To go from the shower to runway-ready in anything less than an hour should be declared an art. But the six teams in the SFFMA’s recent Beauty Expo Style Competition had just 30 minutes to create high-drama looks.
When the time was up, Sophia Guerra and Kelli Eng from Rockridge’s Lucero Hair Salon took home a cash prize with their Japanese street style-inspired look, complete with origami paper cranes they folded on the ride over.
The competition was just one element of the four-hour event from the San Francisco Fashion Merchants Alliance. Hosted by Pigment Cosmetics on Saturday, May 28, the evening also included opportunities to connect with local fashion bloggers and attend a model boot-camp session with veteran model coach Charleston Pierce.
Video by Lindsay Harte