May 28, 2015

The Do List: San Francisco Fashion Events June 13-19

With a bundle of worthwhile fashion events on the horizon, we couldn’t resist packing this week’s list to capacity. On the SF Indie Fashion Calendar, you’ll find chances to shop for a good cause, indulge in fashion and tech, scope new work from local labels and take in eco and emerging designs during two separate fashion shows. Brace yourself, this week is a (delightful) doozy.

  • Get into the swing midweek with fashion for a good cause when Sui Generis and The Women’s Initiative team up during A Night of Shopping and Champagne at the upscale Market St. consignment boutique. During the event, 20 percent of purchases made will go to support The Women’s Initiative and its programs helping women in need find entrepreneurial success.
  • On Thursday, one of our favorite topics – the intersection of fashion and tech – takes center stage at Pigment Cosmetics during the latest Fashion Mash Up from the San Francisco Fashion and Merchants Alliance. The emphasis tonight is on mobile technology and fashion apps and features a guest panel of speakers from such companies as Alphyn Industries, Lookaroo,, VIZL and Wix.
  • Also on Thursday, SoMa independent fashion hub 440 Brannan Showroom presents its latest designers and a store full of new stock during an evening party with treats from Zuppa. Peruse work from new in-store labels such as modaspia and Romey Designs, as well as the latest from gr.dano, Micaela Greg, Alley Collection, Menk and more.
  • Once the weekend rolls around, spend Saturday afternoon indulging in eco-fashion during the UC Berkeley Botanical Garden Green Gala, a bi-annual fundraising event supporting the gardens. Along with food and wine, this diversion promises a selection of stylish, eco-minded apparel designed by such local names as Stars + Ravens, Nicacelly, Feral Childe and Adie + George.
  • See a showing of student fashion on Saturday night, when the Art Institute of California-San Francisco presents The Fashion Line Up, featuring over 100 looks by 18 designers in the school’s fashion program.
  • Also that night, celebrate the arrival of San Francisco’s latest independent menswear label at the Fifth & Brannan launch party. It goes down at Cellar360 in Ghirardelli Square, so you can expect the evening to include scenic views and solid wines.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

The Do List: San Francisco Fashion Events April 18-24

This week marks the beginning of the annual San Francisco student fashion show season, which brings numerous opportunities each year to view innovative work coming out of Bay Area fashion programs. Along with that, the SF Indie Fashion Calendar promises plenty of fashion events, trunk shows, store openings and opportunities to shop from local sources in the days and weeks ahead.

  • On Thursday, the first student fashion of the season arrives at the Galleria San Francisco Design Center. Runway 2011: Enchantment features work from San Francisco State University Apparel Design and Merchandising students in front of a crowd that topped 700 people last year. A portion of the proceeds from the show’s ticket sales will benefit Visons of La Moda and the free classes it offers to youth interested in the fashion industry.
  • Also on Thursday, the latest Fashion Mash-Up from the San Francisco Fashion and Merchants Alliance takes over Pigment Cosmetics. Titled How to Navigate in the Local SF Fashion Industry, the evening promises a chance to learn from and mingle with speakers Del Geronimo, Darien Bamdad, Brad Carrick and Nick Stewart.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Get Schooled: Eco-Blogging Tips from Fashion Mash-Up

Fashion Mash-Up Panelists (L-R) Steffany Boldrini, Ciara Peter, Jules Lauren Vasic, J.David Watson, and Domenica Peterson

Fashion Mash-Up Panelists (L-R) Steffany Boldrini, Jules Lauren Vasic, Domenica Peterson, Ciara Peter, and J.David Watson

A few months back, the folks behind San Francisco Fashion and Merchants Alliance proved why fashion is worth blogging about (as if we didn’t already know), but the latest Fashion Mash-Up event, Blogging about Green & Eco-Products, came fully stocked with pointers to get your environmentally focused fashion blog off the ground. And over here at SF Indie Fashion, we’re big fans of both sustainable fashion and blogging, so we took it upon ourselves to highlight the panels’ most insightful tips.

Surprise Your Reader:

Promoting designs that rock the world of sustainable fashion and shy away from its stigma shows how eco-designs aren’t necessarily a style sacrifice for the fashion-savvy.

“There are a lot of stereotypes about being green. I sort of want to break that down and say, ‘Hey, you can look however you want, you can act however you want, it’s not that difficult. You don’t have to change your entire lifestyle,’” explains Ciara Peter, founder of Animal Friendly Shopping.

Know Your Target Market

Understanding who reads your blog will help you decide what kind of articles to write. If your readers tend to be mothers, it would be wise to write about the latest sustainable booties.

“We love moms. Moms are very worried about what they give their kids. They read labels, they do everything for their kids because they want the best for their kids,” says Steffany Boldrini, CEO of Eco Bold.

Know Where You Stand

When starting your blog, stand on solid ground on what ethics are most important to you: organic cotton or responsible sourcing? Once you know that, the right kind of audience will follow.

“Everyone has a different agenda. Some people don’t want to buy from companies that make anything that’s not vegan, a lot of them are having issues with going more mainstream,” says Peter.

Watch Out for “Green Washing”

A company may send you a product claiming to be environmentally-conscious, when really the only green they’re after is the kind in your reader’s wallet.

“I saw on a bottle saying, ‘This could be up to 30 percent biodegradable material.’ Okay, that could be zero. That’s completely green-washing and a lot of companies are doing that. You do need to take a little bit of time to really dig into a product and learn about it,” says Boldrini.

Lead By Example

Odds are, readers will start to pick up on any phony business. Set yourself and your blog to a higher standard for eco-fashion followers to be inspired by.

“It’s about raising the awareness, it’s about making it cool, it’s about breaking those misconceptions that we have,” says Domenica Peterson, founder of Global Action Through Fashion.

Fashion Mash-Up events are every third Thursday of the month. For more information and other fashion events, check out our calendar.

Photography courtesy of Nichole Albright for the SFFMA

The Do List: San Francisco Fashion Events Jan. 17-23

The SF Indie Fashion Calendar is always full of events to keep San Francisco fashion lovers busy with trunk sales, beauty happenings, fashion shows and places to shop from independent sources. Here’s our pick of top San Francisco fashion events this week:

  • We’re big fans of the little ones over here at SF Indie Fashion, so you can imagine our excitement over the news that Tea Collection will be holding a two-day sample sale this week at Hayes Valley children’s boutique Fiddlesticks. Stop by the shop on Wednesday or Thursday this week for one-of-a-kind samples and deep discounts on previous seasons’ apparel for girls and boys ages newborn to 12. Sample sale times and details are available on the calendar.
  • Come Thursday, you’ll find Oregon-based designer DeWayne Lumpkin’s newly-launched clothing line SheSpoke alongside his home furnishings on offer at Potrero Hill’s twin boutiques Collage Gallery and Clothing. The collections employ the iconic fonts, names and route numbers printed on vintage fabric rolls once used by British buses. The show marks the apparel line’s debut on the West Coast, where it is exclusively available at Collage. The weeknight event offers a chance to meet Lumpkin over Champagne, but don’t despair. Should you not be able to make this one, clothing (in sizes 2 through 16) and items for the home will be on offer in the sister shops through Feb. 15.
  • Also on Thursday night, Fashion Mash-Up: Blogging About Green and Eco Products is sure to draw an eager crowd to Pigment Cosmetics, where the evening’s panel features speakers such as Global Action Through Fashion’s Domenica Peterson and The Green Stylist’s Jules Lauren Vasic chatting about green products and their place in the social media landscape.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Photography courtesy of SheSpoke