May 21, 2012

Thrifty Nifty: How to Rock an Entirely Upcycled Outfit

Little known fact about me: I love shopping at thrift stores and garage sales. Some may think this gross, or beneath them, but I see it as a challenge, a game to find the best look for the least amount of money. Say you only had $20 to your name, and a date with a boy that night. Your closet has seen better days. What do you do?

A. Not go out at all, watch What Not to wear or America’s next top model on demand

B. Wear something you already have but doesn’t feel that special

C. Go to a thrift store with a look in mind and pick out three essential pieces to layer, mix and match.

I’m going to choose C because that’s the one I would always go with. Luckily I have more than $20 to my name (at least for the moment) but still love putting outfits together from thrift stores or garage sales. When shopping (whether it be at thrift stores or Saks) it is important to have a mental inventory of what you already own. Do you have great tights, jeans or a skirt? Pick one and decide that you are going to make an outfit out of it. Pictured above, I started with some basic grey tights layered a blue  sun dress and then a white eyelet embroidered vintage cover up found at an estate sale for $3. When I got the blue sun dress from the goodwill, I ripped the bottom to make it shorter and give it dimension, it kind of adds to the whole bohemian look that I was going for.  I then layered the eyelet cover up or night gown (you never can be too sure what these things are when they are that old) over it, and tied a ribbon around my waist to show people I was a lady. The finishing touches? A headband by local designer and artist Rachel Znerold and a messy half up half dow hair style. Oh and for the final bit of advice, when layering vintage dresses, it’s fantastical if you can find some boots that fit the theme. I found my rabbit fur leather boots at the goodwill for only $9. Tell me you don’t have money for a new outfit, and I’ll tell you you’re just not that creative.

This post originally appeared on Modelina Michelle; Photo By Meagan Ruiz

What Went Down at SFFAMA’s Fashion Mash-up: Why Blog About Fashion?

Fashion Mash-up Panelists (L-R): Nicole Lindgren, Christina Topacio, Ranier Falco, host Joanna Riley-Weidenmiller, Maggie Alhadeff, Siv Lam, Mira Torres, and Avalonne Summers

Launching a fashion blog? For anyone tackling this topic, The San Francisco Fashion and Merchants Alliance held its Fashion Mash-Up ‘Why Blog About Fashion’ last week to help. Read on to meet the panel of distinguished Bay Area fashion bloggers and their thoughts on the state of fashion blogging.

So why blog about fashion anyway? SFFAMA creator Owen Geronimo and 360Fashion’s Joanna Riley-Weidenmiller joined seven Bay Area fashion bloggers in a panel discussion last Thursday to dissect this topic.

Referencing a statement by Rachel Zoe who said ‘style gives you a voice without speaking,’ panelist Maggie Alhadeff of Mimosas in Bed said, “with blogs, it gives you an actual voice that goes beyond that.”

The other six panelists for the Mash-Up included Style Bust’s Nicole Lindgren, The Falco’s Rainier Falco, Profresh Style’s Christina Topacio, Avalonne Summers of the girl from hk, ldn & sf, J.Crewaholics’s Siv Lam and The Beauty Bohemian’s Mira Torres.

The seven panelists represented a range of personalities, a key asset all agree is necessary from the blogger for creating a blog that will stick with readers and maintain following.

“Be as real as possible,” Topacio says.

Topacio not only talks about personal style, but love and relationships on Profresh Style.  For Summers, who studies  film, fashion is a hobby and her blog a supplement to her film-making interests. Falco chooses the controversial, snarky approach to lure in followers with his sarcastic humor. You shouldn’t have to guess which of the panelists’ blogs started as a J. Crew obsession, while others cover beauty and fashion in a variety of ways.

Whichever approach the blogger chooses, panelists agreed on one thing: know your niche and stick with it.  Keeping your audience engaged, panelists said, requires pairing old basics of “talking to your readers” with the new rules of social and mobile media technology such as Facebook, Twitter and linking all of this technology to spread your voice.

What will combining all of this technology with a unique blog voice mean for fashion? According to Rainier Falco, it may mean a lot in the future.

“Fashion bloggers are basically the historians of fashion [today],” Falco says, “and in 50 to 60 years when people want to dress vintage, they’ll look at our blogs and see how it was done.”

Photography courtesy of Del Geronimo and Nichole Albright

The Sunny Side of Seventh Street: Michelle By Ashton Miyako

Stranger than having a dress named after me is being barefooted in it on Seventh Street. This mornings’ photoshoot for a new brand of floral headbands was kind enough to let me play around a little bit in one of Ashton Miyakos’ latest creations endearingly named Michelle. Standing on a vintage suitcase on seventh street I played around with this camera (I can’t begin to tell you its exact name but it was authentically old) and tried to balance in the sunny coldness. Aside from the occasional stumbling character half awake at 11:30 am, It was thrilling to be in a floral blue and green sun dress in the middle of the city. There was grime and dirt and I didn’t wear shoes on the suitcase, and I didn’t have anywhere to go, but it was ok because I was wearing Michelle by Ashton and I felt happy inside.

Michelle dress by Ashton Miyako; $85 on www.ashtonmiyako.com ; Flower Hair Clip By Amy Wilson; Photo by Marcie Franich; Modeled by Michelle Ruiz

This post originally appeared on Modelina Michelle

Look See: More Fall 2010 From Danielle Pettee

If you missed Danielle Pettees’ show at  Ruby Skye this past weekend, you like me must see these photos. Most recently, I snagged one for a photo shoot for my forth coming book and never felt prettier than I did in one off Pettee’s neo-retro floral dresses. See above and bellow for glimpse, and if you feel so inclined I’m sure Danielle would love to make you one for yourself.

Backstage at Ruby Skye by Enrique Avilés

Dresses by Danielle Pettee; Photos by Alejandro Restrepo and Enrique Avilés;

This post originally appeared on Modelina Michelle

Lace Jewelry

Leyna Lightman is a San Francisco jewelry designer whose inspiration is one of the greatest fabrics of all “lace”. Lace is rarely associated with jewelry and if you are not a big fan of lace I bet Layna can change your mind about it.

Moda Epidemic: How did you start making jewelry and why?

Leyna: I am so inspired by local designers and I love to rock their big, bold earrings because I have a short haircut. I always saw jewelry as such a fun art form (I have a special place in my heart for earrings) and I often saw objects and images that seemed like they would lend themselves to a fun new pair. One day I found some truly gaudy lace appliques at a discount fabric store and I took them home and hung them on earring hooks and they became incredibly elegant.

Moda Epidemic: What inspires you?

Leyna: Besides local artists and designers, I am thrilled by the challenge of re-purposing materials. It’s not recycling, but I am taking things like bridal lace, trim for quincenera dresses etc… and making it into jewelry that is somehow really hip and wearable on an everyday basis. Sometimes I stand in the fabric store staring at a bolt of lace and turning it in circles and upside down before I know how to alter it to make it work for me. Sometimes I have to dye it different colors to make the design pop the way I want it to. In fairness, I have help in this department. I know the employees at my favorite go-to fabric stores by name and they keep me in mind when they have new shipments. I could buy things online, and may do that in future, but I truly love showing up at the lace counter and saying, “alright Laura. Whaddya got for me today?”

Moda Epidemic: Why did you choose lace to work with?

Leyna: Lace has a rich, long history. Before machine-made lace it was created by hand and was very much a “woman’s craft.” Today it is often used in uber feminine purposes like wedding dresses. This history is an important aspect of the re-purposing of the lace because I am sort of turning those ideas on their heads by doing something new. Plus, lace is so light! You can really go big with the designs because it won’t pull.

Moda Epidemic: I love lace. It’s just so elegant, sexy and I think it’s timeless.

Moda Epidemic: What are you future goals and dreams?

Leyna: My family is Turkish and I just came back from a wedding in Istanbul. I found all of this great lace in the Grand Bazaar and I am having a ball dying it and making new jewelry. I really want to start digging for more lace in other, new places- maybe as close as LA. Lace hunts are a great way to get familiar with a place. Also, selling in San Francisco has been such a satisfying way to become more connected to my community. I love building relationships with store owners, other designers and customers. I am really looking forward to doing a lot more of this as my business grows

Fashion Jewelry

Fashion Jewelry

Starlight Room Earrings-Fashion Jewelry

Models: Nancy Flores and Sabrina Habel

Photographs: 6 Degrees Creative

This post originally appeared on ModaEpidemic