October 25, 2014

Now Available Online: Azadeh’s Pretty Peplums (+ More)

Longtime local label Azadeh announced the launch of a brand new web store this month packed with its namesake designer’s made-to-flatter women’s apparel. It’s pricey, yes. But the garments find their way on to many a well-heeled local’s wish list, thanks to their rep for great fit and more-than-just-a-season potential.

Exuding Azadeh style are the dresses shown above. Shoulder-skimming sleeves, feminine shapes and just enough detail to make them stand out from the crowd would be enough on their own, but the office-to-cocktail party potential maxes out the intrigue.

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Snap Judgment: Taylor Stitch Chambray Shirt

The chambray shirt from Taylor Stitch is part of the local label’s new women’s line. (photo: Taylor Stitch)

Our very-visual, (almost) chatter-free snap judgment of the day: With the San Francisco fog, summer can feel a bit gloomy. Lighten up with a classic chambray shirt, $125, from Taylor Stitch. The tailoring pros just debuted their women’s collection, including this super soft, delicately patterned button down available in blue, black and red. Consider it your wardrobe’s new pick-me-up.

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Party Seen: Boutiika’s Wear SF Mixer at The Bold Italic

The author with Boutiika Founder Ruchika Kumar.(Photo courtesy of Boutiika)

Local love graces a wall at The Bold Italic.

As the lights went down in the city, the music was being turned up and drinks were being poured at the recent Wear SF Fashion Mixer thrown by San Francisco fashion startup Boutiika and The Bold Italic. Arriving fashionably late (is there any other way to arrive?) a stylish crowd came dressed to impress in cocktail attire.

The scene: over food and drinks, independent designers, boutique owners and bloggers networked and exchanged tales of their latest fashion endeavors. Getting to scope out the inside of The Bold Italic was also part of the fun. Assorted typewriters and clocks displaying times from all around the world were arranged on the walls, and a giant wooden San Francisco sign displayed just outside the doors is a permanent shout out to the city the online culture site covers on a daily basis.

Taking over another wall was a projection of Instagram photos taken by event goers throughout the evening. Whenever anyone took a picture, he or she could instantly upload it into the photo stream.

For the folks at The Bold Italic, the event was just an extension of what the pub tries to do everyday. As Chris Appelgren of The Bold Italic describes it, the events help to, “celebrate what makes SF uniquely special.”

The event also celebrated the independent fashion scene of San Francisco.

As Devon Chulick, owner of event co-sponsor D-Structure SF puts it, “unlike the fashion scenes in New York and LA, San Francisco is a fashion community. It’s not about what you buy or what you are wearing. Our overall outlook is that the person makes the clothes, the clothes don’t make the fashion.”

Another highlight of the evening was the announcement of the new and revamped Boutiika.com site. Boutiika creates a “personalized shopping experience,” explained site founder Ruchika Kumar, “the philosophy of better fashion is about fit.”

The retooled site was based on feedback from site users. Taken down for site renovations, the newly revamped site is now live and now offers its users a more seamless experience connecting them directly to the boutiques they enjoy.

The goal of Boutiika, which helps its users locate local boutiques to find unique and one-of-a-kind pieces, is to send people into the stores.

“You can’t match the boutique experience,” explained Mo Julapalli of Boutiika. “E-commerce is the craze, but boutique owners have a passion and want people to come in.”

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Maximize Summer with These Lovely Local Maxi Skirts

Let your hem down with the summer wardrobe essential: a maxi skirt. We’ve found some of the chicest locally-designed skirts to spruce up your closet.

Marine Layer‘s basic women’s skirt, $70, wraps a slew of neutral tones into one piece. A contrasting vertical back hem in black adds some sporty pizazz.

Curator‘s Claudine Skirt, $75, is the perfect balance of length and utility. A tie waist adds femininity, while the eco-friendly fabric keeps it in the sustainable style realm. Even better, this organic cotton maxi’s a deal: it’s currently on sale.

Alyssa Nicole‘s Accordion Pleat Maxi Skirt, $48, adds a feminine touch with its vertical pleats. Another plus: the textured maxi is also handmade.

Amour Vert‘s Mia striped maxi, $104, flatters the body with well-placed diagonal stripes. Its hidden pockets and ec0-friendly modal fabric make it a super soft and comfy winner.

Saffron Rare Threads now has a multi-print maxi skirt, $88, that looks like a piece of modern art.  The bold print will add flair to any outfit.

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Snap Judgment: Herringbone Blue Suede Clutch

Our very-visual, (almost) chatter-free snap judgment of the day: Pardon us Elvis, we’d wager it’s time to kick off those blue suede shoes because we’ve found our new favorite blue suede accessory. This Herringbone over-sized suede clutch, $190, with leather trim and custom rose gold zipper creates a balance of luxury and simplicity that’ll leave you saying thankya, thankyaverymuch.

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