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Pretty Mini: Swooning Over Danielle Pettee’s Latest Mini Glam Collection

February 26, 2011 By Leave a Comment

A peek at a few pieces from the oh so creative mini collection maker Danielle Pettee. One of her new mini spring collections showcases a beautiful romantic glamorous side, while the other is flirtatious fun and colorful. Here’s what Danielle had to say about this Glam Mini Collection.

“I felt Like putting a true artistic flare to the art of dressing like a lady. As everything is still one of a kind and unique. every dress has it’s own story.
I get inspired everyday by the fabric I have in my studio, after stocking up on large amounts of recycled fabric I find, I make whatever I feel will make the fabric come to life.”

Get 15 percent off your next dress by Danielle by using the discount code, Modelina Michelle.

This post originally appeared on Modelina Michelle; Dresses by Danielle Pettee; Photos courtesy of Chris Willis

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Look See: More Fall 2010 From Danielle Pettee

November 17, 2010 By Leave a Comment

If you missed Danielle Pettees’ show at  Ruby Skye this past weekend, you like me must see these photos. Most recently, I snagged one for a photo shoot for my forth coming book and never felt prettier than I did in one off Pettee’s neo-retro floral dresses. See above and bellow for glimpse, and if you feel so inclined I’m sure Danielle would love to make you one for yourself.

Backstage at Ruby Skye by Enrique Avilés

Dresses by Danielle Pettee; Photos by Alejandro Restrepo and Enrique Avilés;

This post originally appeared on Modelina Michelle

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Makers Mark: How Danielle Pettee is Re-Inventing The Word Fur

September 9, 2010 By 1 Comment

Dressmaker Danielle Pettee holds Friday tight, close to her up-cycled rabbit fur collar just before he jumps out and barks at me. Friday is a the dog and cute little black pup belonging to Shotwell co-owner Michael Weaver. Incidentally it also happens to be a Friday and we are sitting in the sun outside of The Stable Cafe on Folsom. It’s been quite a year for Danielle,  who has been making dresses and auctioning off Rompers to support local charities like Kiva. Today, she’s excited to talk all about her fall line, her new sewing machine and why she’s just so happy, “a gust of wind led her to San Francisco.”  Sitting across from her big green eyes, I can see why Friday was all over her, and why San Francisco just can’t get enough of her hand made work.

Modelina Michelle: What Are you wearing right now?


Danielle Pettee: I’m wearing Rabbit Fur donated to me.

MM: What do you love about being a clothing designer?

DP: I’m an artist. I like to build things and I just love clothing. I can put into my garment, my painting, my constructive skills, and my creativity all in one place. And that’s what I love most about designing.

MM: What’s up next for you this Fall?

DP: I want  to do custom pieces, I want to make jackets and I want to work with leather and fur. Leather is my most favorite textile. I’m gearing towards a more vintage fur, leather feel. A very sophisticated vintage feel with a modern twist.  I keep finding lots of leather.

MM: You recently auctioned off a Romper at last months’ Fashion Show benefitting Kiva, can you tell me about that?

DP: Everything I’ve done has been for charity. It (the romper) was the second highest item auctioned off for Kiva. I’m very proud of that event. It sold for $700.

MM: Who taught you how to sew?

DP: My mom. I’ve learned a lot through other people but mostly I taught myself. I’ve been sewing since I was 16.

MM: What is this new sewing machine that you got for your birthday?

DP: I can do anything with that machine, it sews through every fabric. It’s totally vintage and adorable.  It has all metal parts. I’m very excited about it and what I can do with it.

New sewing machine or not, Danielle Pettee has proven her self to be an un stop-able young designer, unwilling to compromise her self, sell out or give up all while staying close to the city she calls home.


Photos courtesy of Herm Pugay Photography; Moja Ma’at Photography

This article was originally published on Modelina Michelle

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Hey, Big Spender: Zivity Striptease Fashion Show & Charity Auction

August 10, 2010 By 6 Comments

Generally, I attend a runway show to see a designer’s new collection. Ironically, last Friday’s Zivity Striptease Fashion Show & Charity Auction presentation was billed as much for the clothes and accessories as it was for what was not-so-coyly hidden underneath. [Read more...]

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Glammed up at the “Get Pretty Party”

July 5, 2010 By Leave a Comment

Within the last two months, fashion designer Danielle Pettee has had her Spring 2010 collection headline the Charity Fashion Show, had one of her dresses published in Helium Magazine, produced a dress that helped a woman win Style Studio’s “Sex in the City 2 contest”, kicked off Parlor’s fashion series with a successful runway show and trunk sale, received requests from boutiques to sell her dresses, wardrobe models at the Playboy mansion and received offers to dress a famous national stylist and a reality star of “The Real Housewives of Orange County.”  

Designer Danielle Pettee, Luey – Showdown’s bulldog, and guest model.

Who is the active Fashion PR person behind all of this?  None other than Danielle herself.  Since she started designing last Fall, she has made a tremendous impact through her own grass-roots marketing and PR efforts.  In addition to being a talented dress maker, she knows how to plan out and organize fashion shows and trunk sales with the help of her network of loyal industry associates, ranging from stylists and models to photographers.
Danielle Pettee’s rack of one-of-a-kind dresses.
Her latest event at Showdown in San Francisco can be added to her list of creative fashion events.  Because plans fell through for her to be in a fashion show on June 26th, she decided to throw a “Sample Sale. Get Pretty Party” for that evening.  With just a couple days of planning, she collaborated with one of her clients Anita Dah, the owner of Showdown, to reserve an area of the bar for a trunk show and fashion presentation.  Once word got out about her event, models, stylists and photographers offered to help out.  At the trunk show, Danielle had models do a live photo shoot for guests, to help showcase her collection to customers.
Guest Amy Lau wearing a Danielle Pettee dress with leather top and hand painted satin skirt.
In addition, people attending the trunk show were able to select and wear a Pettee dress as part of their own fashion photo shoot with photographer Ed Jay.  What made the trunk show especially interesting is that Danielle was easily accessible to talk about the construction and fit of her dresses and jumpers, as well as what she can custom design for clients.  As a result of the event, Danielle received new clients, made women feel beautiful by being a fashion model for the night, and pulled off another successful PR event.
Splatter painted organza dress with floral lace and netting detailing.
Pieced lace and satin top with splatter painted organza skirt.
Leather strapless dress with decorative ribbon belt.
Vintage cotton jumper with brown leather detailing and vintage gold buttons.
Beaded cashmere dress with sateen skirt.
Left, blue and purple splatter dyed denim dress with black leather detailing.  Right, halter style satin dress.
Designer Danielle Pettee with her guests.
This post originally appeared on Fashionable Fun.
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