How do you throw a party? Lots of tapas, even more sangria, DJ Chuck Love (who also sings, plays guitar, flute, horn and keyboard) and … a marching band. That’s what Barcelona-based retailer Desigual did earlier this month with the help of OM Records and 944 Magazine at its new Union Square store (101 Powell St. @ Ellis).
The “atypical” store launch was their way of saying Hola! to San Francisco. Over There was approx 1,700 people came through the store for the launch, including VIP attendees such as philanthropist and socialite Joy Bianchi, Alice Radio’s Hooman, Project Runway contestant and designer Christopher Collins, celebrity hair stylist Jerome Molles and 944 Magazine’s Erica Henderson and Dorian Beach.
Check this hot-of-the-press video love letter to SF and photos from the launch party below:
If you missed this one, no worries. You can attend Desigual’s Friends & Family Event in San Francisco on Friday, March 11. See, try, buy the new Spring/Summer collection – first. And at a discount. Cocktails, Food, Music, presented by 944 Magazine. Let Desigual know you’ll be attending.
Can’t make on the 11th, either? Then sign up online for the FREE amig@ card – get more party hookkups, special sales, gifts and start earning reward points.
And, this just in: The Desigual Undie Party is coming to San Francisco this summer; more details coming. Curious? Check out the NYC video from last fall.
Photography courtesy Damien Miller of Sapient Studios
Sponsored by Desigual
