May 23, 2015

Runway Recap: Project Fashion Show

An annual production by the San Francisco Fashion and Merchants Alliance, the Project fashion show brought a number of local design talents to the runway during its 2012 show, held in February. Here, we recap select looks from each of the participating designers, who delivered a range of apparel for men and women in style that went from whimsically youthful to urban and sleek.

Alyssa Nicole

Alyssa Nicole wedding gown

Bradley Douglas Jordan

Bradley Douglas Jordan

Cirque Noir by Dallas Coutler and Melissa Tan

Cirque Noir by Dallas Coutler and Melissa Tan

Cirque Noir by Dallas Coutler and Melissa Tan

Eimaj Design by Jamielyn Dugan

Eimaj Design by Jamielyn Dugan


West Coast Leather

West Coast Leather

Zubauen by Amanda Tran

Zubauen by Amanda Tran

Photography by Aura O’Brien for SF Indie Fashion

Aura O’Brien is an award-winning photographer and Marin native who has shot for Seventeen magazine, the San Francisco Chronicle, Curve magazine, Mediabistro and many others. In 2011, she showed her work in anotherPERSPECTIVE: 2011 Art Show in Mill Valley and frequently shoots commercial and individual projects ranging from high fashion and editorial to weddings and boudoir photography.

More San Francisco fashion shows

The Do List: San Francisco Fashion Events Oct. 17-23


Among the stylish San Francisco happenings to look forward to this week are multiple chances to indulge in tech and fashion, an enviable sample sale, a big bday party for a longtime local retailer, a vintage extravaganza and a live runway event across the Bay. Intrigued? You’ll find the details on the SF Indie Fashion Calendar.

  • For those interested in the intersection of style and technology, take your pic of events this week: on Tuesday, there’s an invite-only event with fashion app Pose at Heart in the Mission. We’re sure savvy style hounds will figure out a way to snag invites. Open to everyone, everywhere on Wednesday night is the next Posh Party from fashion app Poshmark. Come Thursday, you can network with those in the local tech and fashion industries during dueling events (or maybe attend both), thanks to the Digitally Chic Apps & Apps Meetup and the SFFMA’s Fashion Tech Meetup.
  • Thursday kicks off the Chaiken and Capone Sample Sale, a reason to duck out of work and dip into the New Montgomery location for deals on the local line’s 2011 samples in sizes two through six.
  • On Friday, celebrate a longtime local retailer’s two decades in San Francisco and latest venture with the Metier 20th Birthday & Web Shop Launch Party. We hear a slew of local style aficionados will be turning out for the shindig, which also includes gift bags to the first 50 partygoers and raffle prizes.
  • Two reasons to head east this week are well worth noting: A chance to scope local designers and artisans, a live runway show, open artists’ studios and food truck fare will be the draws during the latest installment of F3 at the Cottonmill on Friday night, while the Alameda Point Vintage Fashion Faire brings two days of vintage style and 50 vendors to the eastern island town.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Runway Recap: SF Fashion Week Runway 2 – Ready to Wear

Alyssa Nicole designer Alyssa Casares (right) and model share the runway at the end of the night.

Day two of the San Francisco Fashion Week runway shows drew an audience itching to see the week-long event’s ready-to-wear lineup. Designs from Victor’s Promise, MIKELSEN, Alphyn Industries, Boditecture by Wen Guo, CHUI CHUI by Tracy Wong and Alyssa Nicole paraded down the runway to electro-industrial beats while guests lit up the venue as they snapped  pictures with their phones.

The show began with the convertible fashions of Boditecture, with models untying, unzipping and unwrapping their cocktail dresses to become elegant evening gowns, a two-piece ensemble and a bathing-suit ensemble perfect for poolside lounging.

The rest of the night offered a variety of looks, ranging from the Victorian Goth-inspired dresses of CHUI CHUI to the blush-worthy undergarments of men’s loungewear designer Victor’s Promise. MIKELSEN designer Michael Seneriches showed San Francisco-in-the-70s-inspired patterns with modern twists, while Alyphn Industries appealed to the gadget hungry onlookers in the crowd with jeans and jackets sporting built-in Smartphone sleeves and pockets. Closing the night was 19-year-old designer Alyssa Casares, whose line Alyssa Nicole dazzled with 30′s-inspired cocktail dresses and soft silhouettes that would compliment any frame.

Standouts from the night include CHUI CHUI’s black lace bandeau paired with a layered skirt and silk-wrap tie, MIKELSEN’s one-shoulder dress in blue and green that at first appeared to be painted on and Alyssa Nicole’s ruby-red cinched-waist cocktail dress with cut-out sleeves and layered skirt.

Below, a few images from the show, produced by the San Francisco Fashion and Merchants Alliance:

This CHUI CHUI design caught the attention of many, thanks to its lace bandeau and matching trim on a layered skirt secured with a large pink silk ribbon.

A black lace top-layer added a darker element to this sexy, one-shoulder ensemble by CHUI CHUI.

Guests snap pictures after the model transformed what started on the runway as a mini-tube dress into a full length evening gown by Boditecture.

Men's loungewear by Victor's Promise

Shoulder cut-outs and textured, polka-dot fabric brought a contemporary edge to this girlish Alysssa Nicole dress.

Alphyn Indiustries sent Smartphone-friendly jeans down the runway.

Designer Michael Seneriches (left) walking the runway at the end of his show

Photography courtesy of Shaun Tiangsing

More San Francisco fashion shows….

The Do List: San Francisco Fashion Events June 27-July 4

With a holiday weekend on the horizon, we’re practically punchy with excitement. Good thing we have ample stylish adventures to keep us occupied. As always, you’ll find this week’s top San Francisco fashion events on the SF Indie Fashion Calendar, and we’ve called out a few favorites below.

  • We love a good Tuesday night diversion, and this week Russian Hill’s Beauty Company has one on tap. Stop by the Gemini Jewels Trunk Show that night to view jewelry and accessories from Colleen Mauer, Antonia Sloan and Sasha Maks Vintage. We hear from Sasha that she’ll be bringing new finds that haven’t been shown elsewhere yet, including 60′s and 70′s-era baubles from names such as Trifari, Napier, Kenneth Lane and Givenchy.
  • On Thursday, we’d highly recommend getting the long weekend started early by stepping out in the name of local fashion. Looks from local designers such as Kajan Padraig, Anya Tatarenko, LHC Couture and Alyphyn Industries will be hitting the runway at Madrone Studios during Pret-A-Porter, an annual San Francisco fashion show from the San Francisco Fashion and Merchants Alliance.
  • A benefit for Bay Area-based nonprofit Global Action through Fashion will no doubt draw many eco-minded fashionphiles to SoMa on Thursday night for a symposium and cocktail reception dubbed Justice in the Fashion Industry. Your ticket not only supports the worthy organization backed by ethical fashion advocate Domenica Peterson, but also offers a chance to learn about possible solutions for a more ethical fashion industry during presentations by Lulan Artisans and Gap.
  • Once the weekend rolls around, those interested in the intersection of food and fashion can head east for a trunk show and artist’s reception featuring designer Cari Borja’s Chez Panisse collection, inspired by her internship at the famed restaurant.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Charleston Pierce Tells Us How to Make it as a Model

Charleston Pierce leading Model Bootcamp at the Beauty Expo

There are three genres of models: high fashion, commercial and lifestyle. While few make it to the level of high fashion, fashion show producer and modeling expert Charleston Pierce says opportunities are out there for every model—no matter shape, height or age—who knows the rules of the game.

A 20-year veteran of the fashion industry, Pierce teaches a class in modeling and recently held a Model Boot Camp session during the San Francisco Fashion and Merchants Alliance Beauty Expo 2011. To be successful in the model business, Pierce said, you have to follow a few guidelines. Here are five key steps Pierce offered up that every aspiring model can use to further his or her career:

#1 Do your homework.

Research and study model poses to practice at home. Just like a university student trying to earn a degree, models need to continuously study their craft in order to perfect it.

#2 Always be prepared.

Be prepared to pose on a moment’s notice. If a potential agency asks you to show them a graceful ostrich trying to find a mate in the middle of winter, don’t make excuses—do the best you can and commit to it.

# 3 Keep it simple.

Modeling is about the product, not the person. Too much animation is a distraction clients are not interested in keeping around, so cut it out of the routine. Connecting with the audience is one of the most important things to selling a product, and it’s hard to concentrate when a model is flailing about the runway. Learn how to create magic on stage without doing so much.

#4  Network, network, network.

Find someone more experienced and partner up, because the people you know can take you places. It takes courage to ask for help when needed, and the more people you meet, the farther up the ladder you will climb.

#5  Understand the power of good exposure

Everyone needs to pay bills, but if Elle offers to do a cover shoot without a currency exchange, you take it. The exposure from one big-nam job can generate enough buzz to pay off in the long run.

Photography courtesy Shaun Tiangsing