An Indie Take on Private Online Sales: Moxsie First

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Into the world of members-only online sample sales comes a fresh idea from Bay Area-based company Moxsie, an online retailer that sells independent apparel and accessories brands for men and women. Instead of offering past season merchandise at a discount, the Moxsie First shopping site launched earlier this week allows indie fashion fans to pre-order collections from independent labels.

Sure, you’re not going to find super cheap bargains on merchandise, as the apparel and accessories sold through Moxsie First haven’t even arrived in stores yet, but the new feature means diehard independent fashion fans can scoop up items such as the polka dot romper by New York-based Dolce Vita shown above before anyone else has a chance to purchase it. Judging by items featured during the debut week of the site, you’ll typically have to wait four or five weeks from the time of purchase before you’ll receive merch.

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Snap Judgment: New Stymie Tees

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Our very-visual, almost chatter-free snap judgment of the day: Stymie Apparel E to V shirt, $45. For an explanation of how Stymie revamps typeface to create its original designs, peep our previous missive on the local design duo.

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Snap Judgment: Momoca

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Our very-visual, chatter-free snap judgment of the day: Berkeley-based label Momoca.

Fall in Line: Marching (R)evolution Fashion Show

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Tonight at 19:00, the doors will open on an event we’ll happily salute: Marching (R)evolution, a military-inspired fashion show featuring the work of local designers Carly Mikkelsen and Jasmin Jian.

With hair and make-up by stylists from The San Francisco Institute of Esthetics & Cosmetology, electro funk band Elle Nino performing live and DJ TV Wonder on the decks, the free-to-attend evening organized and sponsored by City College of San Francisco fashion students puts the focus on men’s and women’s apparel born of a war zone aesthetic, but adapted for everyday wear.

There’s also a much simpler impetus for the Monday night fashion break. Says the event director Daphne Clarke, “We are pretty much throwing a party, because we love to party.”

And, in our book at least, that’s something worth fighting for.

Marching (R)evolution: doors open at 7 p.m., fashion show at 8 p.m. at Horatius, 350 Kansas St., SF, www.horatius.com. For reserved seats, email marchingrevolution (at) yahoo (dot) com.

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Good Looks: Park Life with Versa

For our latest installment of the San Francisco Style Series, we ventured into Golden Gate Park with pieces from Versa Jewelry, launched in 2008 by local designer Caitlin Clarke. In a dress designed and sewn by budding San Francisco stylist Emma Alchimisti, model Lucy goes barefoot in cocktail attire accented with bold Versa pieces in brass, stone and blue velvet.

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Shown here: brass bangles,$24, brass chain X cuff, $46, and blue velvet and stone necklace, $88, by Versa;  dress by Emma Alchimisti.

Credits: photographer, Taylor Buckman; model, Lucy Flores; styling, Emma Alchimisti.

More in the San Francisco style series….