May 22, 2015

12/14: Model Call for Spring Gala San Francisco

Style Bust is hosting a Model Call on 12/14. We are looking for 25 ‘real’ female models for the Spring Gala Event taking place on April 2, 2011.

Information about the event:

What: The 2nd Annual Spring Gala is an event to raise money for Bay Area charities Woman, Inc. and Career Closet. The organizers are expecting 150-200 attendees at this years event.

When: April 2, 2011 5pm-11pm. The event consists of a cocktail hour with a silent auction and a sit down three course dinner.

Where: JW Marriott in San Francisco

This post originally appeared on Style Bust.

We’re doing a model call on December 14th, from 6-8 PM at FIDM, San Francisco.
If you’re interested (no previous experience necessary), please email

1. Your name
2. Height
3. Basic measurements (bust-waist-hip)
4. Photos of yourself

*There are no drop-ins for this model call, if you are interested in attending, you must email to information above to Nicole.

I am also recruiting make-up artists and hair stylists, please pass this info onto anyone who might be interested in contributing their time.

Since this is a charity event, there is no compensation for your involvement in the Spring Gala Event.

What Went Down at SFFAMA’s Fashion Mash-up: Why Blog About Fashion?

Fashion Mash-up Panelists (L-R): Nicole Lindgren, Christina Topacio, Ranier Falco, host Joanna Riley-Weidenmiller, Maggie Alhadeff, Siv Lam, Mira Torres, and Avalonne Summers

Launching a fashion blog? For anyone tackling this topic, The San Francisco Fashion and Merchants Alliance held its Fashion Mash-Up ‘Why Blog About Fashion’ last week to help. Read on to meet the panel of distinguished Bay Area fashion bloggers and their thoughts on the state of fashion blogging.

So why blog about fashion anyway? SFFAMA creator Owen Geronimo and 360Fashion’s Joanna Riley-Weidenmiller joined seven Bay Area fashion bloggers in a panel discussion last Thursday to dissect this topic.

Referencing a statement by Rachel Zoe who said ‘style gives you a voice without speaking,’ panelist Maggie Alhadeff of Mimosas in Bed said, “with blogs, it gives you an actual voice that goes beyond that.”

The other six panelists for the Mash-Up included Style Bust’s Nicole Lindgren, The Falco’s Rainier Falco, Profresh Style’s Christina Topacio, Avalonne Summers of the girl from hk, ldn & sf, J.Crewaholics’s Siv Lam and The Beauty Bohemian’s Mira Torres.

The seven panelists represented a range of personalities, a key asset all agree is necessary from the blogger for creating a blog that will stick with readers and maintain following.

“Be as real as possible,” Topacio says.

Topacio not only talks about personal style, but love and relationships on Profresh Style.  For Summers, who studies  film, fashion is a hobby and her blog a supplement to her film-making interests. Falco chooses the controversial, snarky approach to lure in followers with his sarcastic humor. You shouldn’t have to guess which of the panelists’ blogs started as a J. Crew obsession, while others cover beauty and fashion in a variety of ways.

Whichever approach the blogger chooses, panelists agreed on one thing: know your niche and stick with it.  Keeping your audience engaged, panelists said, requires pairing old basics of “talking to your readers” with the new rules of social and mobile media technology such as Facebook, Twitter and linking all of this technology to spread your voice.

What will combining all of this technology with a unique blog voice mean for fashion? According to Rainier Falco, it may mean a lot in the future.

“Fashion bloggers are basically the historians of fashion [today],” Falco says, “and in 50 to 60 years when people want to dress vintage, they’ll look at our blogs and see how it was done.”

Photography courtesy of Del Geronimo and Nichole Albright

Back to Basics for Fall 2010

Sure, a closet full of the latest trends would be nice but if you’re a regular gal like me, all you really need is a few key pieces to keep you looking trendy throughout the year.

10 pieces for an ultimate Fall 2010 closet

This Fall is all about classic shapes, easy-to-wear colors, comfortable fabrics and simple everyday styles. So, go ahead and wear your favorite pair of wide leg jeans with a button down shirt-you’ll look 1970′s cool but extremely polished (think Jane Birkin).

Here are 5 outfits, showing that a few Fall staple pieces can get you through the season!

All you need are a few pieces to keep you looking on-trend until Spring. Visit the Gap for basics, like a classic button down shirt and wide leg denim. For trendier/seasonal pieces (e.g. cape or wedge boots), check out stores such as H&M, Aldo and Forever21.

This post originally appeared on Style Bust!

Still, and Perhaps Forever Channeling Leather Jackets

Leather jackets have become a fashion sensation, and why not? They’re classic, versatile, and chic, and give the perfect amount of edge to every outfit. While leather jackets were once reserved for the motorcycle folk, they’re now worn by a plethora of people, for any occasion, during any season. What’s hot about leather jackets is that they effortlessly transform an outfit, and stand out, but not too much! There is a bounty of styles out there: the cropped black, the brown blazer, the studded fold-over, the leather and wool combo, and many more. These jackets have become a staple item in many closets.

As for sporting these modish pieces, there are many ways to do so. Firstly, there is the never-fail-pairing of the jacket with jeans. Try a white over-sized t-shirt (James Perse, Alexander Wang T-Line, American Apparel, etc.) a cropped black leather jacket and a pair of dark or light jeans. Secondly, if you’re opting for a dressier look, try a leather jacket over a floral loose-fitting dress, a neutral-colored slip, a party dress, or an asymmetrical dress. You also can’t go wrong with adding black tights, which always complement a leather jacket. Thirdly, sport the jacket with a skirt, maybe a ballerina or pencil. If you’re feeling more daring, show some legs and add a pair of heels to the pencil skirt, and pair the ballerina skirt with a pair of oxfords or combat boots. Truly, whether you’re dressed up or dressed down, the leather jacket will revolutionize any outfit.

This post originally appeared on Style Bust!

Introducing the San Francisco Fashion Community News Section

When I redesigned the site over the summer, I did so with several goals, not the least of which was adding a community news section to SF Indie Fashion. The point? To bring in more voices than just my own and those of the handful of contributing writers that cover San Francisco fashion news and events for us. Sure, I may have my opinion and point of view, but the idea behind SF Indie Fashion has always been more about promoting the local fashion community and making it easier to find and shop from local designers, rather than pushing my personal style agenda or that of a select few of people.

To that end, I’ve always tried to showcase a wide variety of styles at a wide variety of price points. The idea is to show people options, not to dictate style or tell people what they should or shouldn’t buy. After many years of focusing on local fashion and shopping, adding new, local voices with their own perspectives on style seemed to be the next logical step in giving readers access to the wealth of interesting happenings, thoughts and points of view that are part of the San Francisco fashion landscape.

In order to make that happen, I created the San Francisco Fashion Community News section, which features recent content from partner blogs on the SF Indie Fashion home page. The section was created to make it easy for partner bloggers to get more exposure for their posts without having to create original content for free. Partner bloggers simply re-post blog posts that they’d like SF Indie Fashion readers to see in our content management system. We add the SEO-friendly goodness and tags, then push the content live.

I’m hoping it’s a win-win situation: the partner bloggers we work with get more eyeballs on their work, and SF Indie Fashion readers have access to even more of what’s going on in the Bay Area fashion scene.

At the moment, we’re happy to be partnered with such local fashion blogs as ModelinaMichelle, Moda Epidemic, Like Fresh Laundry and Style Bust.

Want to know more? Shoot me an email lsanders (at) sfindiefashion (dot) com.