A major trend in independent brands these days: pre-ordering. Traditionally speaking, fashion is something most consumers purchase long after it’s been conceived of by the designer, shown on the runway, then produced and shipped to retail outlets. These days independent brands are trying a different tactic
Into the world of members-only online sample sales comes a fresh idea from Bay Area-based company Moxsie, an online retailer that sells independent apparel and accessories brands for men and women. Instead of offering past season merchandise at a discount, the Moxsie First shopping site launched earlier this week allows indie fashion fans to pre-order collections from independent labels.
Don’t you love it when you feel like you’ve got it made? In that spirit, we’ve got all eyes on a certain local jewelry designer for the latest in our ongoing San Francisco Style Series. For this original photo shoot (you won’t see it anywhere other than SF Indie Fashion), photographer and stylist Erin Haight dolled up model Samara in bling from designers Abigail Rivamonte and Debbie Sheen’s Made Jewelry.
You can be ladylike and still get your kicks. Here’s how: tonight at 111 Minna, the lovely women of Ladylike (sister co. to Fatlace) are throwing a soiree that’s one part networking event for independent Bay Area retailers, designers, fashion bloggers, industry insiders and like-minded folks, one part release party for the label’s new hoodie collaboration project with Oakland-based Adapt Clothing and one part sheer excuse to party.
Independent fashion news from San Francisco