Nor-Cal denim brand Kent Denim has just released its summer campaign, and we’ve got a first look at the images. Dubbed Bike Messengers of the Serengeti, the theme for the latest Kent Denim apparel shoot embraces the idea of functional urban apparel with an adventurous spirit.
And these days that’s exactly what you’ll find coming from the menswear line, best known for its raw denim men’s jeans. The photos shown here may have been inspired in part by the wilds of Africa, but designer Noah Landis says his point of view begins and ends with the City by the Bay.
“Every time I do a new collection, I am constantly influenced by San Francisco. It’s a designer’s dream city,” he tells us.
Landis, an alum of both the Academy of Art and Gap Inc., launched the line in 2008 after making jeans for friends as a hobby. Since then, the line has expanded from jeans to include shirts and denim shorts.
Another perk for those who like to know where their clothing comes from? Not only are the company’s jeans made in the USA, but the source of the denim, the Cone Mills historic White Oak plant, is even identified on every pair’s tag.
“I put a lot of work into making sure that everything is sourced domestically,” says Landis.
Photography courtesy of Daniel Laukat for Kent Denim. Model: Johan Claude-Zaroli.