School may have started up (note the snarling a.m. traffic this week), but we’re just getting prepped for San Francisco summer, a.k.a. regular people’s fall. A shoe you’ll want to kick back in for the sunny months ahead comes from local label Blu Kicks, a socially responsible line inspired by Hawaii’s – oddly enough – shoe-shaped Humuhumunukunukuapua’a fish that sales of the footwear help protect.

Founded by Victoria and Will Leonard after trying to devise a way to help the Humuhumunukunukuapua and its habitat, the San Francisco footwear company offers up casual slip-ons ($58) for men and women made of recycled canvas and natural rubber in beachy hues. Transparent soles reveal a fun fish design waiting underneath, while playful accents at the heel bring added visual interest.

For every sale, Blu Kicks donates $1 to ocean-focused non-profit organizations For the Fishes and Wild Aid.

More San Francisco fashion…