San Francisco Independent Fashion
Spotted: Candace, seen at 16th and Valencia in the Mission wearing high-waisted bellbottom jeans, a green leather vintage jacket with fur collar and handmade jewelry made from her friend’s line, the indie Austin-based Sisters of the Black Moon.
When asked to describe her style, she said, “I kind of just threw this on…wanted something casual.” Her favorite store? Thrift Town.
Photography courtesy of Alexandra Naughton
More San Francisco street style…
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As SF Indie Fashion readers may recall, last summer, I embarked upon an experimental shopping journey through the IndiDenim ordering process. As I wrote in my first post Indi Denim: Part I, my goal at the time was as follows:
In my quest to a) avoid denim shopping and b) offer myself up as an online retail guinea pig to other indie fashion consumers, I’m going to report on my experience with the company from beginning to end.
Why? Because it can be a bit daunting to drop $135 on jeans you’ve never seen, much less tried on. But the concept intrigues me. So I decided, what the hey, let’s live crazy dangerously and offer our $135 up for the sake of SF Indie Fashion readers. Oh yeah, and my lower half, which I do sincerely hope will be wearing a decent, if not rad, pair of jeans when this is all said and done.
As many SF Indie Fashion readers already know, I did not keep the resulting pair of jeans. If you’re interested (and if you want to see some really embarrassing pictures of my lily white stomach), you can read what happened in Indi Denim: Part 2 and Indi Denim: Conclusion (Dangerous Curves Ahead).
In the end, I wasn’t happy with the pair of jeans I received. I returned them, promptly got a refund and chalked the experience up to blogging history.
So imagine my surprise when the company contacted me in December to ask whether I’d be willing to come in to their Emeryville-based headquarters to try out the Indi Intellifit Design Studio, a new body scanner designed to take perfect measurements in a few seconds while you’re standing there, fully clothed.
Read on for the full story…
You know what bites? Bites in your jeans from wearing the pair hemmed for heels with your tennies, and the pair hemmed for your tennies with your flats. For those of us who live in denim, the challenge of keeping premium jeans crisp along the hem is a daily battle. You could, of course, bore yourself to tears by buying multiple sets of the same jeans, hemming them to different lengths and scooting around town with crisp hems, yet utter predictability.
Or you could try a product like Taylor Denim disposable adhesive strips made for temporarily altering the length of your jeans. The San Francisco-based company’s owner Erika W. got in touch this week to tell us about the product. Sure, it’s a simple concept – one you may have even tried on your own with double-sided tape or something even lower-tech (we have, admittedly, gone the duct tape route in the face of a fashion emergency). But Taylor Denim’s extra-strong strips are made to work on denim and other heavy-duty fabrics. And they come in cute, sassy little envelopes (we admit we can be suckers for packaging).
And both of those things put these little hem helpers on our list of stocking stuffer ideas for our denim-obsessed friends and family. At $11.95, they’re inexpensive, fun and useful.
***As an added perk for our readers, tell Taylor Denim that SF Indie Fashion sent you, and you’ll get free shipping on your order. Thanks Erika!
Here’s how it works:
