May 23, 2015

Cow Hollow Calling: Fashionably Late

This week’s on-the-ground local boutique intel from Celebrate Fashion’s Night Out on Union Street. ShopNear.Me brings you to the most celebrated night of shopping with FASHIONABLY LATE on Thursday, Sept. 6, from 6 to 9 p.m. Step into Fall at participating boutiques in Cow Hollow for a night of fresh style, limited-time deals, bubbly and a fabulous night out. Be sure to RSVP on Facebook.

Keep your eye on this spot for more offers from the following participating shops:

BEGOOD CLOTHING [2127 Union @ Fillmore/Webster]

All socks, underwear, and tops will be 30% off (A Risky Business Promo that would make Tom Cruise proud!)CHLOE ROSE [1824 Union @ Laguna/Octavia]COVET BOUTIQUE [2042 Union @ Webster/Buchanan]
Complimentary wine and nibbles, as well as store wide savings and a FREE gift with any purchase over $35.

  • FAWN [3108 Fillmore @ Filbert/Pixley]
    Fawn will be having a trunk show with a local jewelry designer and a art gallery party.
  • LIV FASHION BOUTIQUE [3030 Fillmore @ Union/Filbert]
    Select styles at 50% off during the event and complimentary champagne!
  • MARMALADE [1843 Union @ Laguna/Octavia]
    25% off all regular priced items and an additional 10% off sale items, plus we’ll be offering personalized one on one style consultations and fittings
  • MY BOUDOIR LINGERIE [2285 Union @ Fillmore/Steiner]
    20% off your entire purchase for the evening
  • MY ROOMMATE’S CLOSET [3044 Fillmore @ Union/Filbert]
    A gift of Essie Nail Polish with every purchase
  • RGB SHOP+GALLERY [3024 Fillmore @ Union/Filbert]
    15% off your entire clothing/accessories purchase, DJ and complimentary beverages. Special gift with purchase, while supplies last.
  • SEAMS BOUTIQUE [1640 Union @ Gough/Franklin]
  • SIMPLY CHIC [3038 Fillmore @ Union/Filbert]

Follow all boutiques above with ShopNear.Me’s app! Available at the iTunes App Store:

*Flyer Illustration by Briana Kranz

This post was created by SF Indie Fashion content partner ShopNearMe. is the new style app for finding and buying amazing fashion from local boutiques near you. Download app or visit website to discover and shop local starting today!

Painted Lady:’s Pick of the Week from Neighborhood Boutiques

This week’s on-the-ground local boutique intel from‘s San Francisco editor, Ashley Laurel: I’ve been in an artistic mood lately, so when I was out and about the other day, I was excited to see some very creative pieces that were made by designers who clearly have a love for the art world beyond fashion design.

Over at D-Structure on Haight Street, I came across a really cool silk top (by Costa Blanca, $40) that’s perfect to wear for a night on the town or easily toned down with a basic blazer or cardigan for a day at the office. (Denim by Cheap Monday, $65). The artistry looks straight out of an art gallery.

However, it wasn’t just this top that reminded me of something you’d see in an art space, but also the setup of paintings (in the $300- $400 range) that decorated an entire wall, with an eclectic collection of tee shirts for sale on the shelves just below. D-Structure is, in fact, half art gallery and half boutique and makes you feel like you’ve entered a world other than Haight Street when you step inside.

A great tie-dye print maxi dress by LA-based designer Raquel Allegra (on sale for $430) at Dish in Hayes Valley grabbed my eye next. It would be perfect for the woman looking to really make a statement with her style through pattern and texture.

Lastly, I fell in love with some beautiful scarves at Polk Street’s six-month old boutique Capulet. One scarf was vibrant with a mixture of oranges, yellows and greens and the others, though more muted, definitely had detailed enough designs that would make great accent pieces for a top of almost any color. Each scarf is by Subtle Luxury and retails for about $88.

After my time half in the fashion realm and half in the art world, I now feel inspired to do some of my own work with fabric manipulation.

This post originally appeared on SF Indie Fashion content partner ShopNearMe, contributed by editor @AshleyLaurel. is the new style app for finding and buying amazing fashion from local boutiques near you. Download app or visit website to discover and shop local starting today!

Party Seen: Boutiika’s Wear SF Mixer at The Bold Italic

The author with Boutiika Founder Ruchika Kumar.(Photo courtesy of Boutiika)

Local love graces a wall at The Bold Italic.

As the lights went down in the city, the music was being turned up and drinks were being poured at the recent Wear SF Fashion Mixer thrown by San Francisco fashion startup Boutiika and The Bold Italic. Arriving fashionably late (is there any other way to arrive?) a stylish crowd came dressed to impress in cocktail attire.

The scene: over food and drinks, independent designers, boutique owners and bloggers networked and exchanged tales of their latest fashion endeavors. Getting to scope out the inside of The Bold Italic was also part of the fun. Assorted typewriters and clocks displaying times from all around the world were arranged on the walls, and a giant wooden San Francisco sign displayed just outside the doors is a permanent shout out to the city the online culture site covers on a daily basis.

Taking over another wall was a projection of Instagram photos taken by event goers throughout the evening. Whenever anyone took a picture, he or she could instantly upload it into the photo stream.

For the folks at The Bold Italic, the event was just an extension of what the pub tries to do everyday. As Chris Appelgren of The Bold Italic describes it, the events help to, “celebrate what makes SF uniquely special.”

The event also celebrated the independent fashion scene of San Francisco.

As Devon Chulick, owner of event co-sponsor D-Structure SF puts it, “unlike the fashion scenes in New York and LA, San Francisco is a fashion community. It’s not about what you buy or what you are wearing. Our overall outlook is that the person makes the clothes, the clothes don’t make the fashion.”

Another highlight of the evening was the announcement of the new and revamped site. Boutiika creates a “personalized shopping experience,” explained site founder Ruchika Kumar, “the philosophy of better fashion is about fit.”

The retooled site was based on feedback from site users. Taken down for site renovations, the newly revamped site is now live and now offers its users a more seamless experience connecting them directly to the boutiques they enjoy.

The goal of Boutiika, which helps its users locate local boutiques to find unique and one-of-a-kind pieces, is to send people into the stores.

“You can’t match the boutique experience,” explained Mo Julapalli of Boutiika. “E-commerce is the craze, but boutique owners have a passion and want people to come in.”

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Behind the Shop: Dina Louise

Colorful rayon-silk blend 80's-era dress in the window of Dina Louise (260 Divisadero St., SF)

Just off Haight Street, vintage boutique Dina Louise has been a neighborhood gem for nearly a year and a half. The shop stands out for not feeling like your typical vintage-slash-thrift situation, but rather an upscale boutique with uncharacteristically reasonable prices.

In the front shop window, handbags from different eras and of varying designs are nestled on an old-timey service cart, while a potted plant and retro kitchenware to add to the homey and welcoming feel. A mannequin dressed in a vibrant rayon knit dress in hues of purple, magenta, black and green sports a bauble-laden gold chain and beckons onlookers to come in for a peek.

When you do, you’ll meet owner Dina Laquaglia, whose wealth of style knowledge is vast and insightful. Not surprisingly, she tells us she was “too young to remember” when her love for retro glamor began. A glance around the store shows that her ardor for old school style is ever-enduring: vintage furniture brimming with fuzzy sweaters and well-edited racks of blouses, dresses, and outerwear from labels such as Yves Saint Laurent, Joseph Magnin, Lanvin, Louis Feraud and Jaeger adorn the small shop’s interiors.

We got a chance to chat with Dina in her shop about vintage style, her boutique and why retro-shopping is oh-so-smart:

A sampling of handbags at Dina Louise

What do you look for when picking new pieces?

I look for pieces that are classic and well-made, good tailoring. I look for something that’s just really fun, unique, something that you would not see if you were to walk into a regular store.

What is currently inspiring to you?

Pieces from the 1980s. I’m really into color right now.

Why do you love vintage?

The quality. For people who can’t afford to spend thousands of dollars on well-made clothes, vintage is a great way to go. Things were just made better back then. Nobody makes clothes like this anymore. I mean, they do, but it’s mostly couture and out of most people’s budgets.

How has Divisadero Street been treating you?

Sales-wise, my best month so far was last month, so things are starting to take off.

What does it take to wear vintage?

You have to be creative, and you have to be willing to take risks. My customers are comfortable with themselves and their style.

Photography courtesy of Alexandra Naughton

More San Francisco vintage

Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa

Snap Judgment: Sanfranpsycho Hungry Like a Wolf Tee

San Franpsycho Hungry Like a Wolf Tee

Our very-visual, (almost) chatter-free snap judgment of the day: the holiday season tends to kick our very-American appetite for excess into high-gear. Whatever it is you may hankering for this month, get in the mood with the Hungry Like a Wolf Tee, $27, designed by San Franpsycho co-owner Andy Olive.

Want to peruse this local label’s work in person? Head to their new-ish North Beach shop at 1314 Grant Ave.

Photography courtesy of San Franpsycho

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