To go from the shower to runway-ready in anything less than an hour should be declared an art. But the six teams in the SFFMA’s recent Beauty Expo Style Competition had just 30 minutes to create high-drama looks.
With a holiday weekend on the horizon, there’s much to do for style-seekers in San Francisco this week. On the SF Indie Fashion Calendar, find ways to master your unruly locks, indulge in shoes both sexes will adore, mingle with fashion bloggers, witness a styling competition, shop with smashing views of the Bay and party hard in support of local art and independent designers.
Launching a fashion blog? For anyone tackling this topic, The San Francisco Fashion and Merchants Alliance held its Fashion Mash-Up ‘Why Blog About Fashion’ last week to help. Read on to meet the panel of distinguished Bay Area fashion bloggers and their thoughts on the state of fashion blogging.
Spend any amount of time in and around San Francisco’s growing fashion community, and you’re likely to run into Owen Geronimo. Founder of the San Francisco Fashion and Merchants Alliance and producer of local events such as this weekend’s San Francisco Fashion Week – The Reinvention and the ongoing Fashion Mash-ups series, Geronimo is constantly organizing gatherings that give local designers the opportunity to show their work in front of Bay Area fashion fans.
A crowd of San Francisco fashion fans turned out for the San Francisco Fashion Merchants Alliance-sponsored Pret-A-Porter show on Saturday night at Press Club, which is fast becoming quite the popular venue for local fashion events as of late.