Our very-visual, (almost) chatter-free snap judgment of the day: a sneak peek at the new Helena de Natalio Giselle XL metallic clutch in black and platinum leather with removable chain strap, $154, available fall 2010.
When local designer Amy Mautz, owner of recently-opened Conifer boutique in Cow Hollow, tells us she’s creating for the urban girl with a soft spot for country living, we know we’re talking to a girl after our own hearts – not to mention someone who has just the kind of versatile pieces ready for a fashion gathering one night and drive to Bodega Bay the next.
“I’m always thinking about what I would wear and, as an extension, what 20- to 40-somethings that live in the city but love the country would want to wear,” says Mautz.
The longtime Built By Wendy alum’s latest ($74-$194) ranges from a retro-minded butterfly blouse and easy-going drawstring skirt to a short, flirty gold linen skirt and demure puff-sleeve blouse.
“I am typically inspired by vintage images and styles. Lately I have been in love with old 70’s pictures and designs. However, I want the pieces to feel updated and fresh. I have a soft spot for fine fabrics and details that make the silhouettes feel new,” she tells us.
Each piece save the butterfly top, due to arrive in the coming weeks, is currently available at Conifer, where you’ll find labels such as Built By Wendy and Organic by John Patrick hanging from the racks.
A great time to check out Mautz’s designs for yourself: today and tomorrow, when all clothing, jewelry and accessories are 20 percent off.
Photography by John Michaels; hair and makeup by Hilary Sutherland