May 29, 2015

The Do List: San Francisco Fashion Events June 13-19

With a bundle of worthwhile fashion events on the horizon, we couldn’t resist packing this week’s list to capacity. On the SF Indie Fashion Calendar, you’ll find chances to shop for a good cause, indulge in fashion and tech, scope new work from local labels and take in eco and emerging designs during two separate fashion shows. Brace yourself, this week is a (delightful) doozy.

  • Get into the swing midweek with fashion for a good cause when Sui Generis and The Women’s Initiative team up during A Night of Shopping and Champagne at the upscale Market St. consignment boutique. During the event, 20 percent of purchases made will go to support The Women’s Initiative and its programs helping women in need find entrepreneurial success.
  • On Thursday, one of our favorite topics – the intersection of fashion and tech – takes center stage at Pigment Cosmetics during the latest Fashion Mash Up from the San Francisco Fashion and Merchants Alliance. The emphasis tonight is on mobile technology and fashion apps and features a guest panel of speakers from such companies as Alphyn Industries, Lookaroo,, VIZL and Wix.
  • Also on Thursday, SoMa independent fashion hub 440 Brannan Showroom presents its latest designers and a store full of new stock during an evening party with treats from Zuppa. Peruse work from new in-store labels such as modaspia and Romey Designs, as well as the latest from gr.dano, Micaela Greg, Alley Collection, Menk and more.
  • Once the weekend rolls around, spend Saturday afternoon indulging in eco-fashion during the UC Berkeley Botanical Garden Green Gala, a bi-annual fundraising event supporting the gardens. Along with food and wine, this diversion promises a selection of stylish, eco-minded apparel designed by such local names as Stars + Ravens, Nicacelly, Feral Childe and Adie + George.
  • See a showing of student fashion on Saturday night, when the Art Institute of California-San Francisco presents The Fashion Line Up, featuring over 100 looks by 18 designers in the school’s fashion program.
  • Also that night, celebrate the arrival of San Francisco’s latest independent menswear label at the Fifth & Brannan launch party. It goes down at Cellar360 in Ghirardelli Square, so you can expect the evening to include scenic views and solid wines.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Do You Know the Next Face of Alley Collection?

A two-way zipper adds versatility to the Billtron Motorcycle Jacket.

Zippers replace buttons for super-fast suiting up.

An extra pocket on the sleeve is both a stylish and functional touch.

Here’s an excuse to causally inquire (okay, demand) the circumference of any bicept-ually well-endowed men you’ve been eying: San Francisco menswear label Alley Collection is on the hunt for a real man to be the face of its forthcoming Spring/Summer 2012 line.

Launched two years ago by professional Bay Area firefighter John Robblee and his wife Laura, the company (named for their Rottweiler, Alley) aims to bring athletic men style-conscious apparel durable enough for active lifestyles. Jackets and shirts standout for offering wearable, yet tailored cuts alongside functional details such as two-way zippers and strategically placed pockets.

Following in the footsteps of the current Spring/Summer 2011 “real man” model and construction business owner Roberto Lopez, the winner of this year’s Alley Collection real man model search will be the face for next year’s line and receive a sizable gift certificate from the company. Know someone who fits the bill? Send an image of your nominee along with a brief description that includes his name, measurements, occupation, community activities or organizations he’s involved with and the reason you think he should be chosen to represent Alley Collection to John and Laura at the email Laura (at) patnaude (dot) com before June 15, 2011.

Photography courtesy Alex Martinez for Alley Collection

Snap Judgment: Aksel Paris Le Tahoe Coat

Our very-visual, (almost) chatter-free snap judgment of the day: the rugged, yet dapper Le Tahoe jacket, $250, from San Francisco-based Aksel Paris, whose newly-launched Courchevel Collection features six multi-season men’s coats worth wrapping up in whenever the wind picks up.

More snap judgments

Snap Judgment: Bacca Da Silva Scorpion Tie

Our very-visual, (almost) chatter-free snap judgment of the day: the newly-released, hand-embroidered skinny Scorpion Tie, $150, available in white or black silk from San Francisco-based designer Bacca Da Silva. You’ll find this and many new accessories from the label available online or in the Sutter Street shop.

More snap judgments

NICE Collective Mobile Store Arrives to Castro

NICE Collective fans, your adventure begins at 2111 Market in the Castro. The San Francisco-based label’s latest pop-up retail quest, the Mobile Supply Unit (MSU), has silently landed into this relatively concealed space at Market and Church.  NICE has twisted its military-inspired streetwear into an experience with a post-apocalyptic, space-age feeling. has reported doors were to open officially this Wednesday, but it was closed shop when SF Indie Fashion scoped the scene Thursday afternoon.

Keep an eye on the doors – especially given that the operative word in this new spot’s name is “mobile.” After a mere nine months, the San Francisco pop-up store is expected to be history and will pack up and ship out to NICE Collective’s next as-yet-unsaid destination.

Entryway of 2111 Market Street Mobile Supply Unit

Inside 2111 Market Street

NICE Collective Mobile Supply Unit

Interior photos courtesy NICE Collective.  Exterior photo courtesy Kizza Chadiha.