May 22, 2015

The Do List: SF Fashion Events Jan. 30-Feb. 5

Three things I generally can’t get enough of: retro-inspired fashion, deals on local designers and getting seriously geeky about blogging. Good thing there’s a little of each one on the horizon this week. The 2nd annual Lesley Evers Studio Sample Sale in Berkeley means a chance to save up to 80 percent on the designer’s v. cute printed dresses, skirts and tops. In San Francisco, I’ll be speaking at Thursday’s FIDM fashion blogging event with Fashionista Lab, Calivintage, FashionablyAshley and iFabbo. Last but not least, Friday’s Girl Power Hour brings a chance to network and unwind at the same time.

See you out and about!

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

The Do List: San Francisco Fashion Events Aug. 29-Sept. 5

Inside new Pacific Heights boutique Curve

With a holiday weekend looming large, Burning Man in full swing and Fashion Week just around the corner, it’s a quieter week than most on the San Francisco fashion scene. But there are still stylish adventures to be had in the coming days, including a new boutique opening, a trunk show and the launch of an independent fashion line. You’ll find the details on the SF Indie Fashion Calendar.

  • Fans of luxe labels will embrace the opening of Curve, whose San Francisco location is now open in Pacific Heights. The upscale shop that owner Nevena Borissova first launched in Los Angeles in 1997 arrives in one of the City’s toniest shopping neighborhoods with racks boasting labels such as Alexander McQueen, Burberry Prorsum, Alexander Wang, Isabel Marant, Balmain, Christopher Kane and Gareth Pugh.
  • On Sunday, say no to short-sleeve farmer’s tans and hello to margaritas during the launch party at Sui Generis for new men’s tank top line Cute Tank.
  • Also on Sunday, head east for Convert’s Prairie Underground Trunk Show to sample the label’s looks for fall and take advantage of wardrobe tips from an on-site stylist. Grade school-themed treats (think PB&J cupcakes and spiked “Capri-in-the-Sun” bevs) will be on tap. Continuing the back-to-school theme, post a pic of yourself from your formative years on the Berkeley shop’s Facebook wall, and you could win a piece from the Prairie Underground fall collection – the shot with the most “likes” wins.
  • And although it should go without saying, the most fashionable thing you can do this week: enjoy summer’s last long weekend.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Photography courtesy of Curve

viv&ingrid Opens First Boutique in Downtown Berkeley

The Oxford Hall building in downtown Berkeley is getting a little more feminine flair, thanks to the opening of the first retail shop from longtime Bay Area accessory company viv&ingrid.

Vivian Wang and Ingrid Chen are the two jewelry designers behind viv& ingrid, known for both everyday and special occasion necklaces and earrings made with semi-precious stones, cute charms and fun, yet unfussy details. The pair  decorated the shop with antique gold and crystal chandeliers to compliment the high ceilings and sky blue walls. Along with their line, they will be selling an array of gift-worthy items, including Famille Summerbelle tote bags, John Robshaw scarves, Jonathan Adler desk accessories and Laughing Elephant notebooks alongside children’s toys, handbags and Mr. Boddington notecards.

Guided by Vivian’s free-spirited flair and Ingrid’s attention to detail, the duo joined forces in 1999 to create their line. Twelve years later, and they’ve been featured in Vogue, Elle, InStyle and many others. Their new line, with prices ranging from $46 to $139, features a variety of island-inspired colors, precious gems and gold accents and is a refreshing summer compliment for the sunny weather attire we’ve been craving lately.


Designers Ingrid Chen and Vivian Wang


Photography courtesy of Viv&Ingrid.

More Bay Area Shopping



The Do List: San Francisco Fashion Events July 25-31

If you’re in the mood to celebrate local style, this is your week to shine, thanks to a bouquet of parties in honor of worthy Bay Area fashion and beauty destinations. And as always, the week ahead brings ample opportunity to shop from local sources. You’ll find the details on the SF Indie Fashion Calendar, and we’ve called out a few of our favorite upcoming San Francisco fashion events below.

  • On Tuesday, the self-tanning experts behind Beautisol join forces with Russian Hill’s Beauty Company for a Facebook Fan Appreciation Party. To partake, just “like” both hosts on Facebook, then head over for an evening of food, drink, goodie bags and self-tanning tips from Beautisol’s Sinead Norenius.
  • On Wednesday, longtime local jewelry line viv&ingrid celebrates the opening of its first retail shop with a party at the new Oxford Hall location in Berkeley.
  • SoMa, the Mission and Pacific Heights each play host on Thursday night to oh-so-stylish events with appeal for different crowds. Retail studio and fashion production house The Factory toasts to its first six months with a Warhol-themed shindig on 4th St., while Clary Sage Organics clinks glasses over its three-year anniversary on Fillmore Street. Last but not least, avant garde fashion is on display at the Mission’s Five & Diamond shop during a Pure Vile trunk show, which promises the New York label’s far-out, one-0f-a-kind accessories made using such macabre materials as doll parts, lace and bone.
  • Top the week off with the array of vendors selling local apparel, accessories, food and much, much more during the latest Treasure Island Flea.

You can find details on all of these events and more happening this week on the SF Indie Fashion Calendar.

Retail Rewards: Matt Costa Concert at Convert

If you’ve been looking for an excuse to visit the eco-conscious Berkeley boutique Convert, we’ve got one for you: during the entire month of July, purchase any RVCA item from the store, and you’ll receive two tickets to a private acoustic concert at month’s end featuring professional skateboarder-turned-singer-songwriter, Matt Costa.

Costa Mesa-based label RVCA intrigues as a brand that’s managed to move beyond the standard skate and surf mold by supporting up-and-coming artists and musicians with its Artist Network Program. The ANP sponsors artists such as photographer Mark Hunter (of, musician Jack Johnson and Matt Costa.

While RVCA is still grappling with ways to become a greener company, a major priority for Convert, the label is making sure to do some good in the world in the meantime. Each year, RVCA gives two percent of its sales from Convert’s store back to Convert annually, and the Berkeley boutique, in turn, donates the funds to a sustainable, eco-focused group. Last year’s funds went to the Surfrider Foundation, which helps preserve and protect beaches all over the world. This year’s designated charity will be announced later this year.

Singer-songwriter Matt Costa


RVCA Shockwave Black sweater available at Convert

Want to sing along with Costa? The concert will take place July 30th at Convert (1809B Fourth Street, Berkeley, CA 94710). Doors open at 7 pm, the show starts at 7:45 pm. In addition to the music, there will be an open bar, small bites and the chance to win a RVCA outfit.

Photography courtesy of Convert and RVCA