– By Lorraine Sanders
When Johnny Bueno offered to take me to Brazil, it didn’t take long for me to pack my bag. No matter that it was my laptop bag, and I was only heading to Union Square, where Bueno’s eponymous color studio and salon occupies a sleek, yet cozy space on the 10th floor of the well-known Geary St. “beauty building.” I’d been intrigued by the idea of the Brazilian Blow-Out for months, but had yet to commit. Over the course of the spring, my hair had gotten shorter and shorter, thanks to several experiments with new cuts and stylists. To really benefit from a Brazilian Blow-Out, a treatment that purports to smooth and de-frizz hair for up to three months, shouldn’t I have long, flowing, Brazilian-lady beach hair, I wondered?
Not at all, Bueno told me. In fact, Bueno’s seen an increasing number of short-coiffed men opt for the treatment lately. Why? Simplicity seems to be the draw.
“It’s versatile, and it’s wash and wear. You can get out of the shower and let it dry, or you could blow it out in half the time it would take you,” he told me when we initially met for an interview about his studio, which he opened last year after substantial stints at Atelier Emmanuel and Red Chair Salon.
A few days later, I was sitting in Beuno’s chair, which faces out over an interior window box garden of succulents and offers views of the cityscape clear down to AT&T ballpark.
