December 20, 2014

Sneak Peek: Martha Davis Spring 2011

San Francisco-based footwear designer Martha Davis has released her spring 2011 collection. Along with women’s sandals and open-toed shoe booties, the latest offerings include one style for men.

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Sunny Days + Lf Sale Chasing the Clouds Away: 90* in SF Today!

It’s a freak’in miracle! The sun has come out for two days in a row! Up top I find shade in the sunset at the ferry building wearing Danielle Sabey’s upcyled top and LF Jeans! Speaking of LF, their Cow Hollow store on Union Street has apparently lowered their sale prices even more! Yay for the sun!!!!

New Stuff on Sale at LF Cow Hollow (1870, Union Street, San Francisco, Ca)

ALL DENIM JEANS (orig. $156 – 232) are now $48
ALL DRESSES (orig. $120 – 180 *except maxi dresses) are now $36

This Article originally appeared on Modelina Michelle

Photo Courtesy of Wendy Moya Photography; Make-up By Sadaya Senior


San Francisco Shopping Deals this Week

In case you hadn’t noticed, it’s summer sale season. If you’re looking for deals, there are a slew to be had in San Francisco this weekend. One of my personal favorites?

The 40 percent off boot sale at Collective/Taxi CDC right now. It’s happening through the end of the month. I stopped by earlier in the week to check it out and ended up trying on at least 15 pairs of vintage boots. My mission at the time was to find a flat-footed, lightweight pull-on boot that I can wear with summer dresses.

With boots, the challenge for me is always getting them over my Russian peasant woman calves, and I found that the vintage slouchy 80′s styles often fit much better than brand new boots in mainstream shoe stores. I found two pairs for around $35 each. It’s always lovely when you can get exactly what you want for less than you’d expected to pay and from a local, vintage, eco-friendly source at the same time. That’s what I consider a score.

For more deals in San Francisco from labels and stores ranging from Self Edge to Stellarocco and My Boudoir Lingerie, check out the weekly What’s the Deal round-up I put together and publish each Friday on 7×7.com.

While you’re at it, check out the entirely new look of 7×7.com. Whaddya think?

Town & Country: New Looks from Amy Mautz

black_lace_web_11When local designer Amy Mautz, owner of recently-opened Conifer boutique in Cow Hollow, tells us she’s creating for the urban girl with a soft spot for country living, we know we’re talking to a girl after our own hearts – not to mention someone who has just the kind of versatile pieces ready for a fashion gathering one night and drive to Bodega Bay the next.

“I’m always thinking about what I would wear and, as an extension, what 20- to 40-somethings that live in the city but love the country would want to wear,” says Mautz.

The longtime Built By Wendy alum’s latest ($74-$194) ranges from a retro-minded butterfly blouse and easy-going drawstring skirt to a short, flirty gold linen skirt and demure puff-sleeve blouse.

“I am typically inspired by vintage images and styles. Lately I have been in love with old 70’s pictures and designs. However, I want the pieces to feel updated and fresh. I have a soft spot for fine fabrics and details that make the silhouettes feel new,” she tells us.

Each piece save the butterfly top, due to arrive in the coming weeks, is currently available at Conifer, where you’ll find labels such as Built By Wendy and Organic by John Patrick hanging from the racks.

A great time to check out Mautz’s designs for yourself: today and tomorrow, when all clothing, jewelry and accessories are 20 percent off.

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Photography by John Michaels; hair and makeup by Hilary Sutherland

Two More Days to Shop Alice and Isa

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It is with a heavy heart that we write the following sentence: there are but two more days to shop local designers from San Francisco-based online boutique Alice and Isa. Thursday will be the final day for the store managed by Dawn Miller, who tells us she’s closing up shop to focus on a very exciting book deal that recently came her way. We’re excited for her, but sad to see a source exclusively devoted to locally-designed finds exit the San Francisco style scene.

Through Thursday, she’ll make it worth your while to scoop up remaining merch – everything in the shop is 30 percent off when you use the coupon code Closing at checkout, and the store’s returns and exchanges policy remains for any purchases made.

Photos, from top: dress by Jules Elin; Ashes and Empires bag; Lorian Lindsay top.

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