San Francisco’s fashion community gathered to celebrate the 8th Annual Fashion on the Square this past Sunday at the Intercontinental Hotel. Radio personality Sterling James (dressed in Cari Borja) emceed the celebration of local designers and clothing companies based in the Bay Area, including Regan Heath, Jonathan Cheung, Jaevon Marshall, Keneuoe, Dark Garden, Old Navy, Banana Republic, Apple Bottoms, Charmosa, Troop, Randy Rowden, and Joseph Domingo. From children’s wear to hand-painted swimwear, the event showcased a little bit of everything.
Local designs dominated the event and ranged from Dark Garden corsetry to Keneuoe’s modern silhouettes and Regan Heath’s romantic bohemian ensembles resembling Huckleberry Finn mixed with dandyism. The highlight was the latest collection from Joseph Domingo, honored during the event as 2012 Designer of the Year. Domingo transformed the runway into a glamorous red carpet that the models strutted down in beautifully embellished gowns and finely tailored suits.
Throughout, audience was entertained from start to finish as the show upped the ante by injecting a variety of performing arts into the evening. One of the child models charmed the crowd with her enthusiastic reciting of Mary Williamson’s famous poem “Our Deepest Fear.” Just after intermission, Precision Dance surprised onlookers by entering the runway as if they were models before busting out an intense modern dance performance. Towards the end, a true hybrid of the arts dubbed “composed fashion,” took place as a string quartet set the mood for Dark Garden models in the local label’s intricate corsetry not simply to walk, but to perform their way down the runway.
Check out our photos from the evening:
Photography by Jennymay Villarete for SF Indie Fashion