The Do List: San Francisco Fashion Events April 25-May 1

San Francisco fashion fans, look out. This week the SF Indie Fashion Calendar is p-p-packed with worthy fashion and style events, including one of the year’s most popular charitable fashion happenings, a longstanding and well-attended Hayes Valley shopping festival and a shopping-driven launch extravaganza for a major fashion web site’s Bay Area arrival.

  • On Tuesday, the week starts off with the launch party for already-much-talked-about local label Pladra, whose plaid shirts for men and women feature contrasting cuffs printed with outdoorsy scenes that’ll make you want to hop a ride to Tahoe. And pronto.
  • Once Thursday rolls around, there’s a little something for everyone. Discarded to Divine is sure to draw many a local fashion fan to St. Mary’s Cathedral for its annual display of garments, accessories and items for the home made by local artists and designers using cast-off textiles and materials. Proceeds from the event and its accompanying silent and live auction benefit the St. Vincent de Paul San Francisco Society’s many programs for people in need.
  • Also on Thursday, two other style-minded events compete for locals’ love. You can get your shop on in honor of Refinery29′s recent San Francisco launch during a Shop Crawl event to lots of notable San Francisco boutiques, including Anica, BellJar and Grave & Gold. A private party for local fashion folks follows. Who knows, maybe we’ll see you there. And if viewing fashion from a handful of up-and-coming local designers is more your speed, you’ll want to head to 111 Minna for Constituent Parts, a show featuring the latest from designers Autie Carlisle, Justin Jamison, Rachel Poulos and Cameron Stewart.
  • Come Sunday, the ever-popular Capsule Design Festival takes over Hayes Valley with 130 independent designers and artists showing off all manner of apparel and accessories for men, women and children, as well as home decor. Free and family-friendly, the event is an excellent excuse to spend a few hours meandering up and down Hayes and Octavia Streets in search of special finds.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Snap Judgment: Goorin Brothers Flora Hat

Our very-visual, (almost) chatter-free snap judgment of the day: the droplet-style pinstripe Flora hat, $55, created by local painter Amanda Lynn for the Goorin Brothers 1333 Minna Fall Collection, featuring the work of local artists and newly available for purchase online and in stores as of this month.

More snap judgments…

indi By Appointment Launch Party

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Your body knows what it needs. If made-to-measure custom jeans are on the list, then move your body on over to 440 Brannan Studio tomorrow night for a glimpse at indiDenim’s indi By Appointment service, now available in San Francisco.

We hear that custom martinis, personal appointments with indiDenim stylists, a 30 percent discount card and a chance to win free jeans are also part of the evening’s festivities. Can’t make it tomorrow, but still interested in custom jeans? You can now schedule an appointment anytime and get fitted without leaving the City.

More upcoming San Francisco fashion events….

Top Hats: 1333 Minna Artists’ Collection by Goorin Brothers

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We’ve always maintained that there’s a fine art to wearing a hat, so you can imagine we were intrigued by the idea of hats wearing fine art. Officially dropping this weekend, the spring 2010 1333 Minna collection from San Francisco-based Goorin Brothers pairs fine artists’ work with the hat company’s dapper head-toppers for a result that’s sure to attract style and art fans alike.

“It combines the classic authenticity of Goorin Brothers mixed with very edgy contemporary fine art,” Ben Goorin says of the latest collection, originally launched in 2005 and is known for combining urban-minded art with original fabrics, embroidery and custom printing methods.

In the works for nearly a year, the current collection bears the name of the company’s collaborative art studio in the Mission and features original work from artists such as Reyes, Steel, Yutaro Sakai, Kami, Sasu, Retna, Bert Krak, Lango, Michael Ryan and Orli Laqcuaio.

For Goorin, the project reflects the longtime San Francisco roots of his family’s company, founded in 1895.

“Our identity was born and raised in San Francisco,” he says, adding, “This is about doing something that’s authentic and extremely original.”

Want to get in on Goorin’s latest hat tricks? Head to the Haight Street shop on Saturday from 4-9 p.m. for the launch celebration. Along with music and free bevs, limited edition hand-printed posters by 1333 Minna artists and giveaways will be on offer with the purchase of a hat. Starting at 9 p.m., the party continues at 1333 Minna with a gallery installation of participating artists’ work.

Photography courtesy of Goorin Brothers

More fashion events

The Fascinator: Jay B Millinery Launches

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Recently, our hair informed us of something we were hitherto unaware: adornments for the head need not stop at the hat, cap, barrette or band. For adventurous coifs, festively adorned headpieces known (mostly among milliners and knowledgeable vintage fans) dubbed fascinators await.

A local source for these sweet little ‘do decorations? Jay B Millinery, whose collection of cocktail fascinators and bridal headpieces launches tonight at SoMa’s Eve Lounge.

Created using antique feather fabrications sourced from Paris, felts, crystals, silks and leathers, they can’t help but turn heads from their perch atop yours.

Stop by launch for 20 percent off amid happy hour drink specials or shop online whenever your noggin’ gets the notion.

[Photography by Nicole Best]