September 1, 2014

Runway Recap: Fashion on the Square

San Francisco designer Joseph Domingo (left) was honored for his work during Fashion on the Square.

San Francisco’s fashion community gathered to celebrate the 8th Annual Fashion on the Square this past Sunday at the Intercontinental Hotel. Radio personality Sterling James (dressed in Cari Borja) emceed the celebration of local designers and clothing companies based in the Bay Area, including Regan Heath, Jonathan Cheung, Jaevon MarshallKeneuoe, Dark Garden, Old Navy, Banana Republic, Apple Bottoms, Charmosa, Troop, Randy Rowden, and Joseph Domingo. From children’s wear to hand-painted swimwear, the event showcased a little bit of everything.

Local designs dominated the event and ranged from Dark Garden corsetry to Keneuoe’s modern silhouettes and Regan Heath’s romantic bohemian ensembles resembling Huckleberry Finn mixed with dandyism. The highlight was the latest collection from Joseph Domingo, honored during the event as 2012 Designer of the Year. Domingo transformed the runway into a glamorous red carpet that the models strutted down in beautifully embellished gowns and finely tailored suits.

Throughout, audience was entertained from start to finish as the show upped the ante by injecting a variety of performing arts into the evening.  One of the child models charmed the crowd with her enthusiastic reciting of Mary Williamson’s famous poem “Our Deepest Fear.” Just after intermission, Precision Dance surprised onlookers by entering the runway as if they were models before busting out an intense modern dance performance. Towards the end, a true hybrid of the arts dubbed “composed fashion,” took place as a string quartet set the mood for Dark Garden models in the local label’s intricate corsetry not simply to walk, but to perform their way down the runway.

Check out our photos from the evening:

More San Francisco fashion shows

Photography by Jennymay Villarete for SF Indie Fashion

Party Seen: SF Fashion + Tech’s French Technique

SF Fashion+Tech gave us a reason to celebrate the fashion capital’s independence. In honor of Bastille Day, designers, entrepreneurs, engineers, and media gurus gathered in SoMa for some mixing and mingling, a Paris-inspired fashion show featuring the eco-friendly apparel of Palo Alto label Amour Vert and displays from Bay Area companies such as ModeWalk and LIFT by Yappo.

Below some images from the festivities. You’ll find more on our Facebook page.

A fashion show by Amour Vert capped off the evening.

From the Amour Vert fashion show

More San Francisco fashion events

Photography by Jennymay Villarete

Party Seen: Pretty Pretty Collective’s Mira Mira Fashion Show

The runway at Pretty Pretty Collective

Last Thursday style-crazed bloggers and fashionistas flocked to Pretty Pretty Collective Salon and Art Gallery for the much-talked-about debut of the new look book  from Mission boutique Mira Mira. Together with PPC’s Georgia Rew, Mira Mira’s Mira Pickett threw a killer runway party featuring local style bloggers as models to celebrate her shop’s latest looks for fall.

Mira Pickett (left) and Georgia Rew

The dynamic duo, who have created quite the buzz on 22nd Street of late, worked with the rest of the PPC Productions crew to transform the venue into a style-heavy space complete with luminous light installations by Aleksandra Zee and a runway flanked by two rows of numbered seats, each with festive gift bag stuffed with goodies.

Guests Amber of Amber's Notebook, Natalie of Like Fresh laundry, media gal Joanna Reidl, Kristen of Stylenik, and Katie of Refinery29 strike a pose for the camera

As guests awaited the lookbook presentation, they ventured to the bar in back of the room for a silver bowl brimming with champagne cocktails and a spread of Sea Bells mini cupcakes. After quenching their thirst, snapping photos and catching up with friends, guests took their seats as the models in an upstairs dressing room dealt slipped into their first runway look.

A model wearing the first lookbook look.

The fashion show featured 15 looks ranging from feminine to romantic, bold, bohemian and vintage-inspired. Designs by To Be Adored, Annabelle, Mink Pink, Clover Canyon, Audrey 3+1 and Shakuhachi made their way down the runway modeled by a few of San Francisco’s favorite style bloggers: Blair of  Atlantic Pacific, Jennie of Going West, Laura of On the Racks.

Laura of On the Racks strikes a pose at the end of the runway

Jennie of Going West works a killer red coat on the runway

Blair of Atlantic Pacific wears a romantic blouse by to be adored

After the runway show wrapped, the models slipped out of their runway looks to join the party. We grabbed the host herself for a quick Q&A.

When asked what kind of woman shops at Mira Mira, Pickett said, ” Women who love fashion and like to have fun with it and take risks.”

What sets her store apart from the rest? Mira says, “I try to carry unique styles that aren’t available all over SF at affordable price-points.”

Not only does the Mira Mira girl love fashion, but she loves a girls night, which Mira holds once a month at her the boutique.

Blair and Jennie post-show.

Laura post-show

A glowing Mira

As the party began to wind down and it was time to close up shop, the crowd switched it up and scooted next door to the Latin America Club to continue the celebration with pinatas and a few rounds of round of ice-cold brews.

More on the San Francisco style scene...

Photography courtesy of SF Indie Fashion (1, 3, 8, 9, 10) and Mira Mira

Party Seen: Prolific 54 Apparel Launch

A male model looks cool in a blue Fillmore Windbreaker, South of Market Dress Shirt and plaid tie.

A line wrapped around the block at Horizon Ultra Lounge in North Beach on Saturday night for the official launch of San Francisco-based men’s clothing line Prolific 54 Apparel, a company that offers stylish (yet affordable) clothing for sophistication-seeking men.

A female model sporting the Laurel Heights Long Sleeve Plaid Shirt and little else.

“We love our Gucci loafers, but we also love our Vans. That’s what makes it so important for us to have our wardrobe be versatile enough,” says Prolific 54 co-founder John Wang.

Prolific 54 Apparel was started by friends John Wang, Jonathan Tam, Alvin Chan and Nick Pham, all of whom say they share a passion for style and design. Inspired by San Francisco and the fast-paced “work hard, play hard” lifestyle of city dwellers, the designers searched high and low to find just the right fabrics to make socially-responsible clothing that guys really want to wear.

“All of our clothes in various combinations could be would be worn for a wide variety of occasions,” Wang says of the label’s style. “They were designed for the young professional in mind. For instance, if one of our customers wanted to wear our our Fillmore jacket to work, the hood could be rolled into the collar and worn over a dress shirt with one of our ties, and one of our white crew necks as an under shirt. Once they were off work, meeting a few buddies at their favorite bar, they could easily throw on a snap back cap, take off the dress shirt and tie, roll out the hood and wear it with our white crew neck. This look instantly goes from work to play within a couple of seconds.”

The South of Market Dress Shirt meets the Tenderloin Jacket.

For the launch event, the velvet ropes of Studio 54 came to mind as men and women stood dressed to the nines outside, waiting to get the party started. Inside, DJs A-Plus and B-Simple were warming up the atmosphere with fun early-90s club jams and Top 40 hits while event-goers sipped champagne in exclusive VIP booths.

Hey, a little Jersey-minded style has its place, as with the Marina Short Sleeve Plaid Shirt shown here.

The fashion show was an exciting mix of modern shapes and patterns, with looks ranging from ultra-light windbreakers to raw denim and colorful plaid button-up shirts. Male models strutted on the makeshift catwalk that coursed through the club and were joined by lingerie-clad female models wearing Prolific 54 button downs and jackets and not much else. Bright colors, sharp patterns, partial nudity, slick jackets, fun neckties, classic button-ups, big Jersey-style hair and feather earrings all added up to create an exciting show in line with the Saturday night club vibe.

More San Francisco men’s fashion

Photography courtesy of Mike Borja

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Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa

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