We’ve always maintained that there’s a fine art to wearing a hat, so you can imagine we were intrigued by the idea of hats wearing fine art. Officially dropping this weekend, the spring 2010 1333 Minna collection from San Francisco-based Goorin Brothers pairs fine artists’ work with the hat company’s dapper head-toppers for a result that’s sure to attract style and art fans alike.

“It combines the classic authenticity of Goorin Brothers mixed with very edgy contemporary fine art,” Ben Goorin says of the latest collection, originally launched in 2005 and is known for combining urban-minded art with original fabrics, embroidery and custom printing methods.

In the works for nearly a year, the current collection bears the name of the company’s collaborative art studio in the Mission and features original work from artists such as Reyes, Steel, Yutaro Sakai, Kami, Sasu, Retna, Bert Krak, Lango, Michael Ryan and Orli Laqcuaio.

For Goorin, the project reflects the longtime San Francisco roots of his family’s company, founded in 1895.

“Our identity was born and raised in San Francisco,” he says, adding, “This is about doing something that’s authentic and extremely original.”

Want to get in on Goorin’s latest hat tricks? Head to the Haight Street shop on Saturday from 4-9 p.m. for the launch celebration. Along with music and free bevs, limited edition hand-printed posters by 1333 Minna artists and giveaways will be on offer with the purchase of a hat. Starting at 9 p.m., the party continues at 1333 Minna with a gallery installation of participating artists’ work.

Photography courtesy of Goorin Brothers

More fashion events…