An annual production by the San Francisco Fashion and Merchants Alliance, the Project fashion show brought a number of local design talents to the runway during its 2012 show, held in February. Here, we recap select looks from each of the participating designers, who delivered a range of apparel for men and women in style that went from whimsically youthful to urban and sleek.
Photography by Aura O’Brien for SF Indie Fashion
Aura O’Brien is an award-winning photographer and Marin native who has shot for Seventeen magazine, the San Francisco Chronicle, Curve magazine, Mediabistro and many others. In 2011, she showed her work in anotherPERSPECTIVE: 2011 Art Show in Mill Valley and frequently shoots commercial and individual projects ranging from high fashion and editorial to weddings and boudoir photography.