May 28, 2015

Sip & Sale: Mission Closet Party at Dema

Join Elisabeth of San Francisco style blog Mission Closet on Wednesday night at Dema for bubbly 25 percent off the entire store, known for locally-designed dresses in fun, feminine prints.

If you plan to go, email Elisabeth to RSVP at mission closet (at) gmail (dot) com.

A Chat with Fashionistette

One of the great things about blogging is the fact that you meet a lot of great people. I met Pamela at one of the fashion blogging events and I instantly fell in love with the clothing brands she is caring at her online store. I’ve wanted to interview her since then and we finally found some time to chat. Pamela was also so generous and offered extra special discounts for Moda Epidemic readers. Just go on her website and enter Chic30 on the check out page for EXTRA 30% off!

Pamela is the founder of Fashionistette, the Bay Area-based online clothing store that carries contemporary brands like Black Halo, Genetic Denim, Cynthia Vincent, Tracy Reese, Rory Beca and more.

To date, Fashionistette has had great success with its latest fashions, including: evening and casual dresses, jeans, tops, tunics and more.

“I decided to go online because it is so exciting to reach more people. With the growth of bloggers, social media and online fashion communities I was able to market my business online and reach a bigger audience”, says Pamela.

Also, more than almost anywhere else, the Bay Area consumers value contemporary, sophisticated and affordable clothing and that is what Fashionisttete is all about.

1. I know your background is in retail. What made you decide to start your own business and go online?

I’ve always wanted to start my own business. After working for traditional retailers for over 20 years in planning and buying I decided to go online to reach more people. I’ve always wanted to open my own online boutique that would carry unique, fashion forward brands easily accessible for everyone online. I wanted to respond to the customer demand for shopping online for one of the kind pieces. It is undeniable that online shopping has been increasing tremendously over the past couple years and it has been overshadowing traditional ways of shopping for clothing. With the growth of bloggers, social media and online fashion communities I was able to market my business online and reach a bigger audience.

2. How would you describe your client’s style?

The Fashionistette customer is 25-45, mostly educated professional. The merchandise I carry is contemporary, casual and chic. The Fashionistette client shops for brands like Rory Beca, Twelfth Street and Nation Ltd Tees.

4. How does your buying process look like?

I buy from established California designers mostly in Los Angeles. I bring in new merchandise each month and select the best pieces offered for each delivery carrying and assortment of tops, dresses and denim.

5. Is Fashionistette a reflection of your personal style?

Yes, the merchandise I carry is a reflection of my personal style. It’s fashionable, feminine and fun. The fabric and tailoring are high quality with unique details and fabrics.

6. If you had to wear one thing for the rest of your life what would that be?

Genetic Denim Dark Skinny Jeans, a stylish Nation Ltd Burnout Tee untucked and a pair of cool, stand out shoes like Cynthia Vincent Luella Wedges or my new sky high peep toe clogs. My new favorite pieces this season are from Generra, the Stone Trenchcoat and Charcoal Stripe Dolman Sleeve T-Shirt Dress.

7. Fashionistette carries only new merchandise, have you ever thought about adding some vintage pieces as well?

Yes, I would like to bring in vintage to pair with new merchandise to give my customers styling ideas.

8. Skinny jeans or Boyfriend jeans?

Skinny Jeans

This post originally appeared on Moda Epidemic

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Hammer Time: Work Clothes Undies


If you find yourself in constant need of a reminder to keep on hammering away at whatever challenges confront you in your daily quests, may we suggest sending yourself a motivating message with undies from Bay Area-based t-shirt designer Work Clothes. Through Thanksgiving, everything in the online shop is 50 percent off with the discount code THANKSWORK.

Now back to work.

More recent deals

SF Indie Fashion News Roundup: Hambone Designs, Oxenrose Blow Out Class, Marie Denee Launch and more…


Sun+late August+Friday=we don’t wanna work no more. In other news….

Streetsblog San Francisco alerts us to local bike bag maker Hambone Designs, and we like what we see (and not just because they named one of the stylish bike utility bags The Balzac, pictured).

The Renegade Craft Fair is now taking applications from designers for its San Francisco holiday event.

Marie Denee of The Curvy Fashionista fame will launch an online boutique for plus-size style-seekers this fall. We applaud this. There is a serious drought of great plus size fashion in this world and what is out there is often hard for shoppers to find. And besides, style has nothing to do with size. Like you needed us to tell you that. The launch is currently slated for Sept. 9.

New York, we hate you. Sniff.*

Dude, it’s time you learned how to blow yourself.** For that, go to Oxenrose in Hayes Valley on Sept. 24 for the salon’s first blow-dry class. It’s $75, but you can use half of that towards the purchase of products to help you keep you reproduce the ‘do at home. Email ashley (at) oxenrose (dot) come to sign up.

Local jewelry designer John S. Brana gets a show at Bloomies.

Crafty people, hear this: You can now obtain the entire box set of Craft Magazine for $75 (reg. $150) when you use the coupon code CRAFTSUB at checkout.

Project TransAction has launched a line of handmade leather dog collars (available at Jeffrey’s Natural Pet Foods) and is currently have a 20 percent off online sale on all leather goods.

Crossroads Trading Company got in touch to remind us that a back-to-school wardrobe doesn’t have to cost your schoolbooks’ weight in gold. Buy, sell, trade. You know the deal.

We are quite intrigued by the Noe Valley blog’s news that Green 11 may be opening up another shop in San Francisco. We love the idea behind the company, which allows you to bring your own containers to fill up on eco-friendly cleaning supplies and beauty products.

If you love Moxsie as much as we do, you’ll want to sign up for the site’s newsletter. It means an additional 10 percent off your next purchase of $50 or more.

Acrimony has a new look.

*Really, we are just sickened with jealousy. Someone please record this and send us a vid. We’ll do something nice for you.

**Typically on Fridays, we momentarily regress into 12-year-olds.

SF Indie Fashion News Roundup


TGIF, folks. Here’s some stylish stuff to distract you from your duties and pepper your weekend with independent fashion fun…

- Woah nelly, there are oodles of great events going down this weekend in the Bay Area. In the fashion-related realm, there’s the Bazaar Bizarre at Maker Faire in San Mateo, the Union Design Festival (formerly Capsule) in Hayes Valley on Sunday and, we’re happy to report, Funk ‘N Trunk is back this weekend after a hiatus. Visit the SF Indie Fashion Calendar for all the details.

- 1767 Church St., the sister shop to Lower Haight boutique doe, closes on Saturday. Stop by by end-of-day tomorrow for up to 75 percent off the shop’s merch. In July, we hear the shop will become Curator, a new venture from She-Bible.

- Speaking of Church Street, merchants up and down it and 24th Street will be showing off their wares and offering tons of sales this weekend as part of the 2nd Annual Noe Valley Sidewalk Sale.

- Pacific Heights trio of Heidi Says shops will be having a trio of trunk shows tomorrow. Stop by any of the three locations for 20 percent off collections by Gorjana, Kathy Kamei and Gypsy 05.

- Craziness at Artificial Flavor: Guys’ jackets that once went for $200+ are now $20 a piece. Sale ends tomorrow.

- Head to Fort Mason this weekend to get in on two huge sales. Both The Warehouse Sale for premium denim and the Gear Up ‘N Go Season 4 Sale for fitness apparel take place there this weekend.

- A “private” sale is on at Elizabeth Charles. Use the discount code PRESALE when shopping online or mention the presale email in the store to get 30 percent off spring and summer collections.

- Daily Candy reports a Mike & Chris blowout sale happening tomorrow in San Francisco. We are most intrigued.

- We had a great time viewing the latest collection from Zoe Bikini last night at the Bella Forever show. Stay tuned for a video and some pics from that event to appear here soon.

- A bunch of new shops are opening soon, on land and online. Keep your peepers peeled for word about launch parties and newness from Ibiss, Covet and

- Fans of BRAVO’s The Fashion Show: You can meet designer Andrew Christian this weekend and see a fashion show of his men’s underwear collection during his upcoming San Francisco appearances.