May 30, 2015

Spotted (SF Street Style): Cuffington’s Catie N.

San Francisco fashion blogger Catie Neinaber, who pens the always-good-for-a-read Cuffington blog and never fails to impress with her vintage-inspired looks, caught up with us outside her Lower Haight office looking as stylish as ever and ready for the rain. Read on for her favorite shops, outfit inspirations and time-killers in the city that surrounds us.

What is your favorite place to shop in the city?

Ver Unica in Hayes Valley, it’s in my neighborhood. The owner is really nice and everyone that works there is full of sunshine. I cannot walk in there without buying something, it’s so well done. It’s the kind of vintage that is more 70’s and 80’s or vintage that would mix seamlessly with modern clothing.

What inspired your outfit today and who are you wearing?

I was cold, so I wore my Wellington boots to work. I was feeling really wintery today, so I choose to look textured with my vintage tweed pants and vintage sweater. I wanted to wear easy shoes so I wore my Lanvin flats. My coat is Burberry and bag Chloe.  

Who are your current style influences?

In my mental mood board, right now, I have two people. Dita Von Teese and Ashley Olsen. They are both five feet tall, but they dress really well for their body type and are very daring. Dita isn’t afraid of color. Ashley could wear anything, and it would make sense. She’s also a bit more buttoned up, and I tend to be buttoned up.

What’s your favorite neighborhood to kill time in the city?

I used to live in Pacific Heights, and I really like it there because the architecture is really beautiful and when I walk down the streets, I feel like I should be singing a song from My Fair Lady. There’s a lot of history there, and it’s just really kind of romantic.

For more, keep up with Catie on Cuffington.

Photography by Sara Iravani

More San Francisco style

Bee Season: Why I love Rebecca Beeson’s Circle Scarf

While visiting  the lovely Rebecca Beeson at her sunny SOMA studio a few weeks ago, I discovered her latest and most adorable creation; the circle scarf. Made out of excess fabrics usually donated or scrapped, these scarves are both colorful and super soft. I just want to curl up in mine all the time, especially with my new boyfriend next to me. Ok I’m sorry I’ll shut up about him, but he  makes me feel pretty even all wrapped up in a light green scarf and yoga clothes. It could be he who makes me feel pretty or maybe it’s the scarf.  To get your own, visit Rebecca Beeson online and send her an email. Did I mention they come in a myriad of colors? Weeeeeee!

Thank you Doug for taking this photo, and more importantly for always believing in me.

This post originally appeared on Modelina Michelle

Scarf by Rebecca Beeson, $10; Photo by Doug Birnbaum; Modeled by Michelle Ruiz

Shop Independent Fashion Designers on Style Elevation

Style Elevation is an online boutique that carries a variety of fabulous emerging designer brands. Karri Ann Frerichs, the founder of Style Elevation gives shoppers a unique experience to shop in-season collections as well as pre-season collections from independent designer brands. I personally find Style Elevation to be a one stop shop for fashion forward, eco-conscious and independent fashion lovers.

Style Elevation exclusive offer for Moda Epidemic readers!

Shop from anything on the site for 15% off using promo code ModaEpidemic15. Enter the code after you fill in your shipping details when prompted on the site.

To learn more about Style Elevation from the founder herself read on.

Althea Harper

Althea Harper-Spring 2011

1. Moda Epidemic: How was Style Elevation born?

Karri Ann Frerichs: I’ve had so many requests from shoppers finding great styles on Altitude Promotion that I determined there was definitely a need to sell directly to the consumer the complete lines from each of the brands I represent.

2. ME: What brands do you carry on Style Elevation? What would qualify a brand to become a part of Style Elevation family?

KF: As of now, I carry each of the brands that I already represent through the Altitude Showroom. I look to add more as I further market the site. I’d like to look at more local and eco-friendly designers as I really believe in the eco-friendly fashion movement.

Current list of Designers:

- Althea Harper, Project Runway Season 6 Finalist whose styles have been worn by the Kardashian sisters, and who has been named by WWD, and Refinery29 as a top emerging designer.
- Amber Pollard Handbags, for the savvy working woman on the go, featuring a stylish lunch bag, waterproof interiors and expandable features in top quality leather, suede, or eco-friendly vegan styles.
- Everyday Apparel and Shoes for Men and Women featuring unisex stretch skinny denim styles. Vegan shoes and apparel all produced fair trade out of Bali.
- Heike Jarick, German-born women’s ready-to-wear fashion designer based in New York whose collections are known for elegant draping and layering with luxurious outerwear, dresses, and separates.

Haike Jarick

Haike Jarick - Spring 2011

- John S. Brana Jewelry, featuring vibrantly colored patina, nature-inspired in textured metals jewelry all handcrafted in San Francisco.
- Lorian Lindsay, San Francisco women’s ready-to-wear designer featuring all natural, high quality textiles in vintage-inspired designs that are upscale and very wearable, including signature jackets, versatile dresses, and elegant separates.
- REVEAL Handbags and Accessories are 100% recycled or sustainable and the brand donates to plant a tree with each sale. Elegant day bags and evening bags for women, unisex messenger bags, and the very popular bamboo collection of watches and tech accessories.
- Sittella by Althea Harper, the organic bamboo collection of dresses, scarves, tops and skirts by Althea Harper.

3. ME: What is unique about Style Elevation and the products you sell?

KF: Each of the brands we carry are up and coming fashion designers from San Francisco, Los Angeles, New York, Seattle and Bali. Because these are the brands that we sell to stores through, we know each style inside and out, exactly how it feels, fits, what it looks best with, how to accessorize it, etc. As sales reps we work with each collection 1-2 seasons before it becomes available to the public, so by the time it’s available in season, we know the best sellers, the styles that fit the most people, the colors that look best, etc. We’ve already tried each item on, put outfits together and know just how it fits on a variety of body types.

4. ME: What do you think about San Francisco fashion community, local emerging designers and new trends. Do we compete well with the cities like Los Angeles or New York?

KF: San Francisco is full of so much talent. New designers are emerging each month and we have a good core of established designers that call SF home. We also have a great core of passionate promoters, event producers, bloggers, writers, stylists, etc. The thing we are missing that Los Angeles and New York have, though is a centralized hub, we’re very scattered and often disjointed. The thing that will put us on the map and help us establish a true SF fashion identity is creating an industry destination, a centralized hub from which the industry can grow. A central location where buyers can come and see dozens of designers and showrooms at once.

5. ME: What are the challenges that independent designers face when they first start out? What is a piece of advice you’d give someone who wants to get their brand noticed. Where do they start?

KF: New brands are competing with already established name brands and so they have to offer something really special or be competitive in price. Also, new designers need to make sure they have all their systems in place and professional quality sales collateral before they approach buyers, sometimes that takes a couple season to really fine tune. offers new designer consultation services:)

6. ME: What is your latest favorite emerging brand?

KF: I just really love my latest brand REVEAL – their so innovative, everything they make is recycled or sustainable and they have a new iPhone, iPad accessory line. The quality is top notch and they really have all their details and logistics figured out. They’re so easy to work with and sell great!

ME: Thank you!

Bamboo-Wooden-Stretch-Watch by Reveal

Bamboo Wooden Watch by Reveal

So Hot It’s Cold: Little Black Dresses Worth Freezing for This Winter

It’s cold outside so what makes the most sense to do? Wear a little dress worth freezing in. I don’t care if it’s cold and you want to bundle up, this is the best time of year to find a cute coat, wear some heels and drink some brandy. Especially in one of these little numbers. Personally I’ve experienced walking into a room and seeing a girl wear the exact same black and pink BEBE dress (this was before I had an eye for style) and I wanted to go back home and change. It was too late. My only option? Seek out local Sf dress designers and feel special when I’m the only girl at the party brave enough to bear the cold. Mention this post for $50 off your holiday dress by Ashton Miyako.

Dresses by Ashton Miyako; Photos By Nican Robinson; Models Michelle Ruiz + Audra West

This post originally appeared on ModelinaMichelle

Holiday DIY: Marc Jacobs Monster Fur Hat


The Marc Jacobs “Monster Fur Hat” retails for $278, and it’s probably worth every penny if you really want people to stop and stare. But for those of us who only want a taste of monster-osity, it makes a fun holiday DIY that combines the spirit of both Halloween and Christmas.  Optional: layer earmuffs beneath the afro visor and nutcracker hat to simulate the ear flaps.

This post originally appeared on Like Fresh Laundry