A major trend in independent brands these days: pre-ordering. Traditionally speaking, fashion is something most consumers purchase long after it’s been conceived of by the designer, shown on the runway, then produced and shipped to retail outlets. These days independent brands are trying a different tactic
For proof that good things can come from pain-in-the-ass disasters, look no further than the San Francisco outpost of The Brooklyn Circus. The Fillmore destination best known for its hip take on dapper menswear shut its doors a few weeks back after a flood from the building overhead infiltrated the shop, damaging its ceiling and interiors.