May 22, 2015

News: SF Indie Fashion is Now Part of ModaVive


It’s been ages since there’s been a post on SF Indie Fashion, but we’ve got news that to share with everyone who has been a part of this community.

SF Indie Fashion is now part of ModaVive, a San Francisco company on a mission to make a real, positive impact through style that gives back. Along with traditional consignment, we offer volunteer fundraising groups 60% of the proceeds from the sale of new and secondhand designer, contemporary and high-quality vintage apparel and accessories collected to benefit a non-profit cause.


Why? Since putting the site on hiatus, I’ve been quietly looking for the right opportunity to push the spirit of SF Indie Fashion into the next phase, one that’s able to continue amplifying the idea of conscious consumerism and style with substance that were always at the heart of the site and the reason for its focus on independent designers and socially responsible design at a time when those ideas were still outside the mainstream.

Though it’s certainly a shift from SF Indie Fashion’s focus on independent designers, it shares a similar core: one that’s all about the idea of conscious consumption, less wasteful shopping and style as a force for something positive in the world.

As part of that, digital communications from SF Indie Fashion and its social media will soon arrive under the name ModaVive, though the site’s archives will remain online for the foreseeable future. We hope you’ll stick around to see what’s in store with what’s ahead.

Last but not least, in keeping with the original spirit of the site, I welcome independent and emerging designers, San Francisco businesses and other friends of SF Indie Fashion to reach out to me [Lorraine at ModaVive dot com] to discuss collaborations online or offline, including a presence as a trunk show partner at one of our upcoming warehouse sales in San Francisco.

And of course, would love to have you shop, consign or fundraise with ModaVive!

Thanks for reading and here’s to style that gives back,
Lorraine, SF Indie Fashion founder & editor

ModaVive July Sale

Sneak Peek: Camilla Olson Spring 2013 with Actress Tanna Frederick

Bay Area label Camilla Olson will debut its spring 2013 collection later this week during New York’s Coterie, but a sneak peek comes in the form of this shot featuring Just 45 Minutes from Broadway actress Tanna Frederick, who will be the face of the fashion company’s upcoming online and print campaigns. For the uninitiated, Frederick stars in the forthcoming film by Henry Jaglom, debuting on the West Coast next month.

More San Francisco fashion news

Now Available Online: Azadeh’s Pretty Peplums (+ More)

Longtime local label Azadeh announced the launch of a brand new web store this month packed with its namesake designer’s made-to-flatter women’s apparel. It’s pricey, yes. But the garments find their way on to many a well-heeled local’s wish list, thanks to their rep for great fit and more-than-just-a-season potential.

Exuding Azadeh style are the dresses shown above. Shoulder-skimming sleeves, feminine shapes and just enough detail to make them stand out from the crowd would be enough on their own, but the office-to-cocktail party potential maxes out the intrigue.

More San Francisco fashion news

Saved From Extinction Down Under: SF’s New Sunski Sunglasses

Sunski glasses will be revived, thanks to a Kickstarter campaign to recreate the vintage frames. (Photo courtesy of Sunski Campaign on Kickstarter)

Meet Tom Stewart and Michael Charley. The two run a small product development company based in San Francisco and recently launched what’s turned out to be an uber-successful Kickstarter campaign to revive what would have been a sad extinction in the world of vintage sunglasses.

A few years back on a surf trip in Forster, Australia (just north of Sydney), Tom came across a pair of sunglasses sitting on a table outside a local surf shop. Drawn to the shades’ vibrant colors, Tom bought all the remaining pairs the store had to offer and went on to rock the sunspecs on both the waves and shore for the remainder of his trip.

So the story goes, when Tom continued to wear his new shades after his return to the States, people constantly asked where they could find them. Eager to hunt down pairs of the whimsical shades for his friends, Tom called the Forster surf shop only to find that they were completely sold out. Next, he hunted down the original manufacturer of the frames, called Sunskis, and learned that the manufacturer had gone out of business decades ago. The Sunskis he’d bought were apparently among the last pairs in existence.

Putting their product development minds together, Tom and Michael hatched a plan to resurrect Sunskis for the modern day. Pairing the original frames’ colorful 80′s-inspired look with up-to-date lenses that block 100 percent of the sun’s ultra-violet rays, the design duo aims to produce “a high quality, hand crafted pair of sunglasses that look as unique as the original and feel even better,” says Michael in the campaign description video on Kickstarter.

It seems fans of retro sunglasses are game. While they’d hoped to raise $9,800 to help pay for the tooling and making of molds for the new Sunskis, the two passed the mark in just three short days. When the campaign closes today, it will have exceeded its goal by over 1300 percent and raised a jaw-dropping $143,000 or more for the project.

Want in? The first Sunskis are expected to land in donors’ hands by September.

More San Francisco fashion news…

First Look: Kathleen van der Spek Spring ’12

Hitting stores in early April, spring and summer looks from San Francisco designer Kathleen van der Spek continue the Tommy Bahama alum’s laid-back take on California-cool daytime apparel. Below, find a sneak peek of what’s arriving in-store at retailers such as Conifer, Limu and Weston Wear this spring.

Can’t wait until then to see more from this line? You’re in luck. Kathleen is one of many local designers who’ll be sending their latest down the runway at tonight’s Lovesick 5.

Photography courtesy of Holman Photography for Kathleen van der Spek

Additional reporting by Sara Iravani