SF Fashion+Tech gave us a reason to celebrate the fashion capital’s independence. In honor of Bastille Day, designers, entrepreneurs, engineers and media gurus gathered in SoMa for some mixing and mingling, a Paris-inspired fashion show featuring the eco-friendly apparel of Palo Alto label Amour Vert and displays from Bay Area companies such as ModeWalk and LIFT by Yappo.
This past Saturday, Refinery29’s hyperlocal site in San Francisco celebrated its first birthday at Hipstamatic‘s lofty space in SoMa. The Haus of Hipstamatic offered a chic atmosphere with a festive photo booth, movie marquee near the DJ’s set-up and a cozy roof overlooking the dark streets and bright lights of the City.
Designer Joy Fan’s just-released Vintage Joy fall collection is a welcome mix of the retro and the classic. Inspired by “the lifestyle of a Bohemian ballerina,” the neutral-loving line-up is both playful and structured, with tailored silhouettes meeting contrasting pieces full of movement and stylish swing.
The last word you’d think to associate with designer Jean Paul Gaultier is “mainstream,” yet wandering around the first floor of San Francisco’s De Young museum during Gaulterize Yourself, a free public event put on by the San Francisco Fashion and Merchants Alliance as part of the Friday Nights at the De Young series, where makeup artists and local designers were busy transforming mother-daughter duos and other ordinary citizens into Gaultier model lookalikes in honor of the newly-opened exhibition The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, it was easy to forget that the celebration was all in homage to the same man who brought us Madonna’s cone bras and a body suit with sequined pubic hair.
This past Saturday North Beach played host as “dirtheads” flooded in for the launch of Free Dirt, a local brand with a healthy dose of in-your-face attitude celebrating the arrival of a new online store and men’s clothing line featuring brightly-colored jackets, hats and (it’s true) a t-shirt dubbed the Dirty Sanchez*. On the scene: friends, bloggers and photographers hitting the dance floor and downing mini tacos.