May 19, 2013

The Do List: SF Fashion Events Jan. 30-Feb. 5

Three things I generally can’t get enough of: retro-inspired fashion, deals on local designers and getting seriously geeky about blogging. Good thing there’s a little of each one on the horizon this week. The 2nd annual Lesley Evers Studio Sample Sale in Berkeley means a chance to save up to 80 percent on the designer’s v. cute printed dresses, skirts and tops. In San Francisco, I’ll be speaking at Thursday’s FIDM fashion blogging event with Fashionista Lab, Calivintage, FashionablyAshley and iFabbo. Last but not least, Friday’s Girl Power Hour brings a chance to network and unwind at the same time.

See you out and about!

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Style + Tech: iFabbo Blogger Network Embraces CMP.LY

You may very well start seeing little badges like these pop up on your favorite style blogs in the near future. What are they? Compliance badges from CMP.LY, which aims to make fashion and beauty blogger and social content more transparent through a new partnership with San Francisco-based blogger network iFabbo.

So what’s it to you? Well, for blog readers, it means that there may soon be a more standardized system for defining the relationship between bloggers and the products and companies they cover. For bloggers, the badge system is an easy way to stamp your posts and stay in compliance with FTC regulations surrounding paid or sponsored content.

While many bloggers already dutifully mark their posts with messages to readers that mention when they’ve received products, services or payment, this system may make the process faster, and it can also be easily shared via a short link added to tweets, Facebook and other social communications.

Of course, whether these badges become quick visual cues to readers, much like the Creative Commons copyright icons are to many consumers of online media these days, depends on how widespread the adoption is, which, in turn, depends to a certain degree on how many bloggers decide to actually comply with existing disclosure policies.

Not sure what the FTC rules for bloggers actually are? You can delve into them here. Also, iFabbo (International Fashion and Beauty Bloggers Organization) plans to offer educational webinars to its members. You can apply to join the group here.

More San Francisco fashion and technology….

Win a Pass to Thursday’s Sold Out SF Fashion + Tech

We like anything at the intersection of fashion and technology. You like passes to sold out San Francisco style events. Let’s converge. Or collab. Or mind-meld. Whatevs. Here’s the deal: we’re giving away one (single) pass to Thursday’s SF Fashion + Tech event featuring peeps from ModCloth, Google, Betabrand, Sneakpeeq, iFabbo and more. Want it?

We’ll choose one winner at random tomorrow (Wednesday). To enter:

Why all the hype? Fashion and technology are colliding like never before, and we Bay Area-ites are sitting right in the middle of the action. No wonder the event completely sold out less than a week after ticket sales went live. Thursday’s event puts a spotlight on that idea with a panel featuring some of the most interesting fashion-meets-tech business minds out there. We’re super curious to hear what they’ll have to say during the panel discussion (moderated by SF Indie Fashion’s Lorraine). Demos, startups and things to eat and drink are also part of the evening.

More San Francisco fashion and tech news

Image courtesy Mike Licht of Notions Capital