Chloe Rose owner Marissa Olson and Britt of Britt + Whit

Style-hungry bloggers, shoppers and fashion enthusiasts gathered at Cow Hollow’s Chloe Rose boutique last week to celebrate the shop’s first anniversary. We stopped by to find a party in full swing, as guests perused merch, noshed on mini red velvet cupcakes and rose water-infused bubbly.

A native of Lake Tahoe with a noticeably sweet and disarming demeanor, Chloe Rose owner Marissa Olson got her start in the retail fashion industry about five years ago during a stint in Hawaii, when the allure of a 40 percent discount on all Juicy Couture merchandise at a local boutique was just too good to pass up. But after that first fateful opportunity, Olson fell madly in love with the industry and went on to pursue her dream: attending fashion school at FIDM in Los Angeles.

Now she stocks her sweet little Cow Hollow shop with labels such as Cynthia Steffe, Myne, Gold Hawk, Left on Houston, Rebecca Minkoff and local names such as jewelry designer Erin Hakansson.

Another perk of the event? Erin of Apartment34 and Caitlin of Sacramento street donning their favorite Chloe Rose looks and offering up personal styling tips and advice to party guests.

Last but not least, tucked away at the back of the boutique was a photo booth complete with an array of fun accessories (you know, because everyone needs a Viking helmet fix every now and again).

Below, more pics from the night:

Host Caitlin of the Sacramento Street blog and Lindsay Stevens

The party in full swing

Whit of Britt+Whit, Natalie of Like Fresh Laundry, Host for the evening Erin of Apartment34, and Britt of Britt+Whit

Bloggers Jackie of The Hourglass & Tara of Wonder Girl

Fashion bloggers having fun with the photobooth. Clockwise from bottom: Natalie Goel of Like Fresh Laundry, Britt & Whitt and Jeanne of Shop Sweet Things

The author and host Erin of Apartment34

Photography courtesy of Rachel Kemp (and the power of Instagram)