August 27, 2014

Knit Wits: Scott Ian McFarland’s Cozy Collection

Part of San Francisco Fashion Week, the cozy knits of local designer and AAU alum Scott Ian McFarland paired easygoing wearability with eye-catching patterns and varied textures. Our contributing photographer Jennymay Villarete snapped a few choice looks from the cozy collection during the designer’s Fashion Week preview in SoMa last week.

Below, a few of our favorite shots. Want more? View the entire album on Facebook.

Photography by Jennymay Villarete

Runway Recap: SF Fashion Week Runway 2 – Ready to Wear

Alyssa Nicole designer Alyssa Casares (right) and model share the runway at the end of the night.

Day two of the San Francisco Fashion Week runway shows drew an audience itching to see the week-long event’s ready-to-wear lineup. Designs from Victor’s Promise, MIKELSEN, Alphyn Industries, Boditecture by Wen Guo, CHUI CHUI by Tracy Wong and Alyssa Nicole paraded down the runway to electro-industrial beats while guests lit up the venue as they snapped  pictures with their phones.

The show began with the convertible fashions of Boditecture, with models untying, unzipping and unwrapping their cocktail dresses to become elegant evening gowns, a two-piece ensemble and a bathing-suit ensemble perfect for poolside lounging.

The rest of the night offered a variety of looks, ranging from the Victorian Goth-inspired dresses of CHUI CHUI to the blush-worthy undergarments of men’s loungewear designer Victor’s Promise. MIKELSEN designer Michael Seneriches showed San Francisco-in-the-70s-inspired patterns with modern twists, while Alyphn Industries appealed to the gadget hungry onlookers in the crowd with jeans and jackets sporting built-in Smartphone sleeves and pockets. Closing the night was 19-year-old designer Alyssa Casares, whose line Alyssa Nicole dazzled with 30′s-inspired cocktail dresses and soft silhouettes that would compliment any frame.

Standouts from the night include CHUI CHUI’s black lace bandeau paired with a layered skirt and silk-wrap tie, MIKELSEN’s one-shoulder dress in blue and green that at first appeared to be painted on and Alyssa Nicole’s ruby-red cinched-waist cocktail dress with cut-out sleeves and layered skirt.

Below, a few images from the show, produced by the San Francisco Fashion and Merchants Alliance:

This CHUI CHUI design caught the attention of many, thanks to its lace bandeau and matching trim on a layered skirt secured with a large pink silk ribbon.

A black lace top-layer added a darker element to this sexy, one-shoulder ensemble by CHUI CHUI.

Guests snap pictures after the model transformed what started on the runway as a mini-tube dress into a full length evening gown by Boditecture.

Men's loungewear by Victor's Promise

Shoulder cut-outs and textured, polka-dot fabric brought a contemporary edge to this girlish Alysssa Nicole dress.

Alphyn Indiustries sent Smartphone-friendly jeans down the runway.

Designer Michael Seneriches (left) walking the runway at the end of his show

Photography courtesy of Shaun Tiangsing

More San Francisco fashion shows….


The Do List: San Francisco Fashion Events Aug. 8-14

Along with San Francisco Fashion Week events (see our separate coverage of that below), there are plenty of opps this week to shop from local sources and play at the intersection of fashion and art. Enjoy. You’ll find the details on the SF Indie Fashion Calendar.

  • Starting tonight at an invite-only party in the Mission and continuing on through Sunday, many in the City will be celebrating the San Francisco Fashion and Merchants Alliance’s San Francisco Fashion Week. With so much on tap to get your head around, we thought local fashion fans might appreciate a condensed rundown. We serve it up in Don’t Miss These 5 Things at San Francisco Fashion Week.
  • Midweek, you can get down with the arty crowd mingling over fashion as art during the opening reception for the latest show at Project One. Dubbed entitled, the show is curated by Brooke Waterhouse and Mani Motarjemi and includes work by Gus Harput, Rachael Mann and Domonique Echevarria, among others.
  • More details and a link are forthcoming, but we just had to mention a little event we heard buzz about over the weekend. Rumor has it that Mira Mira in the Mission will be hosting a trunk show of L.A.-based Rossmore jewelry on Thursday evening that will double as the debut for a very cool new vintage food cart charcuterie service that’s perfect for parties. Stay tuned.
  • Finish off the weekend by heading to Oakland for a Local Hatmaker Design Show in a happening artists’ warehouse space. Among the designers on the roster are Kitty Andrews Millinery, Jasmin Zorlu and Paul’s Hatworks.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Runway Recap: Fashion Week – The Reinvention

Curious what went down the runway at Fashion Week – The Reinvention, held last weekend at the Vitaminwater Social Club? Here are four looks that caught our eye.

[Read more...]

The Man Behind the SFFMA: A Chat with Owen Geronimo

Spend any amount of time in and around San Francisco’s growing fashion community, and you’re likely to run into Owen Geronimo. Founder of the San Francisco Fashion and Merchants Alliance (SFFMA) and producer of local events such as this weekend’s San Francisco Fashion Week – The Reinvention and the ongoing Fashion Mash-ups series, Geronimo is constantly organizing gatherings that give local designers the opportunity to show their work [Read more...]