May 26, 2015

SF Fashion Events: Lifestyle Bloggers at FIDM, Digitally Chic, Swap-O-Rama + More

Forecast: it’s going to be a chic week in San Francisco for fashion and lifestyle bloggers. This month’s Digitally Chic meetup goes down on Thursday, also the night of a Fashion + Tech SF event focused on local fashion entrepreneurs. Come the weekend, to the FIDM campus for the Style, Trends & Blog Talk panel featuring designer Nick Verreos in conversation with San Francisco bloggers Jeanne Chan of Shop Sweet Things, Beth Spotswood and Lorraine Sanders, founder of SF Indie Fashion and the very new Digital Style Digest. Other chances for fashion fun can be had with the Downtown Guidi Shoe Event, Conifer & Sarah Tejada Launch Party, Spring Lips, Brows, Braids & Bubbly at Harper Paige salon and the massive Swap-O-Rama at the Exploratorium.

We’re adding new fashion happenings all the time. Find details on these and other upcoming San Francisco fashion events waiting on the SF Indie Fashion Calendar.

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Spotted: San Francisco Fashion & Style Bloggers

San Francisco fashion bloggers, style writers and fashion-philes en mass in the Rotunda.

Just before Fashion’s Night Out really got underway last Thursday evening, a serious assortment of San Francisco style bloggers and fashion-y folks converged upon the Rotunda at Neiman Marcus (don’t worry, they were invited) to toast San Francisco fashion and enjoy some I.R.L. chats before heading out into the night.

Among those on the scene were host Caitlin Flemming of Sacramento Street, Katie Armour of matchbook mag, Anne Sage of Rue magazine, Daily Candy Editor Schuyler Bailey, Fashion PR SF’s Lindsay Stevens, Britt + Whit’s Brittney Hebb and Whitney Powell, Jennie Lodge of Jennie Going West, The Styley’s Kate Seward, Cuffington’s Catie Nienaber, Chelsi Liddell of Designer File, Elisabeth Carr of Mission Closet, Lisa Thiele of With Style and Grace, Apartment 34′s Erin Hiemtra, Refinery29′s Klassy Goldberg, Jeanne Chan of Shop Sweet Things, Urban Bedoun Girl’s Amanne Sharif, Ahn Sundstrom of 9 to 5 Chic, Amber Wheable of Amber’s Notebook, Melissa Sanchez of Savvy in San Francisco, City Chic’s Krista Gray, Jacqueline LeBrun of The Hourglass and Santina Brohen of Style By Santina.

After raising glasses and posing for pics, the ladies slipped back into the streets with gifts totes padded by Gilt City, DODOCase, Popchips and others.

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Party Seen: What I Wore’s Jessica Quirk Fetes Book at Azalea

The crowd that turned out to the party inside Hayes Valley's Azalea was dressed to impress and ready to sip, shop and socialize.

San Francisco’s young, stylish blogging set was on the scene for a recent release party at Azalea boutique hosted by personalized sales site Shop It To Me in honor of the new style manual from What I Wore blogger Jessica Quirk, out this month from Ballantine Books.

Combining the colorful illustrations Quirk often features online alongside extra musings, What I Wore: Four Seasons, One Closet, Endless Recipes for Personal Style guides readers to real wardrobe ideas and inspiration for every kind of weather.

During the recent event, guests filled the store to munch on miniature cupcakes and sip the night’s custom cocktail, The Shopaholic, while browsing new merchandise from labels such as Piko 1988, Acne and Madison Harding. Mannequins placed around the store featured enviable ensembles that were raffled off at the end of the night.

The newly published Quirk dazzled in a spaghetti strap Kate Spade dress as she signed copies and spoke to fans of her daily Tumblr blog, now reinvented in 144 glossy pages.

Guests lingered until well after the party’s designated end of 9 p.m. Among those spotted were Natalie Goel of Like Fresh Laundry, Laura Ellner of On the Racks, Jennie Lodge of Jennie Going West, Alison Messinger of Eclectic a la Mode, Adelle McElveen of FashionistaLab, the team, StyleNik‘s Kristen Philipkoski and Urban Daddy’s Sarah Sung.

Jessica Quirk talks with fans.


Attendees shopped with cocktails in hand

GlitterGuide's Taylor and Alicia with Quirk's What I Wore book

One of the outfits raffled at the end of the night.

Photography courtesy of Lindsay Harte

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