May 25, 2013

Behind the Shop: Dina Louise

Colorful rayon-silk blend 80's-era dress in the window of Dina Louise (260 Divisadero St., SF)

Just off Haight Street, vintage boutique Dina Louise has been a neighborhood gem for nearly a year and a half. The shop stands out for not feeling like your typical vintage-slash-thrift situation, but rather an upscale boutique with uncharacteristically reasonable prices.

In the front shop window, handbags from different eras and of varying designs are nestled on an old-timey service cart, while a potted plant and retro kitchenware to add to the homey and welcoming feel. A mannequin dressed in a vibrant rayon knit dress in hues of purple, magenta, black and green sports a bauble-laden gold chain and beckons onlookers to come in for a peek.

When you do, you’ll meet owner Dina Laquaglia, whose wealth of style knowledge is vast and insightful. Not surprisingly, she tells us she was “too young to remember” when her love for retro glamor began. A glance around the store shows that her ardor for old school style is ever-enduring: vintage furniture brimming with fuzzy sweaters and well-edited racks of blouses, dresses, and outerwear from labels such as Yves Saint Laurent, Joseph Magnin, Lanvin, Louis Feraud and Jaeger adorn the small shop’s interiors.

We got a chance to chat with Dina in her shop about vintage style, her boutique and why retro-shopping is oh-so-smart:

A sampling of handbags at Dina Louise

What do you look for when picking new pieces?

I look for pieces that are classic and well-made, good tailoring. I look for something that’s just really fun, unique, something that you would not see if you were to walk into a regular store.

What is currently inspiring to you?

Pieces from the 1980s. I’m really into color right now.

Why do you love vintage?

The quality. For people who can’t afford to spend thousands of dollars on well-made clothes, vintage is a great way to go. Things were just made better back then. Nobody makes clothes like this anymore. I mean, they do, but it’s mostly couture and out of most people’s budgets.

How has Divisadero Street been treating you?

Sales-wise, my best month so far was last month, so things are starting to take off.

What does it take to wear vintage?

You have to be creative, and you have to be willing to take risks. My customers are comfortable with themselves and their style.

Photography courtesy of Alexandra Naughton

More San Francisco vintage

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Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa

How Clothes Are Made: An Inside Look at Garment Manufacturing in SOMA

A partial view of the factory

Garment manufacturing is quietly thriving in San Francisco, thanks to a plethora of local designers producing handmade clothing here in small batches and independent companies like SJ Manufacturing. “SJ” stands for Seymour Jaron, the president of SJ Manufacturing, whose 55+ years of experience in the garment industry have granted him living legend status in his field. We recently went inside the SJ headquarters, located in a South of Market warehouse full of local start-ups and sewing machines, to find out how clothes are made in San Francisco.

When most people think of America’s fashion epicenters, either New York City or Los Angeles comes to mind, but San Francisco is currently experiencing a mini-manufacturing renaissance that’s worth noticing. In many ways, the rise in local manufacturing makes sense: San Francisco has both design talent and a long history in the apparel industry forged by household names such as Levi’s, Dockers and Gap.

Cutting the fabric according to the paper pattern

It’s more expensive to produce clothing in S.F., especially in large batches, largely because the minimum wage is higher here than in New York or Los Angeles. It’s even cheaper to manufacture a clothing line in China (though usually impractical for small companies unless the quantities are in the thousands), but more and more designers are deciding to produce locally, for reasons ranging from quality control to civic pride. So the thinking goes: when you build a relationship with the people producing your garments and actually see them being made, the process becomes more personal.

For many start-up designers needing small batches, the San Francisco garment manufacturing scene is just the right fit. In recent years, SJ has worked with numerous emerging Bay Area apparel labels, including Chi Wear, Hip-T, Alphyn Industries and Janine Marie Handbags & Accessories.

Hong Ning, SJ's Production Manager, working on an iPhone pocket in an Alphyn Industries garment

SJ specializes in sample making and small to medium runs, which range from as few 50 pieces and up to 1,000 pieces in a production. Hong Ning, SJ’s Production Manager, uses her over 40 years of experience to create the sample, as sample making requires a higher level of expertise to resolve any problems within the garment and find the best method for mass manufacturing.

Designers who are ready to manufacture come to SJ with sample garments and paper patterns (if they have them). Once the pattern is set, SJ will make a duplicate sample for approval.

With the approved sample, the pattern is then graded, or scaled into various sizes, and becomes ready for manufacturing.

After the pattern has been graded, a process that involves software, and printed onto paper in different sizes, fabric is stacked on a cutting table and cut into the necessary shapes and sizes. At this point, some pieces of the unfinished garment may be sent out for embroidery or printing before assembly.

The assembly process requires various machines specific to each task at hand– there is a machine for bar tacking, a machine for sewing buttonholes, a machine for lock stitches, just to name a few. The finishing touch? The labels. In order for a garment to be produced and sold legally in the United States, the designer must provide a label describing the fabric composition and care instructions.

Next stop: a store near you and – many designers hope – ultimately your closet.

Photography courtesy of Alexandra Naughton

More San Francisco fashion

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Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa

Spotted (SF Street Style): 70s Chic

Spotted: Candace, seen at 16th and Valencia in the Mission wearing high-waisted bellbottom jeans, a green leather vintage jacket with fur collar and handmade jewelry made from her friend’s line, the indie Austin-based Sisters of the Black Moon.

When asked to describe her style, she said, “I kind of just threw this on…wanted something casual.” Her favorite store? Thrift Town.

Photography courtesy of Alexandra Naughton

More San Francisco street style

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Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa