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Runway Recap: Fashion on the Square

August 15, 2012 By Ilana Winter Leave a Comment

San Francisco designer Joseph Domingo (left) was honored for his work during Fashion on the Square.

San Francisco’s fashion community gathered to celebrate the 8th Annual Fashion on the Square this past Sunday at the Intercontinental Hotel. Radio personality Sterling James (dressed in Cari Borja) emceed the celebration of local designers and clothing companies based in the Bay Area, including Regan Heath, Jonathan Cheung, Jaevon Marshall, Keneuoe, Dark Garden, Old Navy, Banana Republic, Apple Bottoms, Charmosa, Troop, Randy Rowden, and Joseph Domingo. From children’s wear to hand-painted swimwear, the event showcased a little bit of everything.

Local designs dominated the event and ranged from Dark Garden corsetry to Keneuoe’s modern silhouettes and Regan Heath’s romantic bohemian ensembles resembling Huckleberry Finn mixed with dandyism. The highlight was the latest collection from Joseph Domingo, honored during the event as 2012 Designer of the Year. Domingo transformed the runway into a glamorous red carpet that the models strutted down in beautifully embellished gowns and finely tailored suits.

Throughout, audience was entertained from start to finish as the show upped the ante by injecting a variety of performing arts into the evening. One of the child models charmed the crowd with her enthusiastic reciting of Mary Williamson’s famous poem “Our Deepest Fear.” Just after intermission, Precision Dance surprised onlookers by entering the runway as if they were models before busting out an intense modern dance performance. Towards the end, a true hybrid of the arts dubbed “composed fashion,” took place as a string quartet set the mood for Dark Garden models in the local label’s intricate corsetry not simply to walk, but to perform their way down the runway.

Check out our photos from the evening:

More San Francisco fashion shows…

Photography by Jennymay Villarete for SF Indie Fashion

Filed Under: Handmade, Indie Fashion, Local designers, Men, San Francisco Fashion News, San Francisco Fashion Shows, shoes Tagged With: Apple Bottoms, Banana Republic, cari borja, Charmosa, composed fashion, DSW, fashion on the square, fashion show, Jaevon Marshall, Jonathan Chung, joseph domingo, Keneuoe, Local designers, models, Old Navy, Oxford Way, Perception Dance, Randy Rowden, Regan Heath, runway, san francisco fashion event, san francisco fashion show, sfsu, Sterling James, Troop

Glammed up at the “Get Pretty Party”

July 5, 2010 By MichelleGates Leave a Comment

Within the last two months, fashion designer Danielle Pettee has had her Spring 2010 collection headline the Charity Fashion Show, had one of her dresses published in Helium Magazine, produced a dress that helped a woman win Style Studio’s “Sex in the City 2 contest”, kicked off Parlor’s fashion series with a successful runway show and trunk sale, received requests from boutiques to sell her dresses, wardrobe models at the Playboy mansion and received offers to dress a famous national stylist and a reality star of “The Real Housewives of Orange County.”

Designer Danielle Pettee, Luey – Showdown’s bulldog, and guest model.

Who is the active Fashion PR person behind all of this? None other than Danielle herself. Since she started designing last Fall, she has made a tremendous impact through her own grass-roots marketing and PR efforts. In addition to being a talented dress maker, she knows how to plan out and organize fashion shows and trunk sales with the help of her network of loyal industry associates, ranging from stylists and models to photographers.

Danielle Pettee’s rack of one-of-a-kind dresses.

Her latest event at Showdown in San Francisco can be added to her list of creative fashion events. Because plans fell through for her to be in a fashion show on June 26th, she decided to throw a “Sample Sale. Get Pretty Party” for that evening. With just a couple days of planning, she collaborated with one of her clients Anita Dah, the owner of Showdown, to reserve an area of the bar for a trunk show and fashion presentation. Once word got out about her event, models, stylists and photographers offered to help out. At the trunk show, Danielle had models do a live photo shoot for guests, to help showcase her collection to customers.

Guest Amy Lau wearing a Danielle Pettee dress with leather top and hand painted satin skirt.

In addition, people attending the trunk show were able to select and wear a Pettee dress as part of their own fashion photo shoot with photographer Ed Jay. What made the trunk show especially interesting is that Danielle was easily accessible to talk about the construction and fit of her dresses and jumpers, as well as what she can custom design for clients. As a result of the event, Danielle received new clients, made women feel beautiful by being a fashion model for the night, and pulled off another successful PR event.