A Chat with Colleen Mauer

Colleen-Mauer-NecklaceWith the wide-reaching appeal of her silver and gold jewelry’s textured organic forms and careful craftsmanship, it’s no surprise to us that San Francisco designer Colleen Mauer has amassed quite the local fan base since launching her company in 2005. A commitment to staying small and locally-made means you won’t find Mauer’s work in more than a handful of Bay Area boutiques, but that hasn’t stopped the 30-year-old designer from garnering attention. Voted best local designer of 2009 during the San Francisco Bay Guardian’s most recent reader’s poll and an in-house designer at Bernal Heights gallery and work space Secession Art + Design, Mauer impresses with pieces that bypass trends in favor of streamlined shapes in versatile, layered combinations.

We visited Mauer recently in her studio, where she crafts one-of-a-kind silver and gold necklaces, rings, earrings and bracelets by hand. Read on for an excerpt from our conversation to learn more about her design process, her favorite way to travel and the best gift she’s ever gotten.

So what’s your daily routine like? How much do you work?

Basically, I’m here pretty religiously six days a week, and I’m like anyone else who goes to their regular job. I get up in the morning and I come here. The earlier, the better.

How early is early?

This morning, I got here at 8 a.m. I’m usually not here before 8, but I’m up at 6:30 or 7 a.m. I pretty much put in a 10 hour day everyday, but it’s not uncommon to do like a 12 or 14 hour day without even thinking about it.

We always love asking about people’s work habits, because sometimes we think there’s this misconception about how much time artists and designers have to spend working to be successful. It takes a lot of time!

It’s diligence. I mean just putting in the time and the effort I feel like is really what allows an artist to make it a career, you know, where they’re not just dabbling in different mediums and fluttering around. They’re actually thinking as an entrepreneur, like anyone else with a small business, I mean, we’re business people, too, though not by training, most of us. I mean, I have zero background in business, but it’s something you kind of learn as you go.

So in your average 10-hour day, how many pieces do you normally produce?

I do small groups of production, so say I’m having a high production day, I might do like five rings and five pairs of earrings. On a really heavy production week, like last week was insane, I made 50 pieces. I also have an apprentice that will come in and help me a little bit. I like to listen to music and kind of zone out and focus so in that 10 hours I am getting as much done as I can.

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One thing that’s always struck us about your work is its consistency. You don’t launch “new collections” with themes or certain stones or anything like that. So in lieu of that, how does your work evolve? How is it different now than when you started out in 2005?

For me it’s always like layering and adding more or simplifying. Some of the designs I’ve done have take a lot of iteration.

So how do you come up with new designs? Are you constantly building on and tweaking existing pieces?

Exactly, it’s so much about iteration and evolution. I think my first earring made out of metal was like a simple hoop. And then these organic shapes actually happen. Literally, I was working with metal one day, making the perfect circle and while the piece was still soft – after you heat it, before you hammer it, it’s actually really soft – I dropped it on the ground. The way it bent was so beautiful and perfect and organic, so things like that will happen.

What’s the process like for creating each piece?

I start with wire, so each piece, every component of each piece is cut, is filed, and then it’s prepared for the heat. After that I use the torch to essentially solder or fuse the metal, and then you have to do the whole finishing phase, which requires putting things in the tumbler and getting all the fire scale off the object and making it really beautiful and shiny.

Continue reading the interview with Colleen….

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Chatting It Up with UsTrendy

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When we heard the founders of the online fashion community UsTrendy had relocated the company to the Bay Area this year, we immediately wanted to learn more about the social networking-driven site’s offerings for emerging and independent designers and their fans.

The site allows allows users to review, rate and purchase art, apparel and accessories by artists, independent clothing and accessories designers and rate models who create profiles on the site. Each season, UsTrendy produces select items of clothing and accessories that have received top rankings from site users. Top-rated designs such as the look shown here by annyshka can also win their creators cash prizes ($100 is awarded to a winning design each week) and other perks like spots in UsTrendy fashion shows.

We caught up with UsTrendy founder Sam Sisakhti recently to ask some questions about the site and how it works. He and his team were kind enough to answer. Read on…

Can any designer sell work on UsTrendy?

Yes, anyone can sell and post on UsTrendy. We do not want to restrict or put any restrictions on who can post or sell on our site. The whole point of UsTrendy was to create an open system where the people are the judge rather than a select few. We also want to allow any designer to pursue their dreams and gain exposure to further them in their craft.

Say we want to buy an item, but have a question or special request for the designer. Can we interact with designers directly?

Yes, you can interact directly with the designers. Part of the purpose for the website is to allow consumers to directly interact with designers. We want to bring the two together. It will be beneficial to designers to hear direct, firsthand feedback from consumers, and it will be a neat treat for consumers to be able to talk directly to a designer whose clothing they wear.

How does UsTrendy use social networking to its advantage? Why, for example, would we want to follow UsTrendy on Twitter? What’s in it for us?

We want to use social networking as a way to keep in touch with our user base and update them on the exciting developments going on with UsTrendy. We also poll users and give away cash prizes to users with the best suggestions on topics that are only seen on Twitter.

But even more importantly, we use the social networking such as Twitter to connect one on one with our users and find out their likes and dislikes. For our users to connect with us on a personal level and for us to hear exactly what they are thinking. The social networking is a way for us to connect in a more peer to peer way because at end of day we are a lot like our users: people who are passionate about fashion and dedicated to helping indie designers gain exposure.

We hear UsTrendy is showcasing some of its most popular designers in a Las Vegas fashion show early next year. What’s the event all about?

At UsTrendy we are trying to create as many opportunities for designers as possible whether it be production, cash funding, education, etc. So knowing first hand that many designers dream of one day having their own runway show in a major fashion week, we have partnered with Vegas Fashion week and will giving the winning UsTrendy designer their own runway show in one of the biggest fashion weeks in the country. Through the show they can gain exposure to major retailers and buyers and make a big step forward in their career. We have been blown away with the excitement among the designers on our site regarding this competition.

How many designers are currently selling their work on UsTrendy?

We have over 7,000 designers on the site (this number is growing rapidly) and about a third of them are selling their work on the site. The remaining two thirds  are using the site to gain exposure, enter into contests, gain customer feedback, gain funding and gain production.

The company recently relocated to the San Francisco Bay Area. Will we find UsTrendy at any upcoming local events?

Yes, we recently moved to Bay Area and we are looking not only to attend local events, but we want to help and support designers locally through some specific Bay Area competitions and contests geared towards the Bay Area Design community.

And one more question after the jump….

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fiftyseven-thirtythree on Fashion, Prop 8 and Going MacGuyver

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How many fashion designers do you know who can win a silver medal in the Olympics and jerry-rig a broken-down car with a paperclip? Well, now you know at least one: James Dawson.

Along with Loretta Nguyen, the designer is one-half of Oakland-based fiftyseven-thirtythree. Best known for their line of hand-stenciled t-shirts and hoodies for men and women, Dawson and Nguyen recently celebrated their 2nd anniversary in the Bay Area independent fashion biz.

We caught up with Dawson to chat about the label, fighting Prop 8, where to score Congee in the East Bay and the designer’s own storied past.

Who is fiftyseven-thirtythree?

Well, mainly it’s James Dawson and Loretta Nguyen. We started it about two years ago out of our warehouse in East Oakland. We print at the Hiero Imperium (hieroglyphics) warehouse, which is also in East Oakland. We’ve expanded a bit, so we have a small, highly-trained and extremely dangerous, badass staff now that includes May, Moy and Narisa.

Of what design or designs are you most proud to have associated with your label?

That’s hard to say. Sometimes the things I like best don’t fly. We do a Stand up against (h)8 shirt and donate the money to Courage Campaign. We’re pretty proud of that because it’s helping to affect change. We’re very opposed to Prop 8. The Japanese Schoolgirl hoodie is one of our favorites. It’s super labor intensive and sometimes when you work really hard on something, you develop a stronger connection to it. Personally my favorite is the Lincoln Selleck tee, which everybody said would fail, because who wants a shirt with Tom Selleck and Abe Lincoln? Apparently lots of people!!!! HAHA, I win, fuckin’ haters.

Tell us why Anna May Wong is a badass chick we should all know and love.

Just wikipedia her. I wouldn’t know where to begin. She was the first Asian American to be in Hollywood films. That doesn’t seem so important now, but this started almost 90 years ago. This country still had miscegenation laws back then. She did so many things that they said couldn’t be done. She was a total rebel, but a very refined and elegant rebel.

In the two years since you launched your business, what has been the greatest challenge you’ve faced in getting your work out to the people?

Just time and staff. You can only do so much in a day. One recurring problem is this: we choose to use only domestically made, sweatshop free apparel. That is much harder than it sounds. There are a much more limited number of producers and manufacturers in this country. Also the cost is much greater. It’s a choice we made a long time ago, and we have stuck to it. I know no work place is perfect or without flaw, but the factories here are regulated to a much higher degree. Also workers have more recourse here if there are practices taking place that are unfair or unsafe.

You’re a proud Oakland-based label. If we had a Saturday afternoon to spend in the E.B., where would you send us?

Cam Huong on International, great Vietnamese sandwiches. Lo Coco’s for Italian on Piedmont Ave – you could order nothing and just eat the bread. It’s that good. Gum Ko in Chinatown has some badass Congee. See, I just work all the time, and when I’m not working, I eat or sleep, so I have no good leisure activities to recommend. Just restaurants.

Tell us something most people are surprised to learn about you.

In 1988, I won a silver medal in men’s badminton at the Seoul Olympics. Also, once my car broke down on the 5th street on-ramp, and I fixed it with a paper clip!!! How fuckin’ Mcgyver is THAT?

Where can we buy fiftyseven-thirtythree?

  • RAG in Hayes Valley
  • Secession Art Gallery & Design, Mission Statement, Fabric8 in the Mission
  • 440 Brannan in SoMa
  • Indie Industries in North Beach
  • Paragraph in the Sunset
  • Trunk in the Lower Haight
  • Thegiantpeach.com
  • fiftyseven-thirtythree.com
  • Planet Claire, Vancouver BC
  • The Revue Boutique, West Chester PA
  • Anonymous Venice, Venice, CA
  • Rumors, Richmond, VA
  • Dolce Moda, Royal Oaks, Michigan
  • Fusion Home Fashion, Plano, TX
  • Fawn, Park City Utah
  • Sarah Jane and Co., Sacramento
  • Just Tees, New Zealand
  • Jamarico, Zurich
  • Sanctuary Curio, Edmonton, Canada

What’s next for fiftyseven-thirtythree?

Designing, we’re always designing. Probably only 30 percent of what we design never gets made. Other than that, you know, it’s where the day takes you.

Keep up with fiftyseven-fiftythree by perusing the label’s web site, befriending the designers on Facebook, checking them out on MySpace or exploring their latest designs on etsy.

Chattin’ with Pretty Little Thing’s Lirany Vasquez

liranyvasquezYesterday, we caught up with Pretty Little Thing designer Lirany Vasquez during the Shop for Breast Cancer event at Vanity Beauty Lounge in downtown San Francisco’s Embarcadero Center for a quick chat about her latest collection, Concrete Jungle. Read on for snippets from our talk:

Tell us what’s new and different about your Concrete Jungle collection:

It’s a lot more statement. My signature line is charm-inspired. Whimsical charms with a feminine and unexpected twist. [Concrete Jungle] is more statement, chunkier, longer pieces and mixed metals, silver, Rhodium, crystals. The mixture of the toughness of darker metals and prettier sparkly crystals is kind of what my line is known for: girlie with a twist.

Ooh, what’s up with that bold lion-themed necklace?

I call it disco safari. It’s vintage-inspired, something I could picture Bianca Jagger wearing in the 70′s….I love to work animals and those sorts of themes into the jewelry.

You’re based in New York, but your parents relocated to the Bay Area when you were in college and now you’re out here four or five months out of the year. What keeps you coming back to the Bay Area, other than family, of course?

I just fell in love with the City and the vibe. I love BART. That’s like freedom to me. The hills [here] freak me out….[Coming here means] getting a bit of a different inspiration. New York is one vibe and feel. It’s nice to have a change of pace.

What are some of your favorite SF spots?

Dolores Park. I love Dolores Park. And what’s that beach where you can see the bridge and…

Crissy Field?

Yes! That’s it.

To learn more about Pretty Little Thing, check out the web site, keep up with Lirany’s news on her blog or visit SF Indie Fashion on Facebook for a few more pics from this event.