October 31, 2014

Betabrand Makes a Play for the Ladies

[thethe-image-slider name="Betabrand Women's Collection"]

San Francisco’s Betabrand, maker of such quirkily appealing apparel for men as the Sweatpant Dresspant, is making a play for the ladies. Debuting this week, the first item in its burgeoning women’s collection continues the label’s because-we-can approach to fashion with the Elope Dress, a little lace number just as ready for quick and easy matrimony as it is beat up boots and a denim jacket.

While the premise is one with no shortage of marketing appeal, this dress has serious potential for the wedding-bound and otherwise. A low price point (in the wedding realm at least) of $170, multiple sashes for changing up the look and details like a keyhole back make the dress practical and versatile, while the lace fabric and short length bring both a touch of vintage and modern edge.

More Betabrand women’s items are in the works, including a reversible skirt, casual short-sleeve top and a dress. Each is slated to arrive later this spring, and you can sign up in advance for an alert once they’re in-store (not a bad move, considering Betabrand’s more popular styles often sell out quickly).

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