We’ve found plenty of reasons to speed through the rest of 2009. If we see one more vacant storefront in our fair City, we’ll cry, and we have reason to believe Gen Art Fresh Faces in Fashion is done-zo in San Francisco (stay tuned for more on that later).

But there is at least one bit of fashion news we ran across this week that’s utterly uplifting: the forthcoming spring 2010 collection from Serial Cultura.

Earlier this month, designer Jen Jennings joined forces with photographer Ben Mayorga, stylist Sharon Maloney and jewelry designer Brian Crumley to shoot the latest from the Bay Area label best known for its standout prints. The above pics taken during down time at the photo shoot give a sneak peek of what’s to come. For more, check out the Serial Cultura blog, where Jennings recently posted casual images from the shoot, as well as a few of her new fabric being printed at a local studio (see below).

While you wait for the latest from Serial Cultura, save 50 percent on the label’s colorful scarves using the discount code scarves in the online shop.