May 19, 2013

San Francisco Fashion Week

San Francisco Fashion and Merchant Alliance put together a great two day Fashion extravaganza. I had a pleasure to attend and support one of my friends Pamela with Fashionistette. I’d like to congratulate SFFAMA for choosing a fabulous venue. I have never heard of Vitamin Water Social Club and I have to say it’s a really fun place.

Right before the show with Fashionistette Pamela:

Me and a really cool Vitamin Water Wall.
I’m wearing hear a ZARA dress.

Me and Fabulous Siv with JCrewholics

And finally some fashion…

Photography: Doug Birnbaum

This post originally appeared on Moda Epidemic

“Fashion Fights AIDS” Fashion Show Fundraiser this Friday

Fashion Fights AIDS: AIDS Walk 2010 Benefit Fashion Show is kicking off the annual AIDS Walk San Francisco weekend with a stylish fundraiser, with all proceeds going to the San Francisco AIDS Foundation.  Occurring on Friday, July 16, 2010 at the Horizon Restaurant and Lounge, an amazing line-up of local designers, models, stylists and fashion event producers have collaborated to raise money and help bring awareness to the fight against AIDS.  This event is a prelude to the AIDS Walk San Francisco, happening on July 18, 2010 at Golden Gate Park.

Since its inception, AIDS Walk San Francisco (AWSF) has raised more than $74 million for the San Francisco AIDS Foundation and dozens of other Bay Area HIV/AIDS service organizations.  AWSF was founded in 1987 by Craig R. Miller and his organization of activists, MZA Events.  Miller is the originator of the AIDS Walk fundraising model, which has raised more than $350 million for leading AIDS charities nationwide.  The world’s first AIDS Walk was created in Los Angeles in 1985 and expanded within a couple years to New York and San Francisco.  The event has become a Bay Area institution, bringing together tens of thousands of participant fundraisers and volunteers; hundreds of corporate, community, and friends and family teams; and hundreds and thousands of donors from the Bay Area and across the country.  The event benefits the San Francisco AIDS Foundation and more than 60 other Bay Area AIDS service organizations.  It’s successful annual turnout demonstrates the community’s enthusiastic support for the Foundation’s goals of radically reducing the number of new HIV infections and promoting the health of people living with HIV/AIDS in the Bay Area.

Everyone involved in the Fashion Fights AIDS event are donating their time and resources, allowing 100% of all event proceeds to go towards the AIDS Walk San Francisco and SF AIDS Foundation.  Participating designers include Rebel Voices Clothing, Serena Hughes Designs, Josepine Resort, Love, Danielle Pettee, Miz B by Leila Radan, Magdalena Trever, Medium Reality, Byanbe, InLush, Fashion Art 4 Humanity, G82 Designs, NK Swim, Jewelry by Christine, Jeremiah Hill, West Coast Leather, Cocoa Jeans, Fashions by Brice and Kitty Andrews Millinery.  The Fashion Show Producer Shannon Hardisty has pulled together a talented staff for the event, including Shaun McClendon of Supreme Network, Shae Lynn of VIP Socialite, Leyina Chen of Leyina Chen Productions, and Charleston Pierce of Charleston Pierce Presents.

Fashion Fights AIDS promises to be a memorable fashion runway event for a worthwhile cause.  Not only is the event showcasing local fashion industry talent, it’s most importantly making an impact by raising awareness and funds for the fight against AIDS.

Fashion Fights Aids is taking place on Friday, July 16, 2010 at the Horizon Restaurant & Lounge, 498 Broadway in San Francisco.  Tickets are $15 pre-sale and $20 at the door.  They can be purchased online at http://fashionfightsaids.eventbrite.com.  Doors open at 8:00 PM and the fashion show starts at 9:00 PM.  For more information on AIDS Walk San Francisco, please visit their website at http://www.aidswalk.net/sanfran/eventinfo/eventinfo.html.

This post originally appeared on Fashionable Fun

Diary of an SF Girl at New York Fashion Week (Pt. 1)

michelle-fashion-week-2

In which our intrepid contributor Michelle infiltrates New York Fashion Week and lives to tell.

Day One At Bryant Park — by SF Indie Fashion Contributor Michelle Ruiz

Today I am going to see two shows at New York Fashion Week and am excited to spend all day in the tents, even with nine shows going on and only two invites! I still can’t believe I have been invited but, it just goes to show you, writing a nice article makes the right PR people think of you and, a couple of months  later, you are inside the tents at Bryant Park. I wonder who I will see.

10:30 am: I enter into the tents showing my Georges Chakra invitation on my iPhone  to the security guard. I’m let right in — hmmm easy enough.

10:35 am: I head to a folding table labeled  “Georges Chakra” in the middle of the foyer and show them my invitation for standing room.

10:39 am: I am given a white postcard with an “S” on it and shoved to wait in a long, long line. I see Tim from Project Runway talking with some designers (I can’t make out which ones) and would feel too much like a stalker to take photos, so I just watch from the line.

10:45 am: We are let into the Promenade Tent. I am standing with some other girls who are not celebrities, most likely assistants to PR people or something like that. I tell the lady usher that if a seat should become available, I would be so grateful to get one!

10:50am: Score! I’m sitting in the fifth row, section C, next to a blond girl who looks like she’s from Laguna Beach. I ask her. She is  not. She’s a writer from HollywoodLife.com named Jenn. She asks me if I see any famous people. We become friends.

11:20 am: The show starts, and I am trying to see over everyone’s heads. I have a pretty good view of the runway and think the clothes are beautiful, but more in an artsy way, not in an everyday wear kind of way.

11:25 am: I love that they list all of the names of the pieces! Brilliant so I know what they are called, and what they are made of. My favorite is “look21” Black Crepe Cocktail Dress with laser cut ruffles.

11:35 am: The show ends and everyone rushes to the runway and backstage to see the designer, but I am still with my new friend Jenn, and we walk outside the Promenade Tent to the hallway to see if we can get any pictures of famous people.

12:15 pm: Jenn invites me to be her guest at The Academy of Art University show at 3! Yay! We take a break to go outside and see all of the people walking in and out of the tents.

2:30 pm: Jenn and I are in line for one of the smaller venues simply called “The Tent.” We have seats and still have to wait in a long, long line to be let in. She is snapping photos left and right, asking me if I see any celebrities. I do not.

2:50 pm: We are let into the tent and seated in second row, section A. Great seats!

3:10 pm: The show begins, and it is far different than the Georges Chakra show. There are a lot of long coats, sweaters, grays, blues and the fabrics drape to the floor. The music is much artsier, like the kind you would hear at an art exhibit. A little distracting.

3:30 pm: The show ends, and I loose my program with all of my notes and the names of the looks. Damn. Everyone rushes out of the tent. Maybe they are going to the next show, maybe they are going to the front area to mix and mingle.

3:45 pm: We go to the bar inside the foyer and get two free cosmopolitan-type concoctions. They don’t card us. Hmmm, I have seen some 14-year-olds running around, but most are escorted by their parents.

4 pm:  I meet a writer who is not given a press pass because of her age. She’s 14. Her name is Maggie, and she writes and produces her own zine in Pennsylvania called Maggie-zine. Age-ism? Maggie feels lucky to be there after befriending Fern (creator of MBFW) last year outside the tents. She doesn’t appreciate Fern’s harsh criticism of her zine, though.

5 pm: I go to check in for the Twinkle show, and it’s packed. I am carrying my coat around because a coat check is out of the question unless you are Mena Suvari or Julia Stiles.

5:30 pm: Still waiting in line for Twinkle and can’t wait to be let in!

5:45 pm: Finally let into Twinkle and am sitting in row four, section A.

6:00 pm: The show starts on time. I love every single look that comes out, particularly look 34, the “Everglade long-sleeved dress with lace yoke in mustard.” I love that all of the models are petite and look to be in their teens.

6:20 pm: The show ends, and I head out to the foyer. I go back to my friend’s apartment and then return at 9:30 pm for the QVC Rachel Zoe  party. I haven’t been invited, but decide to go anyway.

[Photo by Michelle Ruiz]

Digital Summer

Digital-Summer-Girls-in-Tech-event-ubergizmo

Don’t Miss: Style Lounge

style-lounge-august-09-event

Head east on Friday night for the latest Style Lounge, taking place across the Bay at the Oakland Museum of California. Along with shopping from participating vendors and makeovers by the SF Institute of Esthetics and Cosmetology, the event features a 10 p.m. fashion show from designers Revelation by M.E., K. Antoinette Collection, Oaklandish, O’Lover Hats, Helena de Natalio, Mama’s Little Babies, Andrea Wysocki, Versa Jewelry, Funky and Fabulous and Hearts Desire Jewelry.

And unlike many local shopping events aimed squarely at those of us on shopping missions, this one offers plenty to entertain your less-than-fashion-obsessed cohorts (and that’s always a bonus when you’re trying to round up the troops for a Friday night adventure). Along with the fashion show and shopping components, Style Lounge also includes a kids’ zone by the Chabot Space & Science Center, eight stages of live music, film screenings, a tattoo art exhibition, cocktail and food vendors and an official after party for attendees at the Uptown Nightclub.

Be one of the first to arrive on Friday, and you’ll receive a free tote bag from Oakland Unwrapped and a copy of Ready Made magazine. For details, check out the Style Lounge Facebook fan page.

Find more upcoming fashion events on the SF Indie Fashion Calendar….