May 27, 2015

Party Seen: Free Dirt Apparel Launch Party

Free Dirt apparel on display for guests and newly anointed "Dirt Heads."

Party guest Michael Wasserman hams it up with the "Dirty Sanchez" T-shirt.

Local favorite Tnt Deejays helped the Dirt Heads shut the party down.

Party guests show off their Free Dirt hats on the dance floor.

This past Saturday North Beach played host as “dirtheads” flooded in for the launch of Free Dirt, a local brand with a healthy dose of in-your-face attitude celebrating the arrival of a new online store and men’s clothing line featuring brightly-colored jackets, hats and (it’s true) a t-shirt dubbed the Dirty Sanchez*. On the scene: friends, bloggers and photographers hitting the dance floor and downing mini tacos.

The Free Dirt Twitter feed was highlighted on the dance floor so partygoers could look for cues to throw up drawn-on finger mustaches for chances to win Free Dirt apparel. I tracked down designer Peter Vandendriesse to gain some additional insight into his dirt-y world:

Your clothing fits the high energy of your launch party. How do you describe the Free Dirt aesthetic?

All of our apparel features bright and clean designs influenced by the rural, gritty lifestyle. This matchup- rad meets rural – sets us apart from other brands and attracts the type of guy we hope to dress.

How did you come up with the name Free Dirt?

I founded the company a little over a year ago as a side project for my dirthead friends in Davis. These friends, who love to cause a ruckus, have a knack for making good natured people feel very uncomfortable. Their actions, and the sight of a “free dirt” sign on a long drive back from Vegas, are what sparked the brands creation.

Friends join Free Dirt designer and founder Peter Vandendriesse, who was sporting the Windsnapper jacket.

View the complete Free Dirt’s collection in the online shop.

Photography by Sara Iravani

*If we end up ranking in Google for this phrase, well, I guess that’s just gonna have to happen. A whole new readership awaits!

Snap Judgment: Bush + Leavenworth Mission Pullover

The Mission Pullover Hoody by Bush + Leavenworth features a slouchy neck, hood and side pockets at the waist.

Our very-visual, (almost) chatter-free snap judgment of the day: the guy-friendly take on a cozy cowl neck in the cotton-spandex Mission pullover hoody, $68, from the casual-cool fall collection of San Francisco-based menswear label Bush + Leavenworth.

More San Francisco style

Photography courtesy of Bush + Leavenworth


Party Seen: Prolific 54 Apparel Launch

A male model looks cool in a blue Fillmore Windbreaker, South of Market Dress Shirt and plaid tie.

A line wrapped around the block at Horizon Ultra Lounge in North Beach on Saturday night for the official launch of San Francisco-based men’s clothing line Prolific 54 Apparel, a company that offers stylish (yet affordable) clothing for sophistication-seeking men.

A female model sporting the Laurel Heights Long Sleeve Plaid Shirt and little else.

“We love our Gucci loafers, but we also love our Vans. That’s what makes it so important for us to have our wardrobe be versatile enough,” says Prolific 54 co-founder John Wang.

Prolific 54 Apparel was started by friends John Wang, Jonathan Tam, Alvin Chan and Nick Pham, all of whom say they share a passion for style and design. Inspired by San Francisco and the fast-paced “work hard, play hard” lifestyle of city dwellers, the designers searched high and low to find just the right fabrics to make socially-responsible clothing that guys really want to wear.

“All of our clothes in various combinations could be would be worn for a wide variety of occasions,” Wang says of the label’s style. “They were designed for the young professional in mind. For instance, if one of our customers wanted to wear our our Fillmore jacket to work, the hood could be rolled into the collar and worn over a dress shirt with one of our ties, and one of our white crew necks as an under shirt. Once they were off work, meeting a few buddies at their favorite bar, they could easily throw on a snap back cap, take off the dress shirt and tie, roll out the hood and wear it with our white crew neck. This look instantly goes from work to play within a couple of seconds.”

The South of Market Dress Shirt meets the Tenderloin Jacket.

For the launch event, the velvet ropes of Studio 54 came to mind as men and women stood dressed to the nines outside, waiting to get the party started. Inside, DJs A-Plus and B-Simple were warming up the atmosphere with fun early-90s club jams and Top 40 hits while event-goers sipped champagne in exclusive VIP booths.

Hey, a little Jersey-minded style has its place, as with the Marina Short Sleeve Plaid Shirt shown here.

The fashion show was an exciting mix of modern shapes and patterns, with looks ranging from ultra-light windbreakers to raw denim and colorful plaid button-up shirts. Male models strutted on the makeshift catwalk that coursed through the club and were joined by lingerie-clad female models wearing Prolific 54 button downs and jackets and not much else. Bright colors, sharp patterns, partial nudity, slick jackets, fun neckties, classic button-ups, big Jersey-style hair and feather earrings all added up to create an exciting show in line with the Saturday night club vibe.

More San Francisco men’s fashion

Photography courtesy of Mike Borja

Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa

Hybrid Times: Bacca Da Silva Fall ’11

For proof that you can make a serious statement without choosing sides, we turn to the recently announced Fall 2011 menswear collection from San Francisco designer Bacca da Silva. In his latest, da Silva combines elements of casual European sportswear and formal dress, yielding hybrid garments that are both dressed-up and day-to-day.

The collection’s standout piece has to be the two-piece trench coat. The long sleeve bolero topper unclips from the chest to reveal a sleeveless belted trench underneath. The pieces can be worn together for a look that’s perfect for your inner Scandinavian crime-fighter or separately as an unexpected accompaniment for a crisp dress shirt.

While the trench tends toward the avant garde, the line puts equal emphasis on staples such as streamlined blazers, preppy collared shirts and slim pants. The signature crest and scorpion embellishments appear throughout, while webbed closures and details, elbow and shoulder cut-outs, strategically-placed padding and hand embroidery add interest to the neutral palette of black, white and gray.

To view in person, make the trek to da Silva’s Sutter Street shop. In the meantime, peruse a few of our favorite items below:

Photography courtesy of Bacca da Silva

Cary Lane Launches New Shop, Parties Big on Friday

The last party at Hayes Valley shop Cary Lane drew over 400 guests to its stylish subterranean environs, and we’re betting this Friday’s shindig will continue the store’s rep for combining fashion with good times. Reasons to go: free drinks and apps, 30 percent off storewide and the launch of the private label’s new online store.

Celebrating the arrival of the brand new web shop for the store’s in-house men’s shirt line, the Cary Lane Summer Party promises deals on the already discounted designer samples hanging from the racks, a 10:30 p.m. raffle featuring prizes from a slew of local sponsors, tunes courtesy of DJ Corey Sleazemore and plenty to eat and drink.

For more about the shirt line, check out all the fun we had at the launch party last fall.

More upcoming San Francisco fashion events

SF Indie Fashion is a Cary Lane media sponsor