Nail color is as much a part of fashion these days as any accessory, so you can imagine we were thrilled to find a new line of professional grade lacquers from a local source. And while the vintage-inspired bottles and memorable name were enough to hook us from the start, Floss Gloss has impressed in a below-the-surface way more than a few times since our first encounter a few weeks back. Here are three reasons to love this new local brand:
1. Beyond-average color. Way. Without skating into zany-ville, the colors in the nail brand’s debut collection are far from the usual suspects you’ll find on most nail displays. Taking their hue cues from 1970′s Miami, the assortment roves from a milky tan to neon orange to powdery blue. At the same time, the colors remain wearable and all manage to go together, in case you’d like to create designs and layer hues for original looks. The emphasis on color makes all the more sense when you learn that founders Aretha Sack and Janine Lee are California College of the Arts alums with backgrounds in painting and fashion.
2. Long-lasting polish. Really. During two separate trials with different colors, a layer of polish finished off with the clear top coat stayed on for five days without chipping. And that was without any clear polish touch ups in between. Sack and Lee tell us they were really focused on creating a formula that was nearly opaque in one coat and resisted chipping, and from what we’ve seen, they’ve succeeded.
3. No nasty chemicals. Fab. The polish is professional grade, but still manages to be cruelty-free and free from scary chemicals such as DBP, toluene or formaldehyde.
Add to that the fact that the polishes are produced right across the Bay in Richmond, Calif., and you can see why we’re in love.
For more on Floss Gloss and the creative ladies behind the company, check out the recent coverage by SF Indie Fashion founder Lorraine Sanders on the San Francisco Chronicle’s SF Unzipped blog.
Want more? Get in on the gloss by visiting the online shop, where you can also share your latest nail pics in the burgeoning Floss Gloss image gallery.
More San Francisco beauty…