May 26, 2013

The Do List: SF Fashion Events Feb. 6-12

Yes, Fashion Week is kicking off in #NYC. But there are still reasons to love life in San Francisco. If you’re computer-bound, as I often am, spend free minuteswatching livestreams from New York fashion blogger conference IFBCon and the Fashion Week runway show featuring local alums of Academy of Art University. Also enticing and on the horizon are Thursday’s Pre-Valentine’s Day Party at Photobooth and, once the weekend rolls around, the return of the always-fruitful BCBG & Ella Moss Sample Sale and the most recent I.R.L. Black Pyramid Pop-Up, sure to prompt fans of recent vintage to make a beeline for the Haight.

See you out and about!

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Party Seen: Sneakpeeq Sip & Sample

Can you spot the Halston Heritage dress Sarah Jessica Parker sported in Sex and the City 2?

Earlier this week, Sneakpeeq opened its doors to local fashion bloggers to eat, shop, and check out the company’s dangerously addictive Facebook app at their Sip and Sample event. Obsessed as we are with all things fashion-meets-tech, we went to check it out.

Overlooking the hustle and bustle of Market Street, the office was transformed with an adorably decorated table of delicious appetizers and a room full of sample pieces from brands like Kate Spade and Halston Heritage.

The concept behind this social media-meets-fashion app is simple: sign up for free through your Facebook account to gain access to obscenely good deals on current, in season fashion from high-end brands such as Halston Heritage, Nicole Miller, Lilly Pulitzer, Michael Stars and C.C. Skye, to name a few.

Once you see something you like, click the bright orange “peeq” button to uncover the discounted price. What sets Sneakpeeq apart from other discount sites is that fact that the price cuts on Sneakpeeq are different for each user. The price is determined based on your Facebook information, how often you share products with friends and how many people are “peeq-ing” at a certain item.

But be warned, if you spot a good deal act fast; you only have 15 seconds to accept the low price, and with an average product shelf life of 2-3 days, chances are the items you covet the most won’t be there when you come back to “peeq” again.

A guest checks out a white Halston Heritage dress

Sneakpeeq's Lauren Uppington (right) chatting with a guest

A table of trendy accessories featuring a Kate Spade wallet, a bow tie bib necklace and neon leather cuff bracelets.

A charming table of delicious eats

Images Courtesy of Cortney Clift

More San Francisco fashion events

 

Glammed up at the “Get Pretty Party”

Within the last two months, fashion designer Danielle Pettee has had her Spring 2010 collection headline the Charity Fashion Show, had one of her dresses published in Helium Magazine, produced a dress that helped a woman win Style Studio’s “Sex in the City 2 contest”, kicked off Parlor’s fashion series with a successful runway show and trunk sale, received requests from boutiques to sell her dresses, wardrobe models at the Playboy mansion and received offers to dress a famous national stylist and a reality star of “The Real Housewives of Orange County.”  

Designer Danielle Pettee, Luey – Showdown’s bulldog, and guest model.

Who is the active Fashion PR person behind all of this?  None other than Danielle herself.  Since she started designing last Fall, she has made a tremendous impact through her own grass-roots marketing and PR efforts.  In addition to being a talented dress maker, she knows how to plan out and organize fashion shows and trunk sales with the help of her network of loyal industry associates, ranging from stylists and models to photographers.
Danielle Pettee’s rack of one-of-a-kind dresses.
Her latest event at Showdown in San Francisco can be added to her list of creative fashion events.  Because plans fell through for her to be in a fashion show on June 26th, she decided to throw a “Sample Sale. Get Pretty Party” for that evening.  With just a couple days of planning, she collaborated with one of her clients Anita Dah, the owner of Showdown, to reserve an area of the bar for a trunk show and fashion presentation.  Once word got out about her event, models, stylists and photographers offered to help out.  At the trunk show, Danielle had models do a live photo shoot for guests, to help showcase her collection to customers.
Guest Amy Lau wearing a Danielle Pettee dress with leather top and hand painted satin skirt.
In addition, people attending the trunk show were able to select and wear a Pettee dress as part of their own fashion photo shoot with photographer Ed Jay.  What made the trunk show especially interesting is that Danielle was easily accessible to talk about the construction and fit of her dresses and jumpers, as well as what she can custom design for clients.  As a result of the event, Danielle received new clients, made women feel beautiful by being a fashion model for the night, and pulled off another successful PR event.
Splatter painted organza dress with floral lace and netting detailing.
Pieced lace and satin top with splatter painted organza skirt.
Leather strapless dress with decorative ribbon belt.
Vintage cotton jumper with brown leather detailing and vintage gold buttons.
Beaded cashmere dress with sateen skirt.
Left, blue and purple splatter dyed denim dress with black leather detailing.  Right, halter style satin dress.
Designer Danielle Pettee with her guests.
This post originally appeared on Fashionable Fun.

Shoe In: Happy Socks Launch Party

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Happy Socks, the Swedish purveyor of exuberantly upbeat knitwear for your feet, kicks off its San Francisco invasion with a Saturday afternoon shindig at Hayes Valley boutique Azalea.

Looking for more Bay Area fashion events? Visit the SF Indie Fashion Calendar….

SF Indie Fashion News Roundup

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TGIF, folks. Here’s some stylish stuff to distract you from your duties and pepper your weekend with independent fashion fun…

- Woah nelly, there are oodles of great events going down this weekend in the Bay Area. In the fashion-related realm, there’s the Bazaar Bizarre at Maker Faire in San Mateo, the Union Design Festival (formerly Capsule) in Hayes Valley on Sunday and, we’re happy to report, Funk ‘N Trunk is back this weekend after a hiatus. Visit the SF Indie Fashion Calendar for all the details.

- 1767 Church St., the sister shop to Lower Haight boutique doe, closes on Saturday. Stop by by end-of-day tomorrow for up to 75 percent off the shop’s merch. In July, we hear the shop will become Curator, a new venture from She-Bible.

- Speaking of Church Street, merchants up and down it and 24th Street will be showing off their wares and offering tons of sales this weekend as part of the 2nd Annual Noe Valley Sidewalk Sale.

- Pacific Heights trio of Heidi Says shops will be having a trio of trunk shows tomorrow. Stop by any of the three locations for 20 percent off collections by Gorjana, Kathy Kamei and Gypsy 05.

- Craziness at Artificial Flavor: Guys’ jackets that once went for $200+ are now $20 a piece. Sale ends tomorrow.

- Head to Fort Mason this weekend to get in on two huge sales. Both The Warehouse Sale for premium denim and the Gear Up ‘N Go Season 4 Sale for fitness apparel take place there this weekend.

- A “private” sale is on at Elizabeth Charles. Use the discount code PRESALE when shopping online or mention the presale email in the store to get 30 percent off spring and summer collections.

- Daily Candy reports a Mike & Chris blowout sale happening tomorrow in San Francisco. We are most intrigued.

- We had a great time viewing the latest collection from Zoe Bikini last night at the Bella Forever show. Stay tuned for a video and some pics from that event to appear here soon.

- A bunch of new shops are opening soon, on land and online. Keep your peepers peeled for word about launch parties and newness from Ibiss, Covet and AliceAndIsa.com.

- Fans of BRAVO’s The Fashion Show: You can meet designer Andrew Christian this weekend and see a fashion show of his men’s underwear collection during his upcoming San Francisco appearances.

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