May 24, 2013

Sun Fun: Paolo Loves to Shop Sunnies of the Month Club

Paola Loves to Shop Tortoise Shell Status Frame Wayfarers, $25

There are some monthly visitors we’d rather do without, but one we can oh-so appreciate recently popped up on our radar: the new Paola Loves to Shop Sunnies of the Month Club. Shell out a $7 monthly subscription, and you’ll receive a new pair of shades from the San Francisco online retailer every 30 days.

You can sign up for a three-, six- or ninth-month subscription and choose from four style categories to help Paola’s peeps pick inexpensive shades you’ll love to wear. Select The Celebrity for star-inspired style, Geek Chic for happily nerdy frames, The Classics for styles such as Wayfarers and Aviators or Wayfarers All the Way for a new pick in the classic shape every month. Want a little bit of everything? A Surprise Me option promises to keep you stocked with new and different styles.

We think this would make a worthy gift for a fashion-obsessed pal, not to mention a style-savvy solution for those of us who, ahem, can’t seem to keep our shades from getting scratched-lost-cracked-dropped and sat-on at every turn.

More San Francisco fashion news

We Came, We Saw, We Shopped: Indie Mart

A glorious mélange of independent fashion, arts and crafts, home decor, wood work (and don’t forget the alcohol) can be found at Indie Mart. We went to check out what the ‘mart had to offer us in the way of fashion this past Sunday on Wisconsin Street. A look at a few of the vendors we encountered along the way: [Read more...]

Good Looks: A Shorts Story at Sutro Baths

What more does a girl need to enjoy summer than a cute tee, cut-offs and a pair of shades? You’ll find all three from San Francisco sources in this summer style shoot.

Shot by Marcie Franich at the Sutro Baths, this super-casual take on everyday summer staples features a t-shirt by local label Turk + Taylor, jean shorts made by the model’s sister, Meagan Ruiz, and sunglasses by Paolo Loves to Shop.

Like what you see? SF Indie Fashion readers can save 20 percent at Paolo Loves to Shop with the discount code sfindie.

Credits: photography courtesy Marcie Franich; model, Michelle Ruiz.