As SF Indie Fashion readers may recall, last summer, I embarked upon an experimental shopping journey through the IndiDenim ordering process. As I wrote in my first post Indi Denim: Part I, my goal at the time was as follows:

In my quest to a) avoid denim shopping and b) offer myself up as an online retail guinea pig to other indie fashion consumers, I’m going to report on my experience with the company from beginning to end.

Why? Because it can be a bit daunting to drop $135 on jeans you’ve never seen, much less tried on. But the concept intrigues me. So I decided, what the hey, let’s live crazy dangerously and offer our $135 up for the sake of SF Indie Fashion readers. Oh yeah, and my lower half, which I do sincerely hope will be wearing a decent, if not rad, pair of jeans when this is all said and done.

As many SF Indie Fashion readers already know, I did not keep the resulting pair of jeans. If you’re interested (and if you want to see some really embarrassing pictures of my lily white stomach), you can read what happened in Indi Denim: Part 2 and Indi Denim: Conclusion (Dangerous Curves Ahead).

In the end, I wasn’t happy with the pair of jeans I received. I returned them, promptly got a refund and chalked the experience up to blogging history.

So imagine my surprise when the company contacted me in December to ask whether I’d be willing to come in to their Emeryville-based headquarters to try out the Indi Intellifit Design Studio, a new body scanner designed to take perfect measurements in a few seconds while you’re standing there, fully clothed.

Read on for the full story…

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