May 25, 2015

Sip & Sale: Mission Closet Party at Dema

Join Elisabeth of San Francisco style blog Mission Closet on Wednesday night at Dema for bubbly 25 percent off the entire store, known for locally-designed dresses in fun, feminine prints.

If you plan to go, email Elisabeth to RSVP at mission closet (at) gmail (dot) com.

A Chat with Fashionistette

One of the great things about blogging is the fact that you meet a lot of great people. I met Pamela at one of the fashion blogging events and I instantly fell in love with the clothing brands she is caring at her online store. I’ve wanted to interview her since then and we finally found some time to chat. Pamela was also so generous and offered extra special discounts for Moda Epidemic readers. Just go on her website and enter Chic30 on the check out page for EXTRA 30% off!

Pamela is the founder of Fashionistette, the Bay Area-based online clothing store that carries contemporary brands like Black Halo, Genetic Denim, Cynthia Vincent, Tracy Reese, Rory Beca and more.

To date, Fashionistette has had great success with its latest fashions, including: evening and casual dresses, jeans, tops, tunics and more.

“I decided to go online because it is so exciting to reach more people. With the growth of bloggers, social media and online fashion communities I was able to market my business online and reach a bigger audience”, says Pamela.

Also, more than almost anywhere else, the Bay Area consumers value contemporary, sophisticated and affordable clothing and that is what Fashionisttete is all about.

1. I know your background is in retail. What made you decide to start your own business and go online?

I’ve always wanted to start my own business. After working for traditional retailers for over 20 years in planning and buying I decided to go online to reach more people. I’ve always wanted to open my own online boutique that would carry unique, fashion forward brands easily accessible for everyone online. I wanted to respond to the customer demand for shopping online for one of the kind pieces. It is undeniable that online shopping has been increasing tremendously over the past couple years and it has been overshadowing traditional ways of shopping for clothing. With the growth of bloggers, social media and online fashion communities I was able to market my business online and reach a bigger audience.

2. How would you describe your client’s style?

The Fashionistette customer is 25-45, mostly educated professional. The merchandise I carry is contemporary, casual and chic. The Fashionistette client shops for brands like Rory Beca, Twelfth Street and Nation Ltd Tees.

4. How does your buying process look like?

I buy from established California designers mostly in Los Angeles. I bring in new merchandise each month and select the best pieces offered for each delivery carrying and assortment of tops, dresses and denim.

5. Is Fashionistette a reflection of your personal style?

Yes, the merchandise I carry is a reflection of my personal style. It’s fashionable, feminine and fun. The fabric and tailoring are high quality with unique details and fabrics.

6. If you had to wear one thing for the rest of your life what would that be?

Genetic Denim Dark Skinny Jeans, a stylish Nation Ltd Burnout Tee untucked and a pair of cool, stand out shoes like Cynthia Vincent Luella Wedges or my new sky high peep toe clogs. My new favorite pieces this season are from Generra, the Stone Trenchcoat and Charcoal Stripe Dolman Sleeve T-Shirt Dress.

7. Fashionistette carries only new merchandise, have you ever thought about adding some vintage pieces as well?

Yes, I would like to bring in vintage to pair with new merchandise to give my customers styling ideas.

8. Skinny jeans or Boyfriend jeans?

Skinny Jeans

This post originally appeared on Moda Epidemic

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SF Indie Fashion News Roundup: Hambone Designs, Oxenrose Blow Out Class, Marie Denee Launch and more…


Sun+late August+Friday=we don’t wanna work no more. In other news….

Streetsblog San Francisco alerts us to local bike bag maker Hambone Designs, and we like what we see (and not just because they named one of the stylish bike utility bags The Balzac, pictured).

The Renegade Craft Fair is now taking applications from designers for its San Francisco holiday event.

Marie Denee of The Curvy Fashionista fame will launch an online boutique for plus-size style-seekers this fall. We applaud this. There is a serious drought of great plus size fashion in this world and what is out there is often hard for shoppers to find. And besides, style has nothing to do with size. Like you needed us to tell you that. The launch is currently slated for Sept. 9.

New York, we hate you. Sniff.*

Dude, it’s time you learned how to blow yourself.** For that, go to Oxenrose in Hayes Valley on Sept. 24 for the salon’s first blow-dry class. It’s $75, but you can use half of that towards the purchase of products to help you keep you reproduce the ‘do at home. Email ashley (at) oxenrose (dot) come to sign up.

Local jewelry designer John S. Brana gets a show at Bloomies.

Crafty people, hear this: You can now obtain the entire box set of Craft Magazine for $75 (reg. $150) when you use the coupon code CRAFTSUB at checkout.

Project TransAction has launched a line of handmade leather dog collars (available at Jeffrey’s Natural Pet Foods) and is currently have a 20 percent off online sale on all leather goods.

Crossroads Trading Company got in touch to remind us that a back-to-school wardrobe doesn’t have to cost your schoolbooks’ weight in gold. Buy, sell, trade. You know the deal.

We are quite intrigued by the Noe Valley blog’s news that Green 11 may be opening up another shop in San Francisco. We love the idea behind the company, which allows you to bring your own containers to fill up on eco-friendly cleaning supplies and beauty products.

If you love Moxsie as much as we do, you’ll want to sign up for the site’s newsletter. It means an additional 10 percent off your next purchase of $50 or more.

Acrimony has a new look.

*Really, we are just sickened with jealousy. Someone please record this and send us a vid. We’ll do something nice for you.

**Typically on Fridays, we momentarily regress into 12-year-olds.

All Tomorrow’s Trunk Shows: Form and Fauna




Looking for more fashion events in San Francisco? It’s okay to admit it. Check out the SF Indie Fashion Calendar….

Fun One: Indie Industries 1 Year Party


Tomorrow night, may we gently suggest that you consider hitting the beach. And when we say beach, we mean North Beach. The location? Indie Industries. The why? Because the cozy milk carton of a space is celebrating one year in The City, as well as a new art show featuring the work of Matt Atkins, Jason Raish and the guys of Hella More Funner (creators of the raddest – not to mention only – sleeping bag art we’ve ever seen).

Show up on the early side, and you might be lucky enough to scoop up one of the swag bags designated for the party’s first 25 guests. Whatever time you arrive, you’ll be gifted with sangria, a $10 rack and a buy-one, get-the-second-for-50-percent-off sale on everything in the store. Gift cards for $50 will be handed out randomly throughout the evening, and anyone who RSVPs in advance via Going will receive a $10 gift coupon emailed after the show.

Looking for more San Francisco fashion events? Behold, the SF Indie Fashion Calendar….