May 26, 2015

Party Seen: Free Dirt Apparel Launch Party

Free Dirt apparel on display for guests and newly anointed "Dirt Heads."

Party guest Michael Wasserman hams it up with the "Dirty Sanchez" T-shirt.

Local favorite Tnt Deejays helped the Dirt Heads shut the party down.

Party guests show off their Free Dirt hats on the dance floor.

This past Saturday North Beach played host as “dirtheads” flooded in for the launch of Free Dirt, a local brand with a healthy dose of in-your-face attitude celebrating the arrival of a new online store and men’s clothing line featuring brightly-colored jackets, hats and (it’s true) a t-shirt dubbed the Dirty Sanchez*. On the scene: friends, bloggers and photographers hitting the dance floor and downing mini tacos.

The Free Dirt Twitter feed was highlighted on the dance floor so partygoers could look for cues to throw up drawn-on finger mustaches for chances to win Free Dirt apparel. I tracked down designer Peter Vandendriesse to gain some additional insight into his dirt-y world:

Your clothing fits the high energy of your launch party. How do you describe the Free Dirt aesthetic?

All of our apparel features bright and clean designs influenced by the rural, gritty lifestyle. This matchup- rad meets rural – sets us apart from other brands and attracts the type of guy we hope to dress.

How did you come up with the name Free Dirt?

I founded the company a little over a year ago as a side project for my dirthead friends in Davis. These friends, who love to cause a ruckus, have a knack for making good natured people feel very uncomfortable. Their actions, and the sight of a “free dirt” sign on a long drive back from Vegas, are what sparked the brands creation.

Friends join Free Dirt designer and founder Peter Vandendriesse, who was sporting the Windsnapper jacket.

View the complete Free Dirt’s collection in the online shop.

Photography by Sara Iravani

*If we end up ranking in Google for this phrase, well, I guess that’s just gonna have to happen. A whole new readership awaits!

We Came, We Saw, We Shopped: All Vintage Everything ft. Fancy Fine & Mousevox

All Vintage Everything drew vintage shoppers to the Mission.

New Generation Vintage had a full collections of bags, shoes, jewelry, clothing on sale for the evening.

Myra Joloya & Lirany Vasquez, the lovely ladies behind DNA (designers+artists) Pop-up shop.

At the recent All Vintage Everything pop-up shop from DNA (designers+artists), shopping and vintage fans turned up at the Sub-Mission Gallery for the clothes, shoes, bags and jewelry from a roster of vendor hosted by local favorites Fancy Fine and Mousevox Vintage.

The Sub-Mission Gallery’s discreet, unsuspecting location was the perfect setting for the pop-up of 10 different Bay Area vendors selling a treasure trove of items.

I bee-lined past the bar in front for the racks and, while perusing one stocked with designer labels and then venturing to other vendor tables, I found a huge assortment of affordable, hand-picked thrifted sundresses, blouses, silk trousers and more.

The sweet selection of goods is no accident.

DNA founders, Myra Joloya & Lirany Vasquez explained:

“We love vintage clothing, and we curate each pop-up shop to host vendors that we are familiar with and like. San Francisco is a hub for some of the best vintage. This shop makes it easier for people to afford designer brands and recycle clothing.”

Didn’t make it this time around? The creative collective organizes four, seasonal pop-up shops a year: one for fall, winter, spring and summer. Stay up to date by visiting the DNA facebook page and continue on for more shots from the night:

A shopper with featured bloggers Ashley Ording of Fancy Fine and Rachel Combs of Mousevox

There was no shortage of leather bags and gorgeous hats at this pop-up.

Clothing and accessories varied in price from well-thrifted steals to designer gems such as this black and red Moschino blazer.

Sellers taking a break to chat about their vintage finds.

Keepsakes and jewelry displayed amongst racks of vintage clothing.

Fashion Blogger Isla Murray and Fancy Fine's Ording share a drink and a few laughs in between clothing racks.

More San Francisco shopping

Photography by Sara Iravani

In Pane Sight: Acre/SF

Acre/SF, 301 Union Street.

In the window at Acre/SF: the allure of Blue Bottle Coffee and a cozy sitting space with stylish apparel and accessories at arm’s length is a sight for sore eyes after the near-vertical walk to this North Beach shop’s location. A quick reward comes in the form of an accessories table with Karen Walker sunglasses and Joomi Lim Spike bracelets just through the door.

Well worth the walk, the store beckons with a gorgeous view of the Bay and neatly displayed, contemporary clothing and jewelry by labels such as Cheap Monday, Something Else by Natalie Wood and harder-to-find modern designers splayed out perfectly on wooden racks.

Maybe a bit of a treck for your lunch break? You’ll find a similarly hip aesthetic at Acre/SF’s sister boutique, Acrimony, located at 333 Hayes St in Hayes Valley.

Vintage chairs and racks of magazines welcome you from the window, as does that cute Laugh, Cry, Repeat canvas bag strategically placed in the corner.

Michelle Vale clothing gives a shopping cart unexpected allure.

Photography by Sara Iravani

More San Francisco boutiques

Snap Judgment: Love+Keep Knit Chain Necklaces

Our very-visual, (almost) chatter-free snap judgment of the day: jewelry to warm up your winter wardrobe comes in the form of Van Kim Le’s knitted chain necklaces. Find a unique statement piece like the gunmetal Keyhole Necklace, $90, online at Love+Keep.

Snap Judgment: Intwined Bowtie

Our very-visual, (almost) chatter-free snap judgment of the day: guys and girls alike can refurbish a button up sitting idle in the back of the closet with a Marlene Dietrich-inspired plaid bowtie, $27, from San Francisco-based Intwined.

More snap judgments….