
iPhones may have been the evening's most popular accessory, especially among those in the front row.
Silicon Valley store Bossini of Santa Clara‘s sold-out fashion show at San Francisco’s Regency Center drew over 400 Bay Area fashion fans, designers, bloggers, industry players and a slew of photographers out to view apparel by Versace, Mugler and others to raise funds for Breast Cancer Action.
“We are showing some never-before-seen pieces from Lady Gaga favorite, Mugler, and Versace, their past year’s 2012 collections. People have flown in from all over the U.S. and even London to see this show,” explained event producer and Melange Production CEO Nick Navarro, as he escorted groups of Versace-clad women to their seats.
From the beginning the event, which counted Versace and Mugler executives among its guests, Bossini teamed up with t.used Versace, Mugler, Zanella, Gimo’s, TORRAS and Eton raise money for and celebrate the launch of their new collections of luxury womenswear.
Models walked the runway, first in casual daytime looks. Evening apparel followed. Among the evening’s most successful looks were print dresses from the Versace Spring/Summer 2012 Collection. After the show, DJ River kept the party going until late into the night, as lingerers enjoyed bites of desserts and mingled with photographers snapping shots of fashionable attendees.
Below, more pics from the runway:
Photography by Briana Tovey (images 1-6) & Wayne Serrano (remaining images)




















