Whether you’re seriously in love or plan to spend all day mock-vomiting in protest of the holiday’s general gushiness, you can spend Valentine’s Day falling in love (or like like) with local fashion, thanks to Lovesick 4, the (you guessed it) fourth annual fashion show from Alexandria von Bromssen. Prepare for apparel and accessories with a dark streak, as well as a trunk show, drinky drinks and live music from the Goldenhearts. The fashion show includes designers and labels Alexandria von Bromssen, Tamo Designs, Silver Lucy, My Dirty Dishes, Miss Velvet Cream, RAG-DOLL Designs by Larissa Verdussen, Ms G Designs, Fluidance and Jasmin Zorlu Millinery.
  • On Thursday, two events have caught our eye. First up, it’s Project San Francisco, which will feature collections by emerging designers such as Elizabeth Kay, Nneka and Zoe Hong at The Summit. Donations for Dress for Success will be accepted at the event, whose proceeds will benefit the non-profit and the San Francisco Fashion and Merchants Alliance.
  • Also on Thursday, the design-minded among us will no doubt be intrigued by an evening with the founders of local accessories company DODOcase, whose covers for iPads and Kindles are handmade using bookbinding techniques and have turned the company into a multimillion dollar success story in under a year. Presented by SFMade, the event will offer insight into growing a brand that’s locally-made, yet nationally recognized.
  • With the long weekend, there’s even more reason to feel festive on Sunday. A great place for fashions of local fashion to do that: Sunday Funday at the Factory, a new SoMa destination that offers designers production services and shoppers access to its own in-house line of locally-made apparel.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Sew New: The Factory Opens in SoMa

When a new space dedicated to fostering the success of independent designers through local production methods opens up shop with its own in-house label to boot, you know we’re going to drop everything and pay attention. Such is the case with The Factory, a new SoMa spot where designers can have their lines produced and sewn and shoppers can come for original apparel made in collaboration with local names such as Louisa Parris, Zoe Hong and Apres Collective.

Opening its doors last Thursday just in time for the launch party of upstairs neighbor Code salon (more on this intriguing space to come…and soon), the multipurpose destination is the latest from fashion entrepreneur and Bay Area resident Jennifer Evans, who was once involved in the Made in Oakland project and also operates a Los Angeles fashion production house that caters to high-end, independent labels and has worked with such names as Society for Rational Dress, Vince, Geren Ford, Splendid, Ella Moss, Heidi Merrick and many others.

The idea, Evans tells us, was to offer domestic fashion production in a way that’s financially viable, both for Evans and for the designers who use her company’s services, which range from design development to patternmaking and sewing. To that end, Evans came up with the idea for the house label, which ensures that her staff of seamstresses and patternmakers always have work (unlike many in the industry whose jobs disappear during down times in between seasons) and offers her clients, many of whom are small volume designers, the chance to have their work sold through her retail shop via design collaborations.

The retail component holds much appeal for shoppers who appreciate independent, locally-grown apparel.

“They can have something made specially for them, and they can see unique, one-of-a-kind design from pretty sought-after designers,” Evans says.

The Factory label currently ranges in price from $70 for a silk tank top to about $400 for a tailored coat. Current design collaborations include work with nationally-recognized local Louisa Parris, as well as Zoe Hong, Apres Collective, Carly Orr and Wyatt Orr, among others. Depending on the garment, apparel may be purchased off the rack or made-to-order. What hangs in the shop at the moment is for women, but menswear is expected to be part of future collaborations. Monthly events to introduce shoppers to new collaborations and local designers are in the works.

As for designers, Evans specializes in high-end, small volume production and works with established labels and newcomers alike. Even fashion novices with little more than a sketch can watch their ideas turned into garments.

“Whether or not you’re a seasoned designer or just getting started, you can have your own design realized,” Evans says.

Want to pop in? The Factory is located at 370 4th St. (entrance on Clara) and is open from 10 a.m. to 6 p.m. Tuesday through Saturday.

Photography courtesy of Aura O’Brien for The Factory

Fair Leather Friends: Zoe Hong Spring 2011

The combination of easy-going silhouettes in soft fabrics such as modal jersey and rich lambskin leather made us fast admirers of the latest from Bay Area designer Zoe Hong, whose spring 2011 collection celebrates neutrals and comfort in a way that’s oh-so-San Francisco chic.

“I love working with leather, but I also know that leather is really uncomfortable when it’s hot. I was trying to think of ways to incorporate leather that’s comfortable,” Hong tells us.

For spring, Hong created women’s apparel in crisp black, white, camel and grey hues with versatile shapes that get a kick of sophistication and urban edginess from leather. For those ready to embrace serious skin, a pencil skirt with attached sash and a white beaded mini dress with lace-up back offer an opportunity to really leather up, while a slouchy black top with a simple leather back strap and flowy black one-shoulder dress with a contrasting leather top continue the leather-is-lovely theme in a softer way.

Want to add these wearables as friends? You’ll find Hong’s work available this spring at San Francisco’s The Factory.

Photography courtesy Jason Heilig and Moja Ma’at and photo editing by Oropesa Creative for Zoe Hong