October 30, 2014

The Easy, Eco Glam of Frock LA

First off, don’t let the L.A. thing deter you: Frock Los Angeles has Bay Area ties through and through. Not only is it eco-minded in an oh-so-San Francisco way, it’s the debut label from U.C. Berkeley grad Victoria Tik and will be hitting the runway at the Charity Fashion Show coming up on April 2 at Fort Mason. But here’s what really drew us in: the line’s easygoing style, which pairs sustainability with subtle vintage appeal.

We recently got a sneak peek at the label’s Fall/Winter 2011 collection, and we’re happy to be able to share a few shots with you. Tik has created a collection ($90-$220) of quietly elegant women’s apparel that’s cut to flatter a variety of body shapes, made of eco-friendly fabrics such as certified organic cotton, bamboo and soy and – adding to the low maintenance California vibe – each piece can be machine washed and tumbled dry. Neutrals and muted, pair-with-anything hues such as leaf and dark grey make the pieces all the more versatile. Like what you see below? You’ll find Frock LA at indie-friendly retailers such as Moxsie, UStrendy and Fashionstake.

We’re especially enamored of the reversible Angie dress, which can be worn with either a plunging neckline or as a sophisticated cowl neck backless number, and the deep v-neck Ashlee jumpsuit, designed by Vanessa Curry of the Pussycat Dolls.

The Ashlee jumpsuit (left) and Angie dress from the Fall/Winter 2011 lookbook

This dress can be worn as show or reversed, with the deep V in back.

Designed by Vanessa Curry, the jumpsuit has a hand sewn twist in front, an elastic drop-waist and pockets.

Designer Victoria Tik in her studio

More eco-friendly San Francisco fashion….

Photography courtesy Ian Maxion and (studio shot) Jennu Huong for Frock LA

From Trash to Treasure: Meet Piece x Piece Apparel

A box of fabric samples headed for the trash led San Francisco designer Elizabeth Brunner to found eco-friendly clothing company Piece x Piece, which sells women’s apparel made from textile scraps and remnants that would otherwise end up in landfills.

While interning for local label Isda & Co, the California College of the Arts alum was tasked with sorting through boxes of samples and discarding what the company no longer needed.

“I had a really hard time with the thought of these beautiful fabrics going to the dump so, I asked if I could take them home instead, which I was allowed to do. The boxes sat in my garage for a year while I finished my last year of studies and, after that, I began working with the swatches,” says Brunner.

Making its debut in September, the line reuses fabric remnants from Bay Area labels such as Isda & Co., gr.dano and Erica Tanov. The cast-offs donated from these companies are then pieced together to fit patterns, and many feature hand-stitched details.

“The design process is laborious from start to finish, sourcing the fabrics, picking them up and placing them together, as well as everything in between. Every garment we make has a substantial amount of attention paid to it,” explains Piece x Piece collaborator Reeves Sinnott.

Influenced by classic menswear, the line of one-of-a-kind, limited edition garments ($176 and up), currently available at 440 Brannan Studio, includes a versatile v-neck tank, a little black dress, high-waist wrap skirt, patchwork tank top, cropped vests and knee-length shorts.

The result is a line that’s not only eco-friendly and based right here in San Francisco, but a source for unique style – all things we treasure.

Photography courtesy of Michelle Blioux for Piece x Piece