May 24, 2012

Runway Recap: SF State Runway 2012 Defined Fashion Show

Amid flashing cameras and an overall impressive production, San Francisco State University senior design students recently showcased final collections during a spring fashion show called Defined. Held in the SF Design Center in early May, the show drew friends, family and press to view the 22 collections shown. Read on to find out which designers stood out and who won The Designer’s Choice Awards for 2012:

Careful construction and great execution shows in Monavie Tutop's voluminous dress.

Bold prints and excellent styling from designer Pearl Regalado

Associate Professor and Student Mentor Connie Ulasewicz helps Fashion Network Association President Stephanie Starr present scholarship awards to senior design students.

The show commenced with a welcome by SFSU’s Fashion Network Association. Previous organizers bestowed their blessings and new organizers welcomed the show’s guest collaborator, Goodwill Industries. Noting the popularity of thrift store finds, some students upcycled designs from Goodwill donations and used donated accessories with their creations.

In general, students stayed up-to-date with current trends and used natural elements found in nature (water, minerals, flora, fauna, etc.) to inspire their final looks. Designers Sultana Lodin and  Monavie Tutop stood out by choosing textures and prints based on travel experiences and their urban environment.

While many eye-catching garments went down the runway, only two student designers took home Choice awards. Regan Heath’s “Twig” collection was awarded “Most Marketable,” while design duo Angela Wolverton and Jonathan Cheung of Love Force won “Most Unique.”

Menswear was prevalent throughout the show, but Regan Heath's male model made her garments stand out.

Show-stopping children walking in Regan Heath's romantic "Twig" collection.

Brilliant on stage, this flowing ombre fabric added to the feeling and energy of designer Monavie Tutop's African-inspired dress.

Designer Angela Woverton (one half of Love Force) salutes the audience, furthering the Love Force inspiration that "The end may be near, but the garment cycle lives on."

Model exudes attitude & energy in one of Love Force's military-inspired looks. Seventy percent of their collection was sourced from Goodwill donations.

Designer Alexandra Ogburm used a variety of fabrics to create a very wearable and colorful collection that relied on a modern use of traditional prints.

Designer Rebecca Cahua presented a nostalgic line of ready-to-wear dresses.

Whimsical and created to emulate the movement of a butterfly, this dress by designer Sultana Lodin was one of the standout garments on the runway.

Nature as a theme was clear in this creative display of crafted skirts, dresses and outerwear from designer Dormisha Ellison.

Photography by Jenny Villarete

More San Francisco fashion shows

Glammed up at the “Get Pretty Party”

Within the last two months, fashion designer Danielle Pettee has had her Spring 2010 collection headline the Charity Fashion Show, had one of her dresses published in Helium Magazine, produced a dress that helped a woman win Style Studio’s “Sex in the City 2 contest”, kicked off Parlor’s fashion series with a successful runway show and trunk sale, received requests from boutiques to sell her dresses, wardrobe models at the Playboy mansion and received offers to dress a famous national stylist and a reality star of “The Real Housewives of Orange County.”  

Designer Danielle Pettee, Luey – Showdown’s bulldog, and guest model.

Who is the active Fashion PR person behind all of this?  None other than Danielle herself.  Since she started designing last Fall, she has made a tremendous impact through her own grass-roots marketing and PR efforts.  In addition to being a talented dress maker, she knows how to plan out and organize fashion shows and trunk sales with the help of her network of loyal industry associates, ranging from stylists and models to photographers.
Danielle Pettee’s rack of one-of-a-kind dresses.
Her latest event at Showdown in San Francisco can be added to her list of creative fashion events.  Because plans fell through for her to be in a fashion show on June 26th, she decided to throw a “Sample Sale. Get Pretty Party” for that evening.  With just a couple days of planning, she collaborated with one of her clients Anita Dah, the owner of Showdown, to reserve an area of the bar for a trunk show and fashion presentation.  Once word got out about her event, models, stylists and photographers offered to help out.  At the trunk show, Danielle had models do a live photo shoot for guests, to help showcase her collection to customers.
Guest Amy Lau wearing a Danielle Pettee dress with leather top and hand painted satin skirt.
In addition, people attending the trunk show were able to select and wear a Pettee dress as part of their own fashion photo shoot with photographer Ed Jay.  What made the trunk show especially interesting is that Danielle was easily accessible to talk about the construction and fit of her dresses and jumpers, as well as what she can custom design for clients.  As a result of the event, Danielle received new clients, made women feel beautiful by being a fashion model for the night, and pulled off another successful PR event.
Splatter painted organza dress with floral lace and netting detailing.
Pieced lace and satin top with splatter painted organza skirt.
Leather strapless dress with decorative ribbon belt.
Vintage cotton jumper with brown leather detailing and vintage gold buttons.
Beaded cashmere dress with sateen skirt.
Left, blue and purple splatter dyed denim dress with black leather detailing.  Right, halter style satin dress.
Designer Danielle Pettee with her guests.
This post originally appeared on Fashionable Fun.

Chaiken Spring 2009 Sample Sale This Week

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As fans of Chaiken’s always-chic, versatile women’s apparel and accessories, we were oh-so puh-leased to learn that the San Francisco-based company’s Spring 2009 Sample Sale starts tomorrow. It’s an ideal label to try alongside the recessionista (blek, we hate that word, too, but we used it anyway) shopping strategy of spending a little more on classic pieces that will span many seasons and contribute to the foundations of a wardrobe, rather than just contributing weight to hangers in the closet….

Stop by the SoMa headquarters for up to 70 percent off looks from the current collection.

For more local fashion events, visit the SF Indie Fashion Calendar.