This past Saturday North Beach played host as “dirtheads” flooded in for the launch of Free Dirt, a local brand with a healthy dose of in-your-face attitude celebrating the arrival of a new online store and men’s clothing line featuring brightly-colored jackets, hats and (it’s true) a t-shirt dubbed the Dirty Sanchez*. On the scene: friends, bloggers and photographers hitting the dance floor and downing mini tacos.
Our very-visual, (almost) chatter-free snap judgment of the day: the guy-friendly take on a cozy cowl neck in the cotton-spandex Mission pullover hoody, $68, from the casual-cool fall collection of San Francisco-based menswear label Bush + Leavenworth.
A line wrapped around the block at Horizon Ultra Lounge in North Beach on Saturday night for the official launch of San Francisco-based men’s clothing line Prolific 54 Apparel, a company that offers stylish (yet affordable) clothing for sophistication-seeking men.
For proof that you can make a serious statement without choosing sides, we turn to the recently announced Fall 2011 menswear collection from San Francisco designer Bacca da Silva. In his latest, da Silva combines elements of casual European sportswear and formal dress, yielding hybrid garments that are both dressed-up and day-to-day.
The last party at Hayes Valley shop Cary Lane drew over 400 guests to its stylish subterranean environs, and we’re betting this Friday’s shindig will continue the store’s rep for combining fashion with good times. Reasons to go: free drinks and apps, 30 percent off storewide and the launch of the private label’s new online store.